#头条创作挑战赛#
To measure whether a brand's products sell well, the most valuable data is to look at the evaluation volume and sales volume of major e-commerce platforms, and the list published by major statistical agencies is also very important. At present, Canalys, a well-known statistical agency, has released the latest table of shipments and annual growth rate of China's mobile phone market in the first quarter of 2024. Let's take a look at the details.
It can be seen that in the first quarter of this year, Huawei's shipment growth rate was the highest, reaching 70%, and it was the first brand in terms of shipments among the five brands on the list, with shipments of 11.7 million units in the first quarter and a market share of 17%. OPPO followed with 10.9 million units shipped, accounting for 16% of the market, but compared with the same period last year, there was still a decline of 14%. Honor ranked third, with shipments of 10.6 million units, accounting for 16% of the market, a year-on-year increase of 9%, and Vivo ranked fourth, with shipments of 10.3 million units, accounting for 15% of the market. With a year-on-year decline of 9%, Apple shipped 10 million units, accounting for 15% of the market, and the year-on-year decline was the most obvious, reaching 25%.
This is also Huawei's re-entry into the domestic market after being suppressed by the United States, which can be described as the "return of the king". Huawei is back to the first, the most important point is because of the Huawei Mate60 series launched last year, Huawei Nova 12 series, there has been a new breakthrough at the technical level, especially the Huawei Mate 60 series, the return of Kirin chips, new satellite call technology, more excellent workmanship and design, and more fashionable appearance design, so that this series has been in a state of hard to find for a long time, until now, it is still a hit on the e-commerce platform.
In the list, Honor is in addition to Huawei, another brand that has grown, although the growth rate is not very high, but the market share and the second-ranked OPPO can be said to be evenly matched, and Huawei is only 1 percentage point apart. This shows that the Honor product line has also achieved great success, the Honor Magic6 series' dynamic hawkeye capture, Hongyan satellite communication, better screen eye protection adjustment, the precise positioning of the Honor quality series, and the Honor 90 GT's excellent cost performance are all loved by consumers.
Apple's shipments have declined, the core reason is that the Huawei Mate 60 series has returned strongly, seizing part of the share of the high-end machine market, and the Xiaomi 14 series launched last year also performed well, which has caused a certain impact on the iPhone15 series, until now, the price of the iPhone 15 series is still on a downward trend.
Through this table, it shows that the mobile phone industry has undergone a major reshuffle, and the former king Huawei is now back again, which is also a kind of pride for the Chinese people. However, for other domestic brands, it is also a lot of pressure, after all, OV's shipments have declined, and Xiaomi has fallen out of the top five in China, according to this trend analysis, Huawei, Glory once again occupies the domestic market, "half of the country" The peak or will reappear, do you look forward to it?