At present, electrification has become an irreversible development trend in the automotive industry. After entering 2022, although the sales of passenger cars in mainland China have been greatly affected by the epidemic, they have not been able to stop the overall sales of new energy vehicles.
In this context, since 2016, the new car-making brand has begun to rise strongly, and after the storm, there are many entrants and few implementers.
With the strong entry of new car-making forces, traditional local car manufacturers have begun to pay attention to this new track and have established new electric vehicle brands. As the leading contributor to sales in China's auto market, GUANGQI Honda has seized this once-in-a-lifetime opportunity.
In March 2022, Guangqi Honda officially released its new electric brand e:NP, and its first model, e:NP1, will also be completed in the near future. Not only that, from 2022 onwards, GUANGQI Honda will continue to launch e:NP brand models at the pace of a new product every year.
At the same time, GUANGC Honda will build a new electric plant and put into operation in 2024, so that GAC Honda's electrification strategy can be further promoted. By 2030, Guangqi Honda will stop selling pure fuel vehicles, and the models sold in the Chinese market will be hybrid, plug-in hybrid, pure electric and other electrified vehicles.
In order to promote the rapid implementation of the electrification strategy, GAC Honda will fully integrate the resources of the GAC Acura brand and incorporate it into the electrification business of GAC Honda.
It is reported that some of GAC Acura's special stores have been transformed into stores and joined the electrification sales channels of GAC Honda. Integrating part of GAC Acura's channel network and incorporating it into GAC Honda's electrified sales and service network can not only reduce a large number of channel construction time of GAC Honda, but also ensure the continuous operation of GAC Acura's sales channel network, which not only ensures the landing of GAC Honda's electrification strategy, but also continues to provide services for GAC Acura users.
For the after-sales service that car owners are most concerned about, because of the "support" of GUANGQI Honda's strong channel force, it has also completely dispelled user doubts.
GUANGQI Honda said that it will continue to provide honorable services for GAC Acura car owners through the GAC Acura special store that has joined the electrified sales service network and the relevant channels of GAC Honda.
In addition, Guangqi Honda will also open a supermarket store that is different from the previous special stores, taking advantage of the convenient geographical location to become a fast and intuitive offline car purchase platform for customers. It is reported that Guangqi Honda will build the Guangqi Honda APP electric zone around the electrification series of products, to achieve effective interaction online and offline, and create a more colorful life experience with users.
Write at the end
For the Chinese automotive market, starting with GUANGC Honda e:NP, traditional joint venture brands have joined the new energy vehicle track. In the future, whether Guangqi Honda can complete the battle in the field of new energy vehicles, let us wait and see.