In order to catch the wave of automobile electrification, the emerging forces of domestic cross-border car manufacturing are unknown, whether it is a layman or an insider, as long as they have some capital in their hands, they all want to take advantage of this outlet to get a share of the car market. However, in this era of national car-making in Khotan, there are very few people who can really remember it. As far as I am concerned, there are only two big guys who are the most moving when they announce cross-border car manufacturing.
One is the xiaomi car that people are more familiar with, and Lei Jun, who was 52 years old at the time, used a sentence "press the record and reputation of life and fight for xiaomi cars" to make people very moved. The other is Huang Hongsheng, the founder of Skyworth Group, who is more than 60 years old, when he founded Tianmei Automobile in 2019, he used "not good to do, may not be guaranteed late, but if you don't do it, you will definitely die blindly" to express his attitude and determination to build a car.
Nowadays, Xiaomi's car-making plan is being carried out in an orderly manner, and Tianmei Automobile, or Skyworth Automobile, which has been in the market for more than two years, is about to disappear from the public's vision.
In fact, when Huang Hongsheng launched Tianmei Automobile, he had many advantages that the new car-making forces did not have. Not only does it have the car-making qualification provided by Nanjing Golden Dragon and the research and development and technical precipitation in the field of new energy for many years, but also the brand support and financial support of Skyworth home appliances. Unfortunately, even if he was born with a golden key, he still could not save the folding sword of the Tianmei brand. Its first production model, the ET5, ended in dismal results due to its mediocre product performance. Later, in April last year, it was renamed Skyworth Automobile and launched Skyworth EV6, but the market performance was still no improvement, and monthly sales were always hovering between thousands of vehicles.
Just when everyone generally believes that Skyworth Automobile is about to quietly withdraw, the emergence of the plug-in model Skyworth HT-i has successfully played the role of "savior". The reason why I dare to conclude that it will be "successful" is because the hybrid system equipped with this car is BYD's recent hot DM-i system. With a comprehensive cruising range of 1267km and a pure electric cruising range of 200km, it is reported that the car will open pre-sale in April and be officially launched on August 28. It is worth mentioning that this is the first time that BYD DM-i has been installed on other car brands.
Speaking of this, many friends may have some doubts in their hearts, BYD's DM-i is not enough, why should it be distributed to other brands? Although the official did not explain the reason, there is a speculation on the Internet that the factory production line has been idle because Skyworth Automobile has not sold much. Therefore, AS a fellow city fellow BYD, it cooperates with Skyworth Automobile to let it build a handle to help with OEM production, and after production, it can take out a part of it for its own use, and most of it is given to BYD. In this way, Skyworth Automobile can return to the mainstream market with BYD's technology, and BYD's production capacity pressure has also been alleviated to a certain extent, and finally achieved a win-win situation.
Well, the gossip of lace news is here, and then we look at Skyworth HT-i equipped with BYD's DM-i hybrid system, how strong it is. The styling design adopts a similar design to Skyworth EV6, with a strong atmospheric business style, and the simple front grille is matched with a new lower bracket design, which makes it more sporty. Although the interior has not yet been announced, it is likely to be much different from Skyworth EV6.
Although the appearance value is randomly spent in various eyes, it may be that it is accustomed to BYD's design style, and it is actually felt that Skyworth HT-i has a higher achievement in design and a more attractive shape. I don't know if you feel this way?
The power is equipped with a 1.5L high-efficiency engine for the Xiaoyun-plug hybrid, with a thermal efficiency of 43.04%, its peak power is 81kW, and the peak torque is 135N·m. The powertrain of the EHS electromix system can be driven separately for the engine and motor. The highest pure electric endurance is 200km, the comprehensive battery life can reach 1267km, and the lowest power loss fuel consumption is as low as 5.3L/100km. Basically in line with the parameters of BYD models, this will also be the biggest selling point of Skyworth HT-i for consumers, not one of them.
So can Skyworth Auto, equipped with BYD DM-i, be able to turn around? Although Skyworth Automobile's brand influence in the automobile market is insufficient, it is also endorsed by Skyworth Group, and the skinny camel is bigger than the horse, and consumers are still relatively easy to accept Skyworth Automobile. In addition, Skyworth HT-i in the dm-i, will inevitably compete with BYD hybrid models, although the brand power and market reputation is not as good as BYD, but Skyworth can adopt a strategy of playing small, with its own advantages of medium-sized SUVs to compete with the Song PLUS compact SUV, the same price and power, but the space is larger cup. Naturally, it will attract many consumers who have a demand for space to pay.
With BYD's DM-i, the market has once again paid attention to Skyworth Automobile, which may be a rare turnaround opportunity for Skyworth Automobile, but it is easy to turn over with the strength of others, and it is necessary to rely on itself if it wants to develop sustainably. Sooner or later, BYD DM-i will turn from a selling point to a bright spot like Huawei's family bucket solution. At that time, if Skyworth can no longer come up with its own core technology, sooner or later it will be eliminated again.
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