Skyworth Auto rolls "health", like a pyramid scheme scene

"Pioneered Wei Automobile, Extended Life by 30 Years (Years)"

"Let every car owner achieve a 100-year-old life"

Words such as "prolonging life" and "100-year-old life" that are very likely to appear at the MLM scene appeared at Skyworth Automobile's publicity conference.

On stage, the person who generously spoke for his concept was Huang Hongsheng, founder of Skyworth Automobile.

This can't help but make people sigh, the outside is a number of brands to reduce prices, Dongfeng Citroen some models even reduced the price by 90,000 to attract customers, new energy vehicles internal some price reduction, some price insurance, and Skyworth Automobile, like an outsider, hope to deepen their "health bureau" into the hearts of the people.

New energy vehicle inner roll "label", has long been nothing new, ideal roll "daddy car", NIO roll "service", Xiaopeng roll "intelligent", Nezha roll "360", zero run roll "cost performance", as for Skyworth actually rolled to "health", it is really surprising: once thought that PPT car manufacturing has been counted as a "pioneering feat" of new energy, and the car is directly used as a "health" carrier, it is really out of the circle.

Fortunately, Huang Hongsheng's steps are not big enough, and if they are a little bigger, they can be called "mobile family wards".

In order to promote this concept, Huang Hongsheng also came out to say, saying that since driving Skyworth Automobile, high blood pressure, gastrointestinal diseases, diabetes, no need to take medicine, are all good.

"I am an entrepreneur myself, and I almost died twice, health is first, and the others are 0." He said that he has been practicing for 10 years, no matter how busy he is, he takes a nap on the electric car and takes a nap every day; There is entertainment in the evening, and after the reception, take a nap in the car. "For ten years, my high blood pressure, not taking a single pill, all came down. My habitual gastrointestinal problems, okay. My ulcers, all healed. ”

To summarize the main points of Huang Hongsheng's heartfelt words: 1, health is the first, without health there is nothing; 2, take a nap at noon and at night, high blood pressure and gastrointestinal problems, do not take medicine can be fine.

The former point is the golden and jade good words, and the latter point is to incarnate as a "famous old Chinese doctor" in minutes, and will soon "make a decision that goes against the ancestors".

"Skyworth Auto cured my high blood pressure, and I want to pass on this blessing to Skyworth's 300 million users around the world."

In terms of positioning, Huang Hongsheng's positioning is accurate, one is to find the pain points of entrepreneurs, sleep less, hope to have a quiet rest space, there are many small problems, but busy work may not have time to recuperate; The second is to hope that the users of Skyworth Electric will become users of Skyworth Automobile, and hope to make an article on the influence of the brand.

In order to match Huang Hongsheng's statement, Skyworth Automobile launched the concept of intelligent health cockpit, integrating somatosensory sleep music, VAT somatosensory music therapy system, health detection system, etc. into the intelligent cockpit of the car.

Taking health as the "selling point" of Skyworth Auto is not Huang Hongsheng's current idea.

When Skyworth Auto was still called TiMi Automobile, the first TiMi Auto TiMi ET5 wanted to bind "health", and several models were named as follows: Mingxin Health Edition, Pure Heart Wisdom Edition, and Wisdom and Health Integration Edition.

However, if you look closely at how it is achieved in the car, it is only the on-board air purification function and the comfort configuration of the main driver's seat and one-button adjustment.

When Skyworth EV6 arrived, the name of the model was changed to the standard version, intelligent version, and PRO version commonly used in the industry, but Huang Hongsheng still did not give up "health" and added a "health monitoring system" to the car, claiming to be able to monitor the blood pressure, heart rate and other data of the people on the car.

At the Skyworth HT-i press conference a year later, Huang Hongsheng mentioned his health again: "Since driving (Skyworth) electric car, my high blood pressure, diabetes and other problems have improved!" ”

As for this time, Huang Hongsheng once again expanded the concept of "health".

Because I haven't seen the real car, I can't judge what the specific experience of these functions is, but cars with rest, comfort, rest and other modes are not original in this industry.

Ideal, Xiaopeng, NIO, have prepared a camping mode for users, taking a break in the car, or even staying overnight, even Zero Run and Nezha also have a nap mode, allowing users to rest quietly in the car.

Now the question is, why don't these car companies take "health" as a selling point? Is it because their founders don't have high blood pressure, diabetes, and gastrointestinal problems?

The reason is probably very simple, the current car is essentially a means of transportation, its function is to safely send people from point A to point B, other functions, are added value, the car itself is good, quality, technology is the core competitiveness of the car.

For example, Skyworth EV6, which is now the main health, actually lacks OTA upgrades in the whole series, which is very unusual in the entire industry, of course, it also shows that this model lags behind in the electronic and electrical architecture of the whole vehicle.

If OTA upgrades are small things, security is big things.

In the C-NCAP crash test results released by CAIC Evaluation, the full score was five stars, and Skyworth EV6 520 Intelligent Edition only received one star. The scores on occupant protection and active safety were completely unsatisfactory.

In the side column crash test, Skyworth EV6 caused the compression deformation of the front dummy chest to exceed the limit value, and the score was 0; The score was also 0 in the three categories of LKA (Lane Keeping Assist), BSD (Blind Spot Monitoring System), and SAS (Automotive Safety Assistance System).

In other words, the main health is the selling point, but the safety is worrying.

Skyworth sold a total of 21,916 units last year with a target of 30,000 vehicles, which is actually a little better than Lantu.

According to Huang Hongsheng's previous plan, Skyworth Automobile's sales will reach 250,000 units in 2025 and 500,000 units in 2030, which is a step greater than Wei Xiaoli.

However, judging from the current situation that Skyworth Auto has only completed the A round of financing and obtained billions of funds, whether it can have money to burn until that time may still be a problem.

After all, a good car for sleep is safe enough.