With the development of new energy vehicles today, the trend of electrification has become the consensus of the industry on a global scale. Especially in the domestic market, in the face of electrification and intelligence, which is a once-in-a-century change in the automotive industry, whether it is a new power brand, a luxury brand or an independent brand, it is moving with the trend, and it wants to seize the "opportunity" of electrification, and the same is true of Guangqi Honda.
Recently, in order to further promote the implementation of the electrification strategy, GUANGC Honda issued an announcement that it will fully integrate the acura brand resources of GAC and join the electrification business, in order to move forward at full speed in the new era of Smart Electric!
Always protect the rights and interests of Acura car owners
Gac Honda said in the announcement: "Adhering to the concept of sincere experience service, we will continue to provide honorable services for GAC Acura car owners through gac acura special stores that have joined the electrified sales service network, as well as relevant channels of GAC Honda, and always protect the rights and interests of car owners." ”
Judging from the content of the announcement, unlike the previous suspension of sales business in China by many brands, GAC Acura belongs to GAC Honda, which has the ability to provide follow-up corresponding quality services for GAC Acura owners, which undoubtedly reassures Acura car owners who are worried about after-sales service problems.
Xiaobian learned from some stores that some of the CURRENT stock of GAC Acura models have greater discounts than before, so many consumers have come to consult on the Internet when they learned of this news, and some GAC Acura loyal fans want to take this opportunity to read the bottom, after all, the price after the discount is still very powerful.
According to some car owners who are receiving maintenance services at the scene, maintenance is booked in advance by telephone, the whole process is smooth, the service is also very warm, and they are very satisfied with the overall service.
Similarly, xiaobian also found a lot of messages such as "nothing to worry about", "you can always believe in Guangqi Honda", "the car is good to drive" on the relevant forums, expressing the attitude of some Acura car owners.
Focus on new runways, electrify and accelerate
In the first two months of 2022, the sales of new energy vehicles increased by 1.5 times year-on-year, accounting for 17.9% of new car sales, helping the "double carbon" goal to reach a general consensus in the automotive industry, and new energy vehicles have also become the main direction of the transformation and development of the global automotive industry and an important engine for promoting the sustained growth of the world economy. For Guangqi Honda, the road to electrification has also been clear, and the new electric brand e:NP is the answer.
On March 29, Guangqi Honda released a new electric brand e:NP, opening the way to the advanced stage of the electric era. In May, Guangqi Honda's first model, e:NP, will start pre-sale. This car not only integrates the multiple charms of movement, intelligence and beauty, but also integrates the new brand value "Prime Pole", and has done the ultimate in the details of all fields such as development, production and sales, so it will meet the diversified needs of consumers for electrified models with its unique driving interest positioning.
It is worth mentioning that from 2022, e:NP will layout the market at the pace of one tram per year, coupled with the full product line coverage of hybrid and plug-in hybrids, as well as innovative upgrades in the field of sales/services, GUANGQI Honda will quickly and comprehensively embrace industrial change.
According to the plan, Guangqi Honda will build a new channel model for the e:NP brand with electrified sales and service stores and supermarket stores as the main body. Among them, the electrified sales service store integrates comprehensive functions such as product display, new car delivery, and after-sales service, creating an experience space for users to have both shopping and social interaction. Supermarkets focus on using convenient geographical locations to create a faster and more intuitive offline car shopping platform for customers.
In fact, fully integrating gac acura brand resources is a key part of GAC Honda's strategy to accelerate electrification, and it is also a wise move. GAC Acura, which has been in the Chinese market for many years, has already possessed extremely mature channel resources, and changing the original GAC Acura's special store into an electrified sales service store can not only reduce the cost of relocating and building stores, but also properly arrange the existing distributors of GAC Acura. With the support of GAC Acura Resources, GAC Honda can also pass on the e:NP brand image to users more accurately and comprehensively.
At the same time, Guangqi Honda will focus on the electrification series of products to create a Guangqi Honda APP electric zone to achieve effective online and offline interaction and create a more colorful life experience with users.
summary
Why is GUANGQI Honda popular with Chinese consumers? Undoubtedly, it is because GUANGQI Honda has been forging ahead over the years, constantly bringing its most advanced and creative products and services to the Chinese market. At present, the transformation of the automotive industry has officially begun, and GUANGC Honda can always maintain its own evolution and actively embrace every change in the face of new opportunities and challenges. From the opening of GUANGQI Honda's first 4S store 24 years ago, the first global synchronous model domestic Yayou line, and now the opening of the road to the advancement of the electric era, we can clearly see that the background color of GAC Honda has not changed, and it has been going all out to explore up and down from beginning to end. For Guangqi Honda, which has the trust of 9 million users, it is fully prepared to fully accelerate the electrification and will continue its leading position in the new energy vehicle market in the future.
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