In recent years, the development trend of the automotive industry has gradually become clear, and electrification and intelligence will become the key to the future of car companies. Faster or slower, the world's auto giants are joining this change and actively transforming. After all, with Nokia's previous experience, everyone strives to become the Apple of the automotive industry.
Since its birth more than 70 years ago, Honda has repeatedly used its technological advantages in industry changes to complete its transformation, and has gradually grown into the world's leading powertrain manufacturer and automotive giant. In the face of this new change, Honda has decided to invest 8 trillion yen (about 402.6 billion yuan) to accelerate the electrification transformation and stop production of traditional fuel vehicles in 2030.

To achieve this radical strategy, Honda cannot do without the support of the Chinese market. Recently, Honda's first pure electric vehicle model launched in China, Dongfeng Honda e:NS1, was officially launched, pressing the acceleration button for Honda's electrification transformation.
The ultimate balance of driving and comfort
Dongfeng Honda e:NS1 is positioned as a smart driving fun pure electric SUV, priced at 175,000 yuan - 218,000 yuan after subsidies. In the field of electric vehicles, Honda wants to continue to play to its strengths, with the balance of driving pleasure and comfort as the biggest selling point.
In order to balance the strong power, smooth control and efficient battery life, Dongfeng Honda e:NS1 adopts a new "e:N Architecture F" intelligent and efficient pure electric architecture. There is a feeling of pushing back when accelerating, but it does not cause vertigo and the steering is flexible.
When driving, the body posture can always be stable, and it is easy to cope with various tracks. This is thanks to the industry's top-notch high-power motor and high-density battery equipped with the Dongfeng Honda e:NS1, and the control program integrates more than 20,000 scene algorithms. They further increase the level of fineness during handling and make the brakes more even and silky.
For passengers, e:NS1 also does its best to give a warm and meticulous riding experience. In addition to maintaining driving smoothness in all road conditions, the e:NS1 also uses Honda's unique noise reduction technology, which can perfectly cope with low, medium and high bands of road noise. Passengers can enjoy the invigorating driving journey brought by Honda with peace of mind and comfort, and immerse themselves in the quiet and peaceful space experience.
An invigorating experience of intelligence and perception
You may remember that last year Honda released honda CONNECT 3.0 intelligent guide interconnection. This time, the e:NS1 is equipped with its exclusive version of pure electric vehicles, which is comparable to other brands in terms of vehicle function. The DMC Driver Detection System alerts drivers when they are inattentive and avoids accidents.
Drivers can set up a more personalized DMC system according to their own habits, so that the car knows more about itself. At the same time, the driver can use the mobile phone to remotely control the car without taking the car keys. In addition to the intelligent standard function of "keyless start", it can also realize more than 20 functions such as car and home interconnection, energy management, and OTA online upgrade.
Honda CONNECT 3.0 is just one part of the "e:N OS", the e:N OS system will also perfectly integrate the intelligent digital cockpit and Honda SENSING safety super sense, with the largest central control screen and full LCD digital instrument panel of the same class model to make the driver's information and control of the vehicle more accurate and convenient.
Under the escort of e:N OS, the road environment in front of the vehicle is effectively monitored, and the driver can set up practical functions such as ACC. As for the rear, the new electronic rearview mirror can display the real-time picture of the rearview when driving, and you can manually choose to take pictures or play back the video, which is very convenient.
Breakthrough design for technology and the future
The e:NS1 adopts a new e:N Design design language, incorporating a pioneering futuristic sense into the lines, making the whole vehicle look sharp and dashing, just right between modern and sci-fi. And this time e:NS1 uses the e:N series symbolic new car logo, which has a clear sense of technology when lit.
In addition to its distinctive exterior, the interior of the e:NS1 is also designed with texture in mind. The whole is still Honda's consistent minimalist style, with more linear elements. But this time in the tough at the same time, e: NS1 will also give a certain interpretation of the fashion style.
The first thing that catches the eye after opening the door is the 15.1-inch high-definition ultra-thin bezel central control screen, which is rare in the industry. It is angular, with almost no physical buttons, but as intelligent as possible to make all functions as intelligent as possible. The overall interface layout is more precise, and the font size is more appropriate.
Then there is the visual baptism of a large number of suede materials, which not only enhances the style of the car, but also promotes the integration of leather and technology. On this basis, the huge canopy glass enhances the sense of space in the car. Paired with Bose speakers and high-resilience seats, drivers are expected to enjoy countless romantic and comfortable moments.
Since its establishment in 2003, Dongfeng Honda has received the support and affirmation of countless users. With the continuous upgrading of its product matrix, Dongfeng Honda's insight into market demand has risen layer by layer, making the voices of more users a reality. In the past 19 years, Dongfeng Honda has continuously surpassed itself and climbed to new heights in the reputation of more than 7 million users.
Today, Dongfeng Honda takes e:NS1 as its starting point and provides consumers with a new pure electric driving experience with excellent handling, efficient intelligence and pioneering design. The integration of people and vehicles is no longer the dream of a small number of enthusiasts, but the cross-era driving pleasure that every driver who sits in the driver's seat of e:NS1 is about to experience.
As a pure electric vehicle with unique Honda characteristics, the e:NS1 will be a milestone in Honda's pursuit of higher quality electrified vehicles. Honda is not afraid of breakthroughs and changes, but will continue to innovate and win the favor of more consumers with a richer matrix of electrified products. We believe that "ingenuity" and "quality manufacturing" will enable Dongfeng Honda to continue to stand at the forefront of the industry and let the world see amazing works leading the future.