Wei Ya, who "disappeared" in the live broadcast room, "killed" back!
Recently, Qianxun (Hangzhou) Holdings Co., Ltd. (hereinafter referred to as "Qianxun Holdings"), helmed by Weiya's husband, won the M1-02(01) plot of permanent river unit in Hangzhou Binjiang District with a total price of 22.06 million, and the project plan is clear: to build a new retail e-commerce live broadcast industry base project.
For a time, the news that Weiya was "out of the mountain" in disguise spread in the Internet celebrity live broadcast circle. Before that, Weiya had been "stealth" for more than 470 days. In December 2021, Weiya was fined 1.341 billion yuan for tax evasion and has not been broadcast live since.
"Kill" back, from renting land to buying land
This time, Weiya took 20 million land and invested 300 million to build a building.
According to the official website of Hangzhou Municipal Bureau of Planning and Natural Resources, Qianxun Holdings intends to acquire the M1-02(01) plot of permanent river unit in Hangzhou Binjiang District for a total price of 22.06 million yuan. It is understood that the land area of the plot is 16031 square meters, the plot ratio is 2.6, and the total construction area is 41680.6 square meters.
On the afternoon of April 13, the land plot quickly released a project announcement, planning to build a "new retail e-commerce live broadcast industry base". The total investment of the project shall not be less than 300 million yuan, and the construction shall be started within 5 months after the confirmation of the land delivery, and the completion period shall be completed within 33 months from the date of commencement of construction. Local blocks are supplied on a "lease-to-later" basis, with a lease term of up to 6 years.
Plot M1-02(01) of Permanent River Unit in Riverside District
Today's Riverside has become a treasure land in the live streaming industry. The land plot taken by Qianxun Holdings this time is located here.
A veteran of the live streaming e-commerce industry said that at present, Hangzhou Binjiang can be called the "cosmic center" of live streaming e-commerce, and head MCN institutions such as Worry-free Media signed by Liu Genghong, Chenfan E-commerce where Sydney is located, and Yaowang Technology are basically rooted here, which can be described as forming a live streaming e-commerce industry cluster. In addition, there are giants such as Alibaba, Netease, and Hikvision, and the overall industrial atmosphere is strong.
It is understood that before buying the land, Qianxun Holdings rented 10 floors in the Alibaba Industrial Park in Hangzhou, with a total of 6 elevators, including 2 freight elevators. The total area is 33,000 square meters, and the supply chain occupies two floors, nearly 10,000 square meters.
According to the enterprise investigation, Qianxun Holdings was established in October 2019, the legal representative is Dong Haifeng, and its business scope includes Internet sales, cosmetics wholesale, etc.
Weiya's husband Dong Haifeng is the largest shareholder of Qianxun Holdings, with a shareholding ratio of about 54%, the final beneficial share ratio of direct shareholding plus indirect shareholding exceeds 56%, and the second largest shareholder is Shangrao Jiaqian Enterprise Management Center (Limited Partnership) (hereinafter referred to as "Shangrao Jiaqian") with a shareholding ratio of about 22%. It is worth mentioning that Weiya is a shareholder of Shangrao Jiaqian, with a shareholding ratio of more than 5%.
The reporter noticed that in the past two years, from Simba to Xiao Yangge to Weiya, big anchors have begun to buy land or buildings. Xie Shi, a freelance investor, believes that more and more e-commerce companies are involved in real estate at this time, in addition to continuing to dig deep into the growth space of live streaming e-commerce, they also intend to hedge the industry risks caused by e-commerce entering the bottleneck period with investment.
Do you still need Weiya in the live broadcast room?
The secret is out! In December 2021, Wei Ya was charged a total of 1.341 billion yuan for tax evasion, plus late fees and fines. Since then, Weiya has "disappeared" from the Taobao live broadcast room, but her live broadcast career has never stopped.
