Guangqi Honda ZhengHeng: Young users have improved their spending power and created new models for young consumers

In recent years, with the improvement of the consumption power of young users, the automobile market is also gradually developing towards youth, and major car companies have successively launched models for young consumers. Among them, the word "sports" has also become an indispensable label to please young consumers. The joint venture brands of Fox and Civic are strengthening their sports image, the independent brand Lynk & Co 03 is also establishing the label of performance car, and GAC Trumpchi Shadow Leopard has also received a lot of praise.

Therefore, it is also the general trend for GUANGQI Honda to launch the type at this time. On December 16, GUANGC Honda's INTEGRA model was officially launched, and a total of 6 new models were launched, priced at 129,900-166,900 yuan.

If models such as Accord, Odyssey, and Guandao have established the market position of GUANGQI Honda, the sporty atmosphere brought by that type shows the brand rejuvenation strategy of Guangqi Honda.

Coming for the movement

As Honda's earliest joint venture in China, GUANGQI Honda has a small number of sporty attributes in almost every model in the existing product lineup, whether it is Fit or Accord, which is more prominent in terms of power and driving control. However, in the product system of Guangqi Honda, there is no car that really focuses on sports. Therefore, the emergence of the type style not only strengthens the sports gene of GUANGQI Honda and fills the gap in the product lineup, but also represents the further development of Honda's deepening of the "dual-vehicle strategy" in China. It can be seen from this that the importance of the type to Guangqi Honda is not inferior to that of the Accord.

Although the development history of the type is not long, each generation of the type can get great attention in the market segment at that time. The first generation of the grid was born in 1985 and is positioned between the Accord and the Civic. As the successor to the Quint, the first-generation model is equipped with Honda's proud DOHC engine, which is available in three versions: a three-door hatchback, a four-door sedan, and a five-door hatchback. In 1989, the second-generation model was separated from the "QUINT" series and began to develop into a performance car. In 1993, the third-generation model was officially introduced, followed by the addition of the Type R model in 1995, and as a result, the model became the representative of Honda's sports models. In 2001, Honda introduced the fourth-generation model, which was equipped with a K20A i-VTEC engine that made the fourth-generation model the pinnacle of the model.

After nearly two decades of precipitation, GUANGQI Honda has not only brought the style back to the automotive market, but also reborn the "soul" of Honda. According to the official introduction of Guangqi Honda, the type is positioned as a "fast and intelligent weapon", with a sporty appearance and intelligent equipment. The "type" in the name of the Chinese represents handsomeness and personality, and the "grid" represents style and taste. It can also be seen from the official description that the consumer group targeted by the style is the young group that pursues personality, appearance and sports. The type that represents Honda's sports gene can also meet the needs of young people for ultimate driving control.

New architecture enabled

As a sports sedan that advocates performance, the style not only inherits Honda's car-making genes, but also represents Honda's future. In 2020, Honda launched a new car architecture Honda Architecture, where the model was born. Empowered by the new architecture, the styling brings together Honda's latest car benchmarks, which also makes its performance label more obvious.

In terms of body manufacturing, the model adopts a highly rigid aluminum alloy subframe, which can make it have better crash safety, and the quietness and driving stability of the car will also be improved. In terms of intelligence, the type is equipped with honda CONNECT 3.0 intelligent guidance interconnection system, which can not only control air conditioning, car windows, QQ music, online navigation, etc., but also call Tmall genie to control home appliances.

Zheng Heng of Guangqi Honda said: "At present, Honda CONNECT3.0 has been installed in the new Accord, new Lingpai and style, which has achieved a greater improvement in the sense of high value and allowed more users to enjoy the new ecology of intelligent travel."

In terms of power that consumers are concerned about, the model is equipped with the 240Turbo engine of the Earth Dream series, with a displacement of 1.5L, a high-efficiency turbocharger, a maximum power of 134KW, and a peak torque of 240 Nm.

If only these mechanical designs were nothing more than surface work by Honda to restart the styling. The retained MT manual transmission is to better realize the communication between people and cars for users who like sports models, after all, the manual transmission is the soul of sports cars.

23 years of development has given Guangqi Honda a wealth of market insight and automotive manufacturing expertise. According to the latest official sales data, from January to November this year, the cumulative sales of Guangqi Honda reached 701864 vehicles. With the listing of the model, its strong product force will also become a major boost for Guangqi Honda's annual sales of more than one million. In this regard, Zheng Heng said: "Next year, we will face higher production and marketing challenges, and Guangqi Honda will do its best to provide customers with products and services that exceed expectations!"