According to foreign media reports, because of the cancellation of the charger in the iPhone 12/13 box, Apple has been criticized and sued by users around the world, and a brazilian court has found Apple "guilty" and needs to compensate consumers. Lenovo executives forwarded the message and mocked Apple: practicing the concept of environmental protection will not be at the expense of user experience.
Chen Jin, general manager of Lenovo's mobile phone business unit in China, commented on Apple's penalty for canceling the accompanying charger: We have been trying to become more environmentally friendly, but while practicing the concept of environmental protection, we will not sacrifice the user experience. Today is Earth Day, and I personally have an idea that through the Motorola brand, our users can also participate in environmental protection actions. As for the form, let me think again, and everyone please give me positive suggestions.
It is unclear what activities Motorola wants to use to drive users to participate in environmental protection activities together, but last night Lenovo issued a commitment, speculating that it may be related to the activities. Wang Huiwen, vice president of Lenovo Group, said: Lenovo will explore ways to reduce plastic waste pollution through green product plans and the use of closed-loop recycled plastics. Lenovo promises that around 2025, the entire line of computer products will contain 100% recycled plastics, and the cumulative use will reach 130,000 tons.
In fact, not only Lenovo, Samsung, Sony and other international manufacturers have been promoting the use of recycled plastics, but the real initiator is Apple, through a variety of forms to advocate the so-called "science and technology environmental protection". There is nothing wrong with "science and technology environmental protection", but some of these measures have hurt the interests of consumers, such as the cancellation of the iPhone 12 series Apple with charger, which not only caused inconvenience to users, but also directly affected Samsung, Huawei, Meizu and other brands have followed suit to cancel chargers.
Apple has been sophistry that "everyone has multiple chargers in their homes, and if the new machine also comes with a charger, it will only cause waste, in order to protect the earth, so this decision was made." But Apple refused to answer the following questions: 1. What to do with users who use iPhones for the first time, they have never had an Apple charger because they have ever owned an Apple charger. 2. What should I do if the old charger is damaged, and use love to generate electricity? 3. The old charger only supports 5W power, the latest iPhone supports 20W charging, old users do not deserve to enjoy the highest charging power?
In the face of doubts, Apple has never been willing to answer positively, and will always stand on the moral high ground in the name of "scientific and technological environmental protection" as a fig leaf to cover up the fact of relying on monopoly advantages to grab benefits. According to the British Daily Mail, some experts analyzed the cost and profit impact of Apple's cancellation of chargers and headphones, and estimated that Apple has saved 5 billion pounds (about 41.3 billion yuan) in the past year and a half because of reduced production, packaging and transportation costs.
The above is only apple's cost savings, which can earn billions of dollars in revenue through accessories every year, and the two superimpose to become an important source of interest for Apple. As netizens commented, the mouth shouted "science and technology environmental protection", but the actual action was to harm the interests of consumers, through the sale of accessories to make a lot of money.