On March 29th, the "Pole · Moving True" Guangqi Honda new electric brand conference was launched. Guangqi Honda officially released a new electric brand e: NP Polar Turbulence, the brand's first model e: NP1 Polar 1 officially debuted. Guangqi Honda ZhengHeng started from the four major areas of "product research and development, production intelligence, sales channels, and service models", and demonstrated to the market its determination to accelerate the transformation of electric power with new solutions in all fields.
With the continuous deepening of carbon emission policies and environmental protection concepts, electrification transformation has become a key issue and development direction of major automobile brands. Facing a new era, how will GUANGQI Honda advance to the next mobile dream? Guangqi Honda Zheng Heng gave the answer: "No boundary is up to you."
Guangqi Honda Zheng Heng explained to the connotation of the new electric brand e:NP surging : "The ultimate boundless, surging by you." 'Pole' is the ultimate, containing our inner desire for the unknown. 'Pan' is surging and implies the collision of inspiration and ideas. In fact, "Boundless by you" is the brand declaration of e:NP, that is, everything is decided by the user, everything is for the user, breaking the boundary and bringing the user a new experience.
As Honda's first joint venture in China, GUANGQI Honda has always been at the forefront of the times in the spirit of self-evolution and actively promoted the electrification process. In the past 24 years since its establishment, Guangqi Honda has gained the love of 9 million users through high-quality management, opening up the era of exclusive dreams of Guangqi Honda. From VTEC to the electrification technology of i-MMD, i-MMD PHEV and EV, from the first Accord Sharp Hybrid to the electrified product layout covering all categories of SUVs, cars and MPVs, to the new electric brand e:NP Extreme Pan launched by Honda's 70-year car-making wisdom and its own 24 years of heritage, GUANGQI Honda has demonstrated its determination to electrification transformation to the public with a continuous evolutionary attitude.
Zheng Heng of Guangqi Honda also started from the vertical strategic integration of the four major areas of "product research and development, production intelligent manufacturing, sales channels, and service models", and introduced in detail the layout and measures of Guangqi Honda to leap into the electric era. He introduced: "The ultimate boundless research and development, breaking the boundary between global resources and local resources; the ultimate boundless manufacturing, breaking the boundary between global 'quality manufacturing' and personalized 'intelligent manufacturing'; the ultimate boundless channel, breaking the boundary between physical offline and virtual online; the ultimate boundless service experience, breaking the boundary between customers and partners." "GUANGQI Honda has been accumulating power for the electric industry for a long time, and the e:NP polar turbulence electric brand is prepared.
"Use the preparation to subvert the limit to amaze the world, and use the efforts of the amazing world to subvert the boundaries." e: NP, with the joy of driving jump. Guangqi Honda Zheng Heng's voice just fell, the new electric brand e: NP surging first bomb model e: NP1 Pole 1 debuted, officially completed the debut.
On the basis of condensing Guangqi Honda's exquisite car-making technology and advanced intelligent technology, e:NP1 Polar Pan 1 brings users a new choice of low-carbon and environmentally friendly travel with three new value experiences of "moving", "wisdom" and "beauty". The new car adopts a new intelligent and efficient pure electric architecture e:N Architecture F, which not only pursues the pleasure of driving, but also takes into account the improvement of the quality of the rear seat; equipped with e:N OS full-stack intelligent control ecosystem, which realizes the evolution from passive intelligence to active intelligence; and adopts Honda's new design language e:N Design, which comprehensively presents the beauty of dynamics, technology and wisdom.
In the face of the user's demand for power driving interest under the electrification transformation, Guangqi Honda Zheng Heng also gave a positive answer. "The arrival of more new electric vehicles such as the e:NP1 will prove with overwhelming driving and handling performance, even if the power source changes, Honda's pursuit of driving pleasure will not change," he said. ”
If the new electric brand e:NP surging is a milestone in the electrification transformation of GAC Honda, then e:NP1 Polar 1 is a new starting point for GAC Honda on the electrification track. Under the guidance of e:NP, GUANGQI Honda will carry out all-round evolution for the next stage, and continue to launch a new brand series of electric models at a pace of one model per year by 2025. Zheng Heng of Guangqi Honda also revealed: "The new energy exclusive plant will be completed and put into operation in 2024. In the future, Guangqi Honda will create unique electrified products, inherit the Honda sports gene, and bring users a pure electric new experience of silky driving control and zero anxiety! ”
Keep pace with the times and seek change with change. Standing at a new starting point of 9 million users, Guangqi Honda has formed a future-oriented electrification ecology and opened the prelude to a new journey of electrification. In the next trip, Guangqi Honda will take the new electric brand e:NP Polar Pan as an important support, closely focusing on new products, new technologies, new manufacturing and new channels, to help users realize their new travel dreams and move towards a new era of electrification.