According to the data of the Passenger Car Association, the retail sales of the national passenger car market in April were 1.532 million units, down 5.7% year-on-year and 9.4% month-on-month, showing a year-on-year and month-on-month decline. As for the reason for the decline in passenger car sales in April, it was mainly due to the unstable price of the auto market in April, which led to a strong wait-and-see atmosphere among consumers.
However, the retail sales of traditional vehicles fell by 22% year-on-year, while the retail sales of new energy vehicles increased by 28% year-on-year, and the penetration rate reached 43.7%, and new energy vehicles have become the absolute mainstream. So today, let's take a look at the real sales performance of the three popular new energy models on the Internet.
1. Xiaomi SU7
April deliveries: 7,058 units
According to the official announcement of Xiaomi Auto, the new car delivery volume of the Xiaomi SU7 series in April was 7,058 units, and the cumulative number of orders reached 88,063 units. At present, the only thing that affects the rapid growth of Xiaomi's car deliveries seems to be the problem of production capacity. However, Xiaomi is trying to find a way to solve this problem, and the official average daily production capacity has increased to more than 400 vehicles, and the annual production capacity has been increased to 100,000 vehicles. This also means that due to capacity constraints, the maximum monthly delivery of the Xiaomi SU7 is 7-8k units.
According to the official, female users account for 28% of the lock users, and it is expected that the proportion of female car owners is about 40-50%. Mercedes-Benz, BMW, and Audi owners accounted for 29%, and Apple users accounted for 51.9%. Although these user portraits are still relatively "vague", it is certain that most of the consumer groups of Xiaomi cars are mainly young people. I have to say that relying on the three advantages of the brand's user base, ecological advantages and Lei Jun's personal charm, Xiaomi Auto is indeed popular.
2. Question M9
April deliveries: 13,391 units
According to the official news of Hongmeng Zhixing, the cumulative quantity of the M9 exceeded 80,000 units in 136 days on the market, and 13,391 new cars were delivered in April, ranking first in the monthly sales list of luxury models of more than 500,000 yuan.
You must know that the M9 was launched in December last year, and two versions of the extended range version and the pure electric version were launched, with a price range of 469,800-569,800 yuan. As a domestic model with a high price, many netizens predicted that its sales would not be too high at the beginning of the new car's launch. The delivery volume of the M9 reached 13,400 units, but what people did not expect was that its cumulative number of 136 days exceeded 80,000, that is, the average monthly sales exceeded 16,000 units, which is close to 500,000 units as the lowest configuration for a machine, which is quite surprising.
3. Ideal MEGA
April deliveries: 671 units
After being subjected to cyberbullying, Ideal MEGA gradually faded out of public view, but this does not prevent everyone from paying attention to its actual delivery. In fact, MEGA achieved sales of more than 3,000 units in the first month of listing, but mainly because of the backlog of orders for about half a year before the listing, so a batch was delivered collectively after the launch in March.
And in April, the sales of the MEGA were very pitiful, with only 671 units sold. And the failure of the ideal MEGA reflects the "success" of Xpeng X9. As a model that has been delivered for 4 months, Xpeng X9 can still stabilize at the level of about 2,000 units, and it can be said that it has firmly sat on the throne of the pure electric MPV sales champion.
brief summary
The popularity of a new car is often not accidental, its market positioning, brand effect and in-depth understanding of consumers are all important factors. However, after the traffic, whether it can occupy a place in the market segment is the real test of the real strength and internal strength of automotive products. After the heat is over, can the Internet celebrity models still be active in the front line of the market? It's worth the wait! Welcome to pay attention to "Boundless Car Domain" and leave a message in the comment area below to share your views.