Wei Ya, who left the "front line" of live broadcasting, turned to "behind the scenes" and joined hands with her husband Dong Haifeng to run the MCN agency Qianxun, and directly became the boss. Not long after, Weiya's assistant broadcast group restarted broadcasting on Taobao under the name of "Bee Surprise Club".
In 2022, on the first day of the Tmall 618 event, the number of viewers in the live broadcast room of Bee Surprise Club ranked second on the Taobao live broadcast platform, second only to Li Jiaqi's live broadcast room. As of press time, the account has more than 7.15 million followers.
In addition, an account called "Dolphin Surprise Club" recently opened a regular live broadcast on Douyin. Judging from the name, Dolphin Surprise Club and Qianxun's Taobao "Bee Three Clubs" (Bee Surprise Club, Bee Joy Club and Bee Wish Club) are in the same vein, and the anchor team is also Weiya's former assistant broadcast group, and they have all appeared in the live broadcast room of Bee Surprise Club.
In fact, Dolphin Surprise Club is not Qianxun's first layout in Douyin, in May last year, Wei Ya's deputy broadcaster Qi Er came to Douyin Live "single-handedly", and now Qi Er has firmly ranked in the top anchor echelon of Douyin.
It is undeniable that a piece of land has once again triggered the industry's reverie for "Weiya's return". But nearly a year and a half has passed since Wei Ya was "blocked", does the beauty industry or live streaming e-commerce still need Wei Ya?
"Over the past year, every action of Qianxun Holdings will attract the industry's reverie about 'Weiya's return', indicating that Weiya is still welcomed by many manufacturers. But objectively speaking, Weiya was severely punished for breaking the law, and it is unlikely that she will come back again. Xie Shi also pointed out that from the perspective of the live broadcast industry, the current major mainstream live streaming platforms have shown a clear trend of "de-heading", which is that the platform wants to gradually weaken its dependence on a few over-headed anchors for long-term development considerations. Because relying on only one pillar to support the company's performance is obviously not conducive to the company's long-term development, and the platform hopes to "bloom in a hundred flowers".
Spend hundreds of millions of yuan to enter the venture capital circle!
Live, but not just live. In the more than 470 days of "disappearing" in the live broadcast room, Weiya and her husband have also extended their business tentacles to other fields, and have achieved deep binding with the brands they have worked with in live broadcasting.
On November 4, 2022, Juzi Bio, known as "Huawei in the beauty industry" and "the first collagen stock", went public, rising more than 25% intraday, closing at HK $26.7, up 9.88%, with a total market value of HK $26.476 billion (about RMB 24.233 billion).
According to the prospectus, in 2021, Weiya and institutions such as Hillhouse Capital, CPE Yuanfeng, and Jinyi Capital participated in Juzi Biologics and subscribed for 37.98% of the latter's shares at a price of 20 yuan per share, with a total investment of 7.33 billion yuan.
Among them, Qianyi Holdings Limited under Weiya's name participated in the company's A-1 round of preferred shares and A-2 round of preferred share financing, holding 0.86% of the equity of Juzi Biotech before the global offering and 0.84% of the equity after the global offering.
At the end of March, according to the website of the China Securities Regulatory Commission, Guangdong Delmar Technology Co., Ltd. (hereinafter referred to as "Delmar") was approved to raise about 1.464 billion yuan on the Growth Enterprise Market of the Shenzhen Stock Exchange. According to the registration draft of its prospectus (March 1, 2023 version), if Delmar is successfully listed, Dong Haifeng's share of Delmar shares after this offering will be 2.27%. If Delmar's market capitalization performs well after listing, Wei Ya and his wife can undoubtedly make another big profit on investment.
It is worth noting that Wei Ya and his wife are also Delmar who invested in the pre-IPO round, and it is also a product that Wei Ya strongly recommended when she brought goods live.
Wen 丨 "Zhejiang Business" all-media reporter Chen Xiao Intern Shen Wenwen
Editor丨Chen Xiao