Source of this article: Times Finance Author: Synthesis
Recently, Guangqi Honda released a new electric brand e:NP, and at the same time, the brand's first model e:NP1 Polar Pan 1 officially debuted, Chinese name is set as "Polar Pan 1". It is reported that the car is positioned as a compact pure electric SUV and will be listed in the first half of this year.
"The e:NP series contains GAC Honda's commitment to electrification." Katsuyo Moriyama, general manager of Guangqi Honda Automobile Co., Ltd., said that by 2025, the e:NP series EV models will continue to be produced at a pace of one per year.
According to public information, in the field of energy-saving hybrid, GUANGQI Honda introduced the i-MMD dual-motor hybrid system as early as 2016, and launched models including Accord Rui Hybrid, Lingpai Rui Hybrid, Odyssey Sharp Hybrid and Haoying Rui Hybrid. Up to now, the cumulative sales of The Broad-Edge Hybrid Alliance have exceeded 300,000 vehicles. However, in the field of pure electric, Guangqi Honda has only laid out models such as VE-1+ and EA6, and the relevant models have not hung Honda standards.
Image source: Guangqi Honda
With the release of the new electric brand e:NP, GUANGQI Honda will take an important step in accelerating the electrification layout. Zheng Heng, executive deputy general manager of Guangqi Honda, repeatedly emphasized "moving sincerity" at the electric strategy conference to highlight Guangben's determination to make electric power.
It is reported that as the first pure electric SUV to hang honda "H" logos, the Jipan 1 will adopt a new pure electric architecture e:N Architecture F, integrating a three-in-one high-power drive motor, a large-capacity and high-density battery, a high-rigidity pure electric vehicle exclusive frame and a chassis platform.
At the same time, for the creation of e:NP, Guangqi Honda will not only have the continuous launch of products, but also carry out innovative integration in the fields of product research and development, manufacturing, sales channels and service models.
Taking the channel as an example, Zheng Heng said that e:NP will fully adopt the online and offline dual-channel integration model. In addition to launching a cloud showroom to provide real-time 3D interactive car viewing and audio explanation services, it also adopts an online sales model, and users can order with one click through the Guangqi Honda APP. At the same time, Guangqi Honda has also built an offline electrified sales service store and supermarket system. According to the plan, this year's electrified sales and service stores will be accurately built for double-limited cities and key cities, and the supermarket model will be fully laid out in major cities across the country.
Image source: Guangqi Honda
In addition, for the name e:NP, the official name means "e" table "energize" and "electric"; "N" means "New" and "Next"; "P" means "Prime", which means "exciting (extreme) driving pleasure" brought by the car.
In fact, behind Guangqi Honda, the pace of electrification of the entire Honda brand is accelerating. As early as last October, Honda China announced that it will further accelerate the launch of electrified models and quickly complete the brand transformation and upgrading for electrification, and all new models launched by Honda in China after 2030 are pure electric and hybrid electric models, and no new fuel vehicles will be released.
According to the previous plan, in the next 5 years, Honda China will launch 10 new "Honda brand" pure electric vehicle models in a row, and all new models launched in the Chinese market after 2030 will be electrified models. In order to strengthen the production system of pure electric vehicles in China, Hiromoto and Higashimoto will build new electric vehicle plants respectively, and the plant will start production from 2024. At the same time, in the future, the "e:N" series products will also be exported to overseas markets.