Is the third-party app store coming to Apple?
Last November, the European Union enacted the Digital Markets Act, which requires Apple devices to allow the installation of third-party applications that are not part of the App Store, and the law will take effect in March 2024.
Some analysts pointed out that Apple's iOS 17, which will be released as soon as June, brings support for third-party app stores for the first time, that is, "side loading".
Allowing third-party stores to enter, this kind of shooting itself in the foot, Apple is also forced to do it, third-party stores will definitely affect the revenue of the App Store.
Apple supports third-party app stores, which is related to the EU's policy, and the next generation of iPhones uses the type C interface, also because of the EU's unified interface protocol.
It seems that the EU still has two strokes that can hold Apple to death, after all, Apple does not dare to give up the European market.
The European Union, which is deeply controlled by the United States, has to desperately fleece American companies, because elsewhere, they have no money.
In addition, the 30% commission of the App Store is too high, and many app developers in Europe have suffered from Apple for a long time, so they have to knock on Apple.
Of course, according to Apple's consistent style, it will definitely not be obedient, even if third-party stores are allowed to enter, some threshold conditions should be set.
Apple may charge developers in third-party stores an "entry fee," and what the App Store can't collect will have to be taken back from other means.
The entry of third-party stores is a great thing for many developers, which can save a large amount of "Apple tax" and definitely earn more than before.
What's more, third parties can bypass the AppStore's strict scrutiny, making it easier for developers to claim user permissions.
Not all developers think that liberalizing third-party stores is a good thing, and these developers are concerned about the negative impact of the lifting of restrictions.
Some apps act recklessly in the third-party market, and if this evil trend comes to Apple, Apple's entire ecological environment will be greatly affected.
Apple allows third-party stores to enter, which is not necessarily a good thing for most ordinary users.
Users choose Apple mobile phones, in addition to brand effect, but also Apple's stable and closed ecology, not so "tossed".
Users who want to toss the iPhone, or the apps they want to use can't be downloaded on the App Store, they don't like this closed ecology, so they have a "jailbreak".
But users who like "jailbreak", after all, are a minority, even in the era of "jailbreak", most of Apple's users, have not tried "jailbreak".
Most mobile phone users will not toss the various configurations of the system, will not bother to compare the parameters of the mobile phone, their only requirement for the mobile phone, is "safe" and "easy to use".
These users have almost no demand for third-party stores, and commonly used apps can be found in the App Store, and they don't have to worry about being bundled with some unknown software.
Once a third-party store comes in, will the iPhone be full of ads? Will it ask for permission? Does the app induce downloads? Will it be associated with the startup at will?
These experiences, which are deeply hated by countless Android users, are certainly not what Apple users are willing to encounter.
However, it is rumored that Apple will only allow the service to be opened in the EU market, and it is expected that there will be no third-party stores for Apple devices in China.
But what will happen later, who knows? What do you think of the friends who use Apple devices?
Resources:
AISI Assistant Merchant Service Platform: iOS17 will be compatible with third-party stores, is the iOS system still secure?
New Wisdom: iOS17 National Region to open third-party stores? Fruit powder fryer!
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Editor: Chen Zhanxiang