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The war of "grabbing drivers" on online ride-hailing platforms has begun: reduce commissions, give subsidies, spring is coming?

author:The first scene of ride-hailing

Recently, the ride-hailing industry seems to have changed its atmosphere, and many platforms are no longer hidden, directly unrolled, and various ways to compete for drivers.

Some platforms are implicit, saying that their commission has dropped to 14% ---18%, while others are much more generous, directly fixing the commission to 14%. There are also online ride-hailing platforms, in addition to the commission, there are a lot of completion awards, reward plans, and guarantee plans.

The war of "grabbing drivers" on online ride-hailing platforms has begun: reduce commissions, give subsidies, spring is coming?

For example, the recently launched Thunder Plan by Didi, the boss of online car-hailing, novice drivers as long as they are online for 5.5 hours a day and guarantee 40 hours a week, they can get a guaranteed turnover of 1200 a week, which is equivalent to a basic salary of 4800. This is the wealth that platforms such as AutoNavi Taxi, Yifenghitching, and Tick Ride hated to the bone.

Many drivers, especially novice drivers, are eager to try it when they see the above news, but, be careful, there is no good thing to drop pies in the sky for you to eat.

The mobility of ride-hailing is well known to those who have been immersed in the industry for many years. In previous years, the sharp decline in the number of travelers, coupled with the exploitation of the platform, many drivers could not make money, and the loss of transportation capacity was serious. After the loosening of the travel environment this year, more and more people are taking taxis, and the total order volume of the industry is climbing every month, but the capacity is not enough.

The war of "grabbing drivers" on online ride-hailing platforms has begun: reduce commissions, give subsidies, spring is coming?

Many platforms are panicking and want to use various means to attract drivers.

However, the trickiness behind it is not so simple. Up to now, the development of online ride-hailing for more than ten years has not formed a perfect rules and regulations, and the protection of drivers has not been perfected. They are more like stepping stones to the platform, or an unbalanced scale, always on the losing side.

Without social security, no guaranteed income, no labor security, ride-hailing drivers are the real "three no occupations".

During this time, there were many online ride-hailing platforms in Thunderstorm, and even Meituan Taxi no longer did self-operated ride-hailing. In the case that the aggregation model becomes the mainstream, drivers cannot take orders on multiple platforms, and the situation will be more difficult.

The war of "grabbing drivers" on online ride-hailing platforms has begun: reduce commissions, give subsidies, spring is coming?

This industry is very similar to the structure of a pyramid, the high income is always the small number of people at the top, and the toiling masses at the bottom are the pillars that bear the bottom of the pyramid. The blessing of the novice period, and the pretense of the platform, can give you the illusion that sports cars are very profitable, so after these two months?

Moreover, behind the gimmick, there is often a trap. For example, platforms that claim to take 14% of their own commissions, there is a small line under the precautions: each order charges an information fee of 1-1.9 yuan, which is deducted every Monday. Drivers who do not pay attention to it are prone to big losses.

As for whether it is the right time to enter now, which platforms are relatively better to run, you can leave a message in the comment area.

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