In the Chinese market, only Apple and Samsung are among overseas mobile phone brands that can stabilize their foothold. As the world's two largest mobile phone giants, Samsung and Apple have been competing fiercely in the field of high-end mobile phones. The Apple 15 Pro Max and Samsung S24 Ultra are the strongest lineups of the two companies at the moment, and the prices are comparable.
On a self-operated platform, the price of Apple 15 Pro Max fell to 7949 yuan, while the price of Samsung S24 Ultra was 7999 yuan. So, why would many people prefer the Apple 15 Pro Max over the Samsung S24 Ultra? This article will analyze this problem from multiple aspects.
First of all, Apple's popularity and trend influence in the Chinese market are higher. Although Samsung is the world's largest mobile phone manufacturer, Samsung has not been able to enter the top six in the Chinese market, while Apple has long occupied the top position. The Apple mobile phone is regarded as a trend symbol in China, and owning an Apple mobile phone is not only a reflection of the level of technology, but also a symbol of identity and taