In the domestic market, there are many models that have been named "God Car", but in the middle and high-end car market, the "God Car Phenomenon" created by GUANGQI Honda Accord is widely praised for its long-term hot market performance. With cumulative sales of more than 2.8 million units in China and 201,301 units in 2021, accord-making achievements are eye-catching enough. Since the launch of the new Accord, which has undergone full evolution, the orders have exceeded 100,000 units in a record number. As a mid-to-high-end sedan, the new Accord has undoubtedly once again become the focus of the whole industry.
Intelligent: The just needs of young people
Looking at the "evolutionary history" of accord in the past ten years, it is actually the history of change that best represents the mainstream domestic car consumption trend. From the classic seventh generation Accord, the hot selling eighth generation Accord, the fashionable ninth generation Accord, the handsome tenth generation Accord and the comprehensively intelligent new Accord, their "evolution" has never departed from the core direction of "rejuvenation".
Taking the tenth generation of Accord as an example, from the perspective of sales, it has sold more than 700,000 vehicles in more than three years after the listing, and the proportion of post-90s car owners has exceeded 54%, leading the consumption concept of the mainstream young people and ranking in the "first camp" of B-class cars. Relative to the evolution of appearance, interior, power, and the advancement of intelligence, Accord undoubtedly deeply meets the needs of young people, which may be the success of Accord, and also confirms that Accord's "with young" strategy is successful.
In line with the general trend of the main body of automobile consumption being young and the intelligent product, giving the product a higher sense of value that suits the needs of young people's cars, it should be the mystery of Accord leading the same level, and such a result is of course inseparable from its hard core strength.
Intelligent interconnection, play the whole scene
Since hard power is mentioned, it is impossible to avoid the new Accord Honda CONNECT 3.0 intelligent guidance interconnection system. Today's joint venture B-class car camp has not been a big breakthrough at the level of intelligent interconnection, and the arrival of the new Accord Honda CONNECT 3.0 intelligent guidance interconnection system means a "breakthrough" not only for the Accord, but even for Honda and the entire joint venture B-class car camp. Why?
For young people, it has been fully integrated into the living environment of the smart Internet, and the new Accord conforms to the technical needs of this full scene.
Cold winter, most young people can go out a minute late, absolutely will not go out early, at home in advance with the mobile phone to turn on the air conditioning, after getting on the car is warmer than at home, the mood of getting up early to work is suddenly cheerful, driving out of the parking lot, Accord Honda CONNECT 3.0 intelligent guide interconnection system, and even help you complete electronic payment, use the voice assistant to say "go to the company", you can easily complete the line planning, simply not too convenient.
On the way to work, open the Himalaya app to listen to the latest cross-talk, use the car machine to adjust the floor heating at home to your favorite temperature, and order a cup of milk tea downstairs, everything is so handy.
Not only that, the new Accord Honda CONNECT 3.0 intelligent guidance interconnection system can also realize Carlife, navigation, mobile phone remote control, WIFI hotspot, AI intelligent assistant, entertainment retrieval, OTA upgrade, and even traffic violations can give you a clear understanding.
In terms of the practicality of the whole scene, the image of the new Accord intelligent technology is more prominent. As Honda's flagship sedan, Accord not only further consolidates its benchmarking position, but also the intelligent ecology of the new Accord is comparable to that of the new power brand car machine, and the leading role of the joint venture B-class car camp cannot be underestimated.
Intelligent power, enjoy the whole body
The demand for motivation among young people is also much greater than that of any other group. The new Accord offers a sharp · There are a total of 9 models to choose from, the two major powertrains of T-Dong and Rui Hybrid, and the rich power configuration is also a major advantage of the new Accord.
Accord · The T-moving model is equipped with a 1.5L VTEC direct injection turbocharged engine, which is different from the previous model in that it adopts a new engine control logic, the control of the accelerator pedal is smoother and easier, the brake pedal is also optimally adjusted, and the brake operability at low speed is greatly improved. And, you probably wouldn't have thought that Honda's engineers even took into account the needs of young people for engine sound, further improving the engine tone and making driving more enjoyable.
Accord Hybrid has always been honda's proud ten best engine technology, and the new Accord's third-generation i-MMD dual-motor hybrid system further improves drivability. Honda engineers have innovated two dimensions, such as motor torque control and battery energy management control, i-MMD pure electric, hybrid and direct drive three modes and i-MMD energy recovery technology to achieve faster acceleration feedback and driving texture improvement.
Honda has always been known for its advanced engine technology in the industry, the evolution of the new Accord in the gasoline version and hybrid version of the model, and even refined to the engine tone and throttle, brake feedback, to make the power more intelligent is not an empty word, enough to see the Honda engine technology "delicacy". In short, the technological advancement of the new Accord intelligent power brings a superb driving pleasure to the owner.
Intelligent and safe, pay attention to all aspects
It is undeniable that safety is the premise of everything, even if a car has a high configuration, the premise of no safety is empty talk. The new Accord carries Honda's strongest intelligent technology, including many intelligent security "black technologies".
First, let's look at accord's body technology, which not only has G-COM compatibility body technology, Honda's unique passive safety technology, which can control the impact of members and vehicles to the greatest extent possible in the event of a collision. At the same time, the new Accord passive safety upgrade, ACE compatibility body safety design, simply put, through the adjustment of the body structure, disperse the collision energy and reduce the deformation of the crew compartment. These two projects incorporate many honda"s "black technology" body technologies, which further enhances the safety of the new Accord.
This is not all, since it is the strongest intelligent security technology, it is naturally indispensable to the evolution of the active security level. The newly upgraded Honda SENSING safety supersensitive system has been further expanded in terms of driving assistance applicability and has been fully equipped with a hybrid version.
Urban road congestion is the most common application scenario encountered in daily driving, the new Accord has added TJA traffic congestion assistance system, which can follow and keep lanes at low speed, which is also honda's latest technology, and it is used on the new Accord at the first time, which shows sincerity.
In the low-speed state, the driver's biggest concern is that the blind spot is not clear, resulting in the occurrence of safety accidents, the new Accord's MVC360-degree panoramic image can effectively solve this problem, when the speed is less than 20km/h, the driver can observe the front and back left and right and visual blind areas of the front and back of the body through 4 cameras, and maintain a safe state at all times.
There is no doubt that thanks to the all-round improvement of the new Accord intelligent safety, it will also become the safety benchmark of the joint venture B-class car.
Knowing people, knowing the situation, self-knowledge, the new Accord in the intelligent interconnection, intelligent power and intelligent security of the comprehensive advancement, will further strengthen its market dominance in the same level of models, especially to fully meet the needs of the young intelligent level, is bound to become a new Accord hot sales of a powerful boost. To bring high-value life experience to the majority of young users, it is natural that the new Accord continues to sell hot.