January 5, 2022 Guangqi Honda announces its sales data for the full year of 2021. Guangqi Honda sold 780,266 vehicles in 2021, of which 78,402 were sold in December.
A wide range of models are high-quality and renewed
In 2021, many models of GUANGC Honda will be renewed and upgraded. Among them, the new ACCORD (NEW ACCORD) with a comprehensive upgrade of intelligent configuration on the market, october listing has received 100,000 orders, December sales reached 20,460 units, an increase of 5.7% year-on-year, accord brand to achieve annual sales of 201,301 units.
NEW CRIDER has achieved a comprehensive upgrade of intelligence and sports, and continues to provide SPORT TURBO Rui · T-motion and SPORT HYBRID are two honda aces. The ODYSSEY brand sold 43,366 units for the full year, up 2.6% year-on-year. On December 27, 2021, the new ODYSSEY was launched, with the third-generation i-MMD hybrid system as standard in the entire series, and each version has been greatly increased. Guangqi Honda's strategic mid-level vehicle INTEGRA was launched for two weeks, with cumulative orders exceeding 10,000 units.
New ACCORD
INTEGRA
In 2021, the cumulative sales of GUANGQI Honda's sedan series models were 348,467 units, and the fourth-generation Fit (FIT) achieved cumulative sales of 96,326 vehicles for the whole year, an increase of 53.8% year-on-year; with the launch of the all-new model (INTEGRA), the GUANGQI Honda sedan matrix achieved full coverage from the A0-class, A-class, A+-class to B-class market.
Fourth Generation Fit
In terms of SUV models, the company will sell 382,671 units in 2021, up 5.8% year-on-year. Among them, the cumulative sales of the small SUV VEZEL reached 173,870 units, an increase of 15.6% year-on-year; the cumulative sales of the BREEZE brand reached 166,240 units, an increase of 6.4% year-on-year, and the second anniversary of the listing was 300,000 units; and the cumulative sales of the big five-seat SUV Guandao (AVANCIER) reached 40,048 units in the whole year.
BREEZE Sharp Hybrid e+
Full layout electrification
As the core layout of GAC Honda's electrification strategy, the technical route of the i-MMD hybrid system "mainly electric drive" has been recognized by the market, and the four members of the Sharp Hybrid Alliance equipped with the third-generation i-MMD hybrid system will achieve a full series renewal in 2021, covering the four major market segments of intermediate cars, mid-to-high-end cars, SUVs and MPVs, with cumulative sales of 117,642 vehicles in the whole year. Since the introduction of the i-MMD system in 2016, the cumulative sales of the Rui Hybrid Alliance have exceeded 300,000 vehicles, of which the cumulative sales of accord Rui Hybrid have exceeded 150,000 units, ranking No. 1 in the mid-to-high-end hybrid sedan market.
Honda released the new pure electric vehicle brand e:N at the 2021 Electric Strategy Conference and unveiled a number of future pure electric models. As Honda's first joint venture in China, Guangqi Honda will fully introduce the e:N brand and bring its first pure electric vehicle model of the e:N series, e:NP1, at the Guangzhou Auto Show, and the new car will be launched in the first half of 2022.
e:NP1
Advanced intelligence enhances the competitiveness of future development
Facing the future era of intelligence, users buy cars from just need consumption to enjoy consumption. Guangqi Honda empowers high-value models with advanced intelligence, and continues to increase research and development efforts in intelligent networking and intelligent assisted driving to create a stronger intelligent mobility ecosystem.
In 2021, GUANGQI Honda introduced Honda's latest Honda CONNECT 3.0 intelligent guidance interconnection system, and successively installed in the new ACCORD( NEW ACCORD), new Lingpai (NEW CRIDER), integra (INTEGRA) and new ODYSSEY (NEW ODYSSEY) and other models, the system realizes new functions such as voice assistant, car home interconnection, mobile phone remote control and OTA online upgrade, further accelerating the intelligent process of the car.
Honda CONNECT 3.0 Intelligent Guide Interconnection System
The Honda SENSING Safety Super Sense System is also further enriching its functionality by adding the new TJA traffic congestion assist technology. For the safety of all, GUANGC Honda continues to expand the scope of application of the Honda SENSING safety supersensitive system, such as the new ACCORD Sharp Hybrid model has been equipped with this technology as standard in all series.
