In the first two months of 2022, the sales of new energy vehicles increased by 1.5 times year-on-year, accounting for 17.9% of new car sales, helping the "double carbon" goal to achieve has become a common consensus in the automotive industry. At the two sessions of the National People's Congress this year, the relevant policies to support the development of new energy vehicles continued to be introduced, and it was reported that "the acceleration point of electrification penetration has emerged, and 2022 will become a key year for the new pattern of the automobile industry".
Extensive capital integration of resources, electrification process accelerated
From the first domestic Yayou line 23 years ago to the opening of the country's first 4S store, Guangqi Honda, which has created a new era of domestic automotive industry and product ecology, has once again taken advantage of the momentum.
At the end of March, not only the new electric brand e:NP was released, but also a new channel model with electrified sales and service stores and supermarket stores as the main body was accelerated. e:NP's first model, the e:NP1, will start pre-sale in May this year.
e:NP1 not only integrates the multiple charms of "movement, wisdom and beauty", but also integrates the new brand value "Prime Pole", and has achieved the ultimate in the details of all fields such as development, production and sales. The e:NP1, which has undergone the ultimate polishing, will start a new electric driving fun journey with users. It can be said that the arrival of e:NP1 will surely bring users a different electric vehicle experience.
In the face of such a blockbuster new car, a more mature channel network and a sound after-sales system are needed. Therefore, in order to further promote the implementation of the electrification strategy, GAC Honda will fully integrate the resources of the GAC Acura brand and join the electrification business.
For Guangqi Honda, the effective allocation of existing resources and the active maintenance of the optimal state of system operation can form a new system competitiveness in a higher dimension, so that it can continue to lead the development of the industry while adapting to new trends.
It is understood that some of GAC Acura's special stores have joined the electrification sales and service network through store transformation, which shows that GAC Honda's concentration and acceleration of the electrification process have long become a "water to water trend".
Guangqi Honda "supports", Acura car owners have guarantees
In view of the after-sales service problem of the Acura brand that car owners are most concerned about, under the "support" of GUANGC Honda's strong channel force, car owners can completely dispel their doubts.
In fact, many GAC Acura car owners said that GAC Honda's integration of GAC Acura brand resources is just a normal business behavior in the operation and management of the enterprise, and will look at this matter with a positive attitude; at the same time, GAC Honda also said that it will uphold the concept of sincere experience service and continue to provide honorable services for GAC Acura car owners through gac acura special stores that have joined the electrified sales service network, as well as GAC Honda's related channels.
At present, there are more than 600 GAC Honda special stores across the country, and some of them, coupled with the USE of GAC Acura special stores as electrified sales service stores, together form a strong service guarantee system, which can effectively eliminate the worries of car owners.
Actively embrace change and share the fruits of electrification
While serving old car owners, Guangqi Honda is also bringing more convenience to new users through continuous innovation. Around the sales of e:NP1 Polar 1, GUANGC Honda has once again brought a new channel solution to the automotive industry.
For example, to create a new offline electric sales service store and supermarket system. The electric sales and service store integrates comprehensive functions such as product display, new car delivery, and after-sales service, and creates an experience space for users to have both shopping and social interaction. Supermarkets focus on using convenient geographical locations to create a faster and more intuitive offline car purchase platform for customers.
Secondly, Guangqi Honda will also build a Guangqi Honda APP electric zone around the electrification series of products to achieve effective interaction online and offline, and create a more colorful life experience with users. Seamlessly connect product display, new car delivery, and after-sales service with users' shopping and social needs, and strive to maximize its channel advantages.
Some people may think that these so-called "innovations" have been heard in the industry, but for mainstream joint venture car companies such as Guangqi Honda, this innovation is very rare, and it will be more difficult to achieve new evolution and transformation on the basis of the strong base and system in the past.
Therefore, it can be said that in terms of actively embracing industrial change, GUANGQI Honda has always been "dare to move the real thing and dare to see the real chapter" in terms of quality and speed.
It is understood that from 2022, Guangqi Honda will continue to launch the e:NP brand series of electric models at the pace of a new car every year, providing users with more low-carbon and environmentally friendly travel options.
With the commissioning of a new pure electric plant in 2024, Guangqi Honda will build a more efficient, intelligent, low-carbon and environmentally friendly production base. By 2030, all new models launched by GAC Honda in China will be hybrid, plug-in hybrid, pure electric and other electrified vehicles, providing consumers with products and services that exceed expectations.
Those who are good at playing the game seek power, and those who are good at planning go far. Under the background of the surge of electrification in the automotive industry, GUANGC Honda keenly seized the opportunity to break the boundaries of the past business, take the user as the center, carry out vertical integration in all fields, and truly achieve "long-term storage and preparedness", paving the way for accelerating the development of enterprise electrification. In the echelon of joint venture brands, Guangben's innovation in research and development, manufacturing, products, services and other aspects is at the forefront of the same level of brands, and will also drive this market segment and field to usher in a new trend.
In the future, with the continuous acceleration of GAC Honda's electrification strategy and the landing of new brands, it is believed that consumers, dealers, and other partners will share the latest achievements of GAC Honda's electrification business. With 24 years of car manufacturing heritage and 9 million users, GUANGQI Honda will also accelerate the development process and pattern transformation of China's electric market.
Note: The above pictures come from the brand official