In this era of oil prices breaking nine, car sales have also undergone subtle changes, look at the Sales Data of the China Automobile Association and the Association of Automobile Manufacturers in February, you will find that although the top ten sales are still old faces, but the fuel vehicles have fallen, and new energy vehicles have generally risen.
In the face of this menacing wave of oil price increases, not only have consumers made honest choices, but many automakers have also pressed the acceleration button of electrification transformation, especially Japanese brands that only lay out "oil to electricity" products.
Under the unpredictable situation, Guangqi Honda used "no boundary" to interpret a new species under the company, "e:NP" (extreme turbulence). At the same time, its first model, e:NP1, was also officially named The Pole 1.
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If you only look at the past few years, Japanese cars are obviously lagging behind in the field of electric vehicles. Especially at a time when traditional manufacturers such as Volkswagen and Ford are collectively launching a fierce attack on the electric field, the electrification transformation of Japanese car brands has been criticized as too conservative.
However, if the word "conservative" is used to describe the attitude of Japanese cars to electric vehicles, it is obviously not appropriate, after all, in the early days, Japanese were the leading activists in the field of global electric vehicles.
Taking Toyota as an example, before the third quarter of last year, they still held the two cards of hybrid + hydrogen fuel cells; and Nissan, the Nissan Leaf, which was mass-produced in 2010, was once the sales champion in the global electric vehicle market for many consecutive years, and as of March 2021, the cumulative global sales of the Leaf have exceeded 500,000 vehicles.
What about Honda? In the early 1990s, Honda launched the electric concept CAR EVX, and in 1997 Honda also mass-produced its first electric vehicle, the EV Plus. In addition, Honda, like Toyota, continues to invest in research in the field of hydrogen fuel cell technology.
As for the Chinese market, Honda's focus is on fuel vehicles and hybrid vehicles, and the models put on the pure electric market are relatively limited, and most of them are oil-to-electricity products.
However, the tide of the times never stops here, and Japanese car companies that see the track clearly have also begun to actively start a new journey of electrification. Late last year, Toyota announced the full electrification of the Lexus brand. At an earlier point in time, Honda also began to act.
Earlier last year, Honda announced plans to become carbon neutral by 2050. A few months later, Honda China, together with Dongfeng Honda and Guangqi Honda, a joint venture in China, jointly held a launch of Honda's China electrification strategy, which not only released a new pure electric vehicle brand - e:N, but also brought five new electric models.
For Guangqi Honda, which just finished producing and selling 9 million vehicles last month, the launch of the e:NP brand also means a fresh start.
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At the press conference, the first model e: NP1 Polar 1 was officially debuted, and the Chinese name Extreme 1 was released.
e:NP1 polar 1 adopts the new intelligent and efficient pure electric architecture e:N Architecture F, which integrates a three-in-one high-power drive motor, a high-capacity and high-density battery, a high-rigidity pure electric vehicle exclusive frame and a chassis platform.
Guangqi Honda said, "In terms of creating the dynamic performance of the Polar Pan 1, even if the powertrain changes from an engine to an electric motor, it is the mission of each of our developers to continue and further carry forward the Honda sports gene. Specifically, we combine the user's use scenarios 24 hours a day, 365 days a year, and consider the external environment changes of the four seasons of spring, summer, autumn and winter, and integrate more than 20,000 scene algorithms in the electronic control program of Jipan 1, which is 40 times that of ordinary electric vehicles. ”
Due to the unique instantaneous high torque output characteristics of the motor drive, resulting in the occupants are prone to cause a sense of vertigo, e: NP1 Polar Pan 1 through the continuous adjustment of pedal response and power output characteristics, as well as repeated adjustments to the seating system and suspension system, so that users can enjoy the confident acceleration brought by the high torque motor at the same time, so that the change of body posture and the change of vehicle attitude into one, truly realize the unity of people and vehicles, free to drive pleasure at the same time, to ensure the comfort and tranquility of passengers.
At the same time, in order to solve the problem that electric vehicles do not have driving pleasure, e:NP1 Polar 1 also adds Honda EV sound acceleration sound to the sport mode to create a passionate and unfinished driving experience.
In the field of intelligence that users pay attention to, based on the e:N OS full-stack intelligent control ecosystem, e:NP1 Polar Pan 1 realizes the evolution from passive intelligence to active intelligence.
e: N OS integrates the Honda SENSING safe driver assistance system, the Honda CONNECT 3.0 exclusive version of pure electric vehicles, and the intelligent digital cockpit based on the over-the-top HMI system to build a new intelligent control ecology. In addition, the e:NP1 Polar 1 is also equipped with Honda's first DCC driver state perception system, which further enriches the driving experience by recognizing user expressions and interacting with the driver.
In terms of product appearance, e:NP1 Polar Pan 1 adopts Honda's new design language e:N Design.
Interior and exterior design and CMF design, showing the futuristic sense of e:NP1 Polar Pan 1; emphasizing the extremely sporty body structure, combining the front and back of the body body; clean and smooth body curved surface and sharp lines to match; the front of the car using a luminous H mark, and the rear of the new Honda text; charging port into the front face.
At present, almost all car brands are working hard to roll in to achieve a breakthrough in their own products. As far as the current situation is concerned, guangqi Honda Jipan 1 is indeed consistent with the official statement, achieving "movement, wisdom and beauty". So, we're also looking forward to the unique driving experience it brings us.
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Frankly speaking, in this round of electrification transformation, not only Guangqi Honda, but even Honda did not go too early. However, as soon as it struck, the battle and posture made people fully feel the sincerity of Guangqi Honda as a "latecomer".
For example, in the research and development of Jipan, not only based on Honda's more than 70 years of technical accumulation and Guangqi Honda's 24 years of heritage, but also relying on China's unique advantages in electrification and intelligent talents, as well as partner resources, localization development and testing, in order to develop the most suitable electrification products in China. This research and development model that breaks the boundary between global resources and local resources is boundless research and development.
In terms of manufacturing, the new new energy exclusive factory will be completed and put into operation in 2024. With the blessing of Honda's "global quality manufacturing", the new factory also applies 5G network technology, introduces a number of advanced intelligent equipment and systems, and realizes rapid response to personalized product needs through "intelligent" innovation at the production end such as parts inventory, assembly site and logistics correspondence, creating a benchmark for Honda's "smart" and "low-carbon" factories.
In terms of channels, Polar Pan also breaks the boundary between physical and virtual online. In order to better adapt to the purchasing habits of electric vehicle users, Ji Pan will fully adopt the online and offline dual-channel integration model to achieve a one-stop car purchase experience of car viewing, explanation, car selection and booking through the newly upgraded cloud showroom. At the same time, with the new offline electrified sales service stores and supermarket stores, etc., we will jointly undertake the user's full-cycle contact points.
In terms of services, Ji pan also makes full use of digital platforms such as the Guangqi Honda APP and the on-board intelligent guidance interconnection system to intelligently perceive the needs of the car in advance, and creates an ultimate service experience for users through worry-free and convenient means such as picking up and delivering cars and door-to-door service vehicles. Among them, the travel service will rely on the electrified sales service store to provide users with shared travel solutions.
At the product level that consumers are most concerned about, in addition to Ji Pan 1, according to the plan, by 2025, Guangqi Honda will maintain the rhythm of launching an electric vehicle every year, and continue to empower the e:NP brand to land in the Chinese market.
summary:
The end of one era is often the beginning of another.
If the era of the internal combustion engine, the Civic, CR-V, Accord and Fit are the symbols of Honda, then in this electric era, can Honda still give birth to consumer-popular models? That's a problem. But I believe that GUANGQI Honda, and even Honda, has brought satisfactory answers. At least in this e:NP, I've seen it's ready to surprise the world.