Honda SENSING Safety Supersensory System
Next, GUANGQI Honda will continue to bring new intelligent technologies, such as the e:NP1 launched in the first half of this year, which will be equipped with the e:N OS full-stack intelligent control ecosystem, the Honda CONNECT 3.0 exclusive version of pure electric vehicles, Honda's latest all-round safe driver assistance system Honda SENSING 360, and the intelligent digital cockpit based on the HMI system.
Diversified services enhance the value of the experience
In the new era, consumer cognition has been comprehensively upgraded, and the consumption upgrade of a single product has become a thing of the past, and users are eager for all-round consumption upgrades, including looking forward to having the full-cycle service experience value of the car after purchasing a car, and the appreciation of the retention rate brought by the vehicle. Guangqi Honda car life full value, directly hit the user's pain points, give users the full cycle of car care, to provide users with excellent service and peace of mind.
Channels are the core bridge connecting user experience, and Guangqi Honda continues to improve the experience value, innovate sales and service channels, and extend the special store into a gas station that users can trust with peace of mind. In 2021, the value of the new service brand "Fun Link Chuangxiang Car Life" will be further implemented to achieve a better life with more car owners. The cloud showroom service upgrade is carried out for more models, providing consumers with one-stop car viewing, consultation, car purchase quality services, and more than 2.7 million users have experienced online car viewing services in the cloud showroom. The number of members of the membership platform "FUN Club" exceeded 3.52 million, while the Guangqi Honda APP was launched in August, and the number of registered users of the APP exceeded 1.4 million. With years of joy created for users, GAC Honda has been crowned J.D. Power SSI (Sales Satisfaction), CSI (After-Sales Service Satisfaction), IQS (New Vehicle Quality) and DAS (Dealer Satisfaction) ranking No.1 Grand Slam. The excellent service quality has been recognized by the authority again, and Guangqi Honda won the "2021 China Automotive Golden Wrench Award - Customer Trust Award".
Guangqi Honda was crowned J.D. Power Grand Slam
Word-of-mouth is a solid pillar for building user confidence, and GUANGQI Honda continues to improve the retained value of its cars. In the 23 years since its establishment, Guangqi Honda's models have a well-known reputation, accord (ACCORD) has been deeply engaged in the domestic high-end car market for 22 years, with cumulative domestic sales of more than 2.8 million vehicles; Fit (FIT) domestic loyal fans have exceeded 1.3 million, VEZEL (VEZEL) with the charm of fine life, the domestic 7 years to harvest 1 million "wisdom powder"; Lingpai (CRIDER) brand has received nearly one million car owners recognition and trust. With a huge user base and a deep product reputation, high retention rate has become the label of Guangqi Honda models, accord (ACCORD), Fit (FIT), VEZEL (VEZEL), Guandao (AVANCIER), ODYSSEY and other models, perennially dominate the list of major car retention rates. The high retention rate is the value of the model retention, which in turn forms a stronger fan power of the model circle, attracts more users, further broadens the user base, and stabilizes the competitiveness of the enterprise. Guangqi Honda has also upgraded the "Joy Used Car Official Website" to provide users with one-stop new and old car solutions, and "Joy Used Car" has provided 120,000 users with peace of mind and trust in the sale and purchase of used car services.
Brands and users create cultural value
At present, "user thinking" is not only to think of what users think and create what users need, but also to truly win the hearts of users, and to have "user thinking +" that meets Maslow's top-level "self-realization" needs is a powerful weapon to maintain a leading edge in the future stock market. Through its strong brand power, Guangqi Honda continues to cultivate and create cultural values, enriches "pet powder" activities and fancy marketing initiatives, links with users' desires and dreams, and creates cultural values with unlimited love.
In the third year of the Guangqi Honda Dream Festival, the "strongest on the surface" and "love gravitational field" jointly created by the brand and the user have become a phenomenon-level automobile culture carnival in the industry, and Guangqi Honda and the owners and fans have stimulated unlimited "love energy", and the unique fan culture envies others. Guangqi Honda also established the "Dream Peer Club", an automotive culture organization, to work with local automotive culture opinion leaders, car owners and fans who are keen on automotive culture to promote the development of local automotive culture.
Guangqi Honda's 3rd Dream Festival
Earlier, Guangqi Honda created an exclusive base for Fit fans - iFIT CLUB. From June to October 2021, GUANGQI Honda joined hands with local Internet celebrity car wash shops in Guangzhou to create a late-night car wash CLUB, create a trend culture of car life, and start an infinite fun life with young people.
(Text/Xiaohang Photo/Official)