As we all know, generative AI is currently the focus and hot spot of the mobile phone industry. During Apple's recent earnings call for the second quarter of fiscal 2024 (Q1 this year), CEO Tim Cook once again highlighted Apple's work on generative AI. He said that Apple believes in the transformative power and promise of artificial intelligence and is now investing in generative AI to catch up with competitors in this fast-growing field.
Previously, Apple once led the industry in AI with its Siri voice assistant. However, with the emergence of AI models, domestic mobile phone manufacturers have long been ahead of Apple in the field of AI. Taking OPPO as an example, it has introduced an AI large model on the Find X7 series, bringing users a series of practical AI functions such as AIGC elimination, AI large model call summary, and Xiaobu Super Q&A, leading the mobile phone into the era of AI mobile phones.
For example, the "AIGC elimination" function on the OPPO Find X7 series, users only need to select a picture in the album to edit, circle the general outline of the object they want to eliminate, and the phone will automatically identify the subject, and then quickly intelligently eliminate and fill in the image, restoring a neat and natural picture, which is quite practical.
At the same time, the OPPO Find X7 series is also equipped with the industry's first "AI large model call summary" function, which can extract and summarize the key information in the call, such as time and place, ID number, etc., and this information can also be used for related intelligent operations such as creating schedules, navigating addresses, etc., and the content of the call will also be written and summarized in real time and saved in the mobile phone note.
In contrast, Apple has almost no AI functions, and even the AI assistant Siri has performed mediocre in recent years, and is considered to have lagged behind the AI assistants of domestic mobile phone manufacturers, not to mention AI elimination and other functions. Some analysts pointed out that this is mainly because Apple relies too much on traditional machine learning methods, while domestic manufacturers have actively embraced AI large model technology.
It remains to be seen whether Apple can catch up with domestic mobile phone makers in the field of generative AI. But it can be seen from Cook's speech that Apple has realized the seriousness of the problem and is taking steps to catch up. In the future, the competition in the mobile phone market is bound to be more intense, but this is also a new challenge. Of course, for consumers, it is natural to expect more AI phones like the OPPO Find X7 series to appear, which will bring a richer AI function experience.