If you want to buy an all-round B-class sedan with "good quality, large space, excellent driving control, young appearance and rich configuration", the Honda Accord must be a car you can't get around. In the past 23 years, from the sixth generation of domestic production to the tenth generation of today's tenth generation, each generation has changed according to the trend of the times, so that Accord has gained more than 2.8 million users. Now, the younger post-90s and post-95 consumer groups have gradually become the dominant force in consumption, and The Accord has once again followed the trend and launched a new Accord, of which 20,667 vehicles were sold in March 2022, an increase of 22.4% year-on-year, and the rapid growth rate helped the Accord achieve cumulative sales of 54,856 vehicles in the first quarter, an increase of 20% year-on-year, establishing a perfect evolution model for mid-to-high-end cars. What is the "Hot Selling Password" of the new Accord? Let's explore one or two together.
Combined with the needs of young consumers to use the car, give a variety of personality choices
In this era of rapid information change, the emergence of new things, electrification, intelligence and sharing, as the "network natives" of the post-90s and post-95s young groups, they take science and technology as the first, the courage to try cutting-edge things; they have unique taste, passion and vitality; they pay attention to environmental protection, but they are born with a desire for speed; they look forward to resonating with the world's forefront through their own information tentacles, and are willing to share the refreshing touching experience brought about by technological innovation. Based on this, Accord continues to upgrade its product strength and enrich its own brand connotation.
As the mid-term redesign of the 10th generation accord, the new Accord inherits the brand value of the Accord, and carries out all-round upgrades on the basis of excellent product strength, not only the evolution of appearance, interior, space and configuration, but more importantly, to meet the "smart" needs of young people, relying on the Honda CONNECT 3.0 intelligent guide interconnection system as the focus, building an "intelligent system" with "intelligent connection, intelligent safety, intelligent power" as the core, and enhancing the scientific and technological charm of the Accord model. To create an Accord that both existing customers and young customers will actively choose.
Build a powerful intelligent system, young people want the intelligent experience it has
The core highlight of this new Accord upgrade is its Honda CONNECT 3.0 intelligent guide interconnection system. The system enables new features such as voice assistants, car-to-home interconnection, remote control of mobile phones, and OTA online upgrades. A "Hello, Honda" can easily wake up the voice assistant, set the navigation route by voice, query the weather, and even chat with the AI intelligent assistant. In addition, when the vehicle is not around, we can realize remote control of the vehicle through the "Guangqi Honda APP", such as confirming the vehicle status, remotely opening and closing the door lock, remotely activating the air conditioner, and setting the navigation information to the car in advance. It can also realize easy takeaway ordering and remote control of smart home appliances.
In addition to the interconnection of intelligent guidance, young people also want smarter and more powerful motivation. In terms of powertrain, the new Accord Hybrid is equipped with the third-generation i-MMD dual-motor hybrid system, which has a combined maximum power of 158 kW and a maximum torque of 315 N·m. This Honda ace hybrid system has been widely known to Chinese consumers and has won the world's famous Ward Top Ten Engine Award three times. With this powerful hybrid system, the new Accord Hybrid not only has excellent driving performance, but also has a low fuel consumption of 4.2L/100km in the overall working conditions, which has obvious advantages in the same class of hybrid models. In addition, the new Accord · The T-motion system has been upgraded to a high-power 260TURBO version with a maximum power of 143kW and a maximum torque of 260N·m, and further strengthens the athletic performance for richer driving pleasure.
In addition to the passion brought by the intelligent surging power, the new Accord empowers safe driving with intelligent technology, and its Honda SENSING safety super sense system can also bring more comfort and convenience to young people. Among them, Honda's first TJA traffic congestion assist function is combined with ACC active cruise control system to achieve steering assistance in the full speed domain, especially in the case of low-speed congestion, the vehicle can sense the vehicle and the driving line in front of the vehicle through the camera and radar, realize automatically follow the car in front and keep driving in the middle of the lane, and reduce the driving load of the user. It is worth mentioning that this system is not unique to high-end models, and has been fully equipped in the Sharp Hybrid model.
In addition to the three intelligent cores, the new Accord evolves on the basis of the original youthful design aesthetics to create a "more sporty aesthetics and more scientific and technological connotation" for car enjoyment. In terms of styling and design, the new Accord has been re-enhanced by its youthful charm based on its recognized aesthetic appearance. Under the combination of wing-type LED headlights and LED streamer turn signals, the details are highlighted; the taillights have been newly designed to enhance the sports atmosphere; and the new 18-inch sports wheels also show a high-level sports texture, igniting speed and passion. In addition, to cater to the young people's pursuit of extreme dynamics, the new Accord has added a magic night sports kit, the front face is personalized with a black-plated three-bar grille, wide opening shape, with wing-type LED headlights and LED streamer turn signals, elegant cool black is younger. Sharp Hybrid also added e:HEV exclusive personality logo, with a new blue background logo, sports fin shape design of the exhaust pipe and other exclusive design.
Inside the car, you'll see a new red interior that once again enhances sporty vision. The integrated intelligent technology center console is equipped with 10.25-inch floating central control screen, wireless charging and other intelligent equipment. The new Accord is also equipped with a one-touch lift (with anti-pinch function) of the all-car window, which is convenient and practical for daily travel. The Sharp Hybrid version is equipped with an exclusive intelligent HUD head-up display system and an SBW push-button electronic shifting system, showing full of scientific and technological charm.
At a time when the automotive industry is undergoing tremendous changes, the new Accord focuses on the Honda CONNECT 3.0 intelligent guidance interconnection system, cooperates with the upgraded Honda SENSING safety supersensitive system, SPORT TURBO+SPORT HYBRID intelligent dual power matrix, and builds an "intelligent system" with "intelligent guidance interconnection, intelligent safety, intelligent power" as the core, showing its "intelligent benchmarking" strength in the field of B-class vehicles. Once again led the high-end sedan market upward breakthrough. This evolution allows young people to get a solid, visible and tangible enjoyment of high-value cars. At the moment when the youthism is popular, the new Accord caters to the needs of the young, thinks what the young people think, and gives the young people what they need, which is precisely the "hot selling code" of the new Accord to maintain the leader of the B-class car.