Honda's electrification business in China is about to open a new chapter!
On the evening of April 25, at the e:N brand night event, Honda China officially released the "e:N brand declaration" containing Honda's 70 years of car manufacturing genes and brand beliefs, as well as the slogan of "reinventing EV driving fun". The official also announced that as the first mass production model of the e:N brand, Dongfeng Honda e:NS1 was officially launched on April 26, while Guangqi Honda's e:NP1 will open pre-sale in May.
The new brand declaration, more image brand positioning, and the launch of new cars are undoubtedly milestones for Honda's electrification business in the Chinese market.
As the world's largest new energy vehicle market, Today's China's new energy vehicle market is not only getting larger and larger, but also the growth rate is in stark contrast to the oil truck market.
For an international auto giant like Honda, in the context of a good market but increasingly fierce competition, it is particularly important to accelerate the layout of the electrification business, as well as to open up the advantages of difference in the new era and new market, and strengthen its own long board.
The joy of driving is the key to Honda's competitive advantage in electric vehicles. According to reports, in order to bring the driver a unique driving pleasure, the first models of the e:N brand Dongfeng Honda e:NS1 and e:NP1 are based on the intelligent and efficient front-drive pure electric architecture "e:N Arichitecture F".
Thanks to the integration of more than 40 times that of ordinary EV models and up to 20,000 kinds of control scenario algorithms, this architecture can not only help models easily cope with multiple driving scenarios, but also pass on to the user the driving control experience of "people and vehicles are integrated, and cars move at will". In the sport mode, combined with the Honda EV Sound acceleration sound, it can bring users a more exciting acceleration experience and driving pleasure.
In addition to the driving pleasure, in terms of smart technology, the e:N brand is also very different from Honda's oil car products in the past. In terms of intelligent technology, e:NS1 and e:NP1 will be equipped with an integrated Honda SENSING, Honda CONNECT, and intelligent digital cockpit as one of the "e:N OS" full-stack intelligent control ecosystem, and use a combination of 10.25-inch full LCD digital instrument + 15.1-inch large HD central control screen, with voice interaction, car home interconnection, TOA upgrade, and DMC driver status perception system. Ar intelligent navigation and panoramic automatic parking and other scientific and technological functions.
In order to amplify the sweetness of the quiet advantage of electric vehicles, the new car will also adopt Honda's MM layout concept, and suppress low- and medium-frequency noise from the source of noise through 18-inch wheels and NVH noise reduction technology.
Of course, when it comes to the design of electric vehicles, the first thing that many people think of is the sense of technology. Therefore, in order to bring a sense of technology in line with the aesthetics of the market in the design, e:NS1 and e:NP1 will also use the hair light H mark and the "Honda" letter at the rear of the car with the light language interaction function, and the charging status of the vehicle can be directly displayed through the light strip.
According to reports, in order to better meet the driving needs of Chinese consumer groups, e:NS1 and e:NP1 models are mainly developed by Honda Chinese young engineers who are familiar with the Chinese market and customer needs. According to Honda's plan, by 2027, Honda China will successively launch 10 e:N brand models to build a complete series of pure electric products.
Red Dot Reviews:
Compared with fuel vehicles, electric vehicles have continuously won the favor of consumers with the advantages of fast acceleration, strong power and static cockpit, but these advantages are the advantages shared by most electric vehicles. In order to continue to win consumers, it is also necessary to make a personality among these commonalities.
Obviously, Honda has figured this out. Under the big leading edge of driving pleasure, I believe that many young consumers who pursue driving pleasure will also be attracted by the e:N brand.