When it comes to Skyworth, I believe many netizens will think of home appliances. Especially in the field of television, it has achieved a good market share. In the face of the rapid development of the new energy market, Huang Hongsheng, founder of Skyworth Group, chose to join the car-making army in 2021. Recently, the official release of the new model Skyworth HT-i and the redesigned EV6, and announced the pre-sale price range of the two models. So, what are the highlights in terms of products? And what is the current sales status of Skyworth Automobile?
Skyworth EV6 has delivered more than 11,000 units
First, let's look at the EV6, which is also the only model that Skyworth is currently selling. Officials said that since the delivery began in July last year, more than 11,000 units have been sold. It is worth noting that this model is not limited to China, but is also sold in overseas markets.
In order to enhance its competitiveness, Skyworth Auto released the 2022 EV6, with a pre-price range of 199,800 to 272,800 yuan. Judging from the price, it is not cheap. The new car is positioned as a medium-sized pure electric SUV, and in terms of appearance, it adopts the design of the front grille and the headlight groups on both sides, and the overall shape is decent.
In terms of core endurance, the official did not release detailed data. However, it is said that the comprehensive mileage of the new car can reach 620km. The EV6, which is currently on sale, is equipped with a drive motor with a maximum power of 204 horsepower, and the power performance is relatively general. In terms of endurance, the low-end ratio is 410 km, while the high-end EV6 is 520 km.
Equipped with BYD hybrid system, Skyworth HT-i opened pre-sale
At the press conference, in addition to releasing the redesigned EV6, Skyworth also unveiled the second model - Skyworth HT-i, with a pre-price range of 149,800 to 189,800. As can be seen from the name of the car, this is not a pure electric new car.
It is reported that Skyworth HT-i adopts a plug-in hybrid system and is equipped with a 1.5L engine. According to the data released by the official, the new car has a cruising range of 200km in pure electric mode. Under the comprehensive working conditions, the cruising range of this SUV is more than 1200 kilometers. Under the condition of feed-in electric power, the comprehensive fuel consumption is 5.3L/100 km.
Compared with electric motors, hybrid systems require deeper technical accumulation. Skyworth's time to build cars is relatively short, so who is the technology provider? The information learned from all parties shows that Skyworth purchased BYD's plug-in hybrid system. Therefore, it can be seen that Skyworth HT-i has excellent performance in terms of battery life, whether it is pure electricity or comprehensive working conditions.
The reason why Skyworth will choose to build a plug-in hybrid is undoubtedly for the sake of volume. As we all know, plug-in hybrid vehicles, in addition to pure electric driving, also support the engine to provide power, there is no anxiety about mileage, compared with electric vehicles have obvious advantages. This is also the main reason why BYD's sales have exploded in recent years.
Skyworth said it will build three platforms and target sales of 250,000 units in 2025
For a new brand, it is undoubtedly very important to have a clear development plan. At the press conference, Skyworth said that it will build three new energy platforms, namely AE, BE and CE.
Among them, the first models of the AE and BE platforms are Skyworth EV6 and Skyworth HT-i, while the models of the CE platform will wait until 2024 to be released, and it is reported that it will be a medium-sized and large car positioned as a high-end.
In terms of sales planning, Skyworth also showed an ambitious side. This year, the company aims to achieve 30,000 units, of which 4,000 units are in overseas markets; next year it will be 100,000 units, and overseas markets will bear 15,000 units; in 2025, it will achieve a total of 250,000 units of sales, and overseas markets need to contribute 80,000 units.
National public opinion: From the current situation of the domestic new energy market, it has to be said that if Skyworth wants to achieve the target sales, it is undoubtedly more difficult. In particular, the positioning of the models on sale is relatively high-end, and the price range of the current EV6 is 146,800-252,800 yuan. Even skyworth HT-i, which will be listed, has a pre-sale price range of 149,800-189,800. In contrast, new energy vehicle companies such as zero-run and Nezha rely on low prices to occupy the market in the case of weak brands. Of course, at present, the domestic new energy market is growing at a high speed, and for Skyworth Automobile, a "latecomer", it is not completely without a market window. Let's wait and see the follow-up market performance of this new energy vehicle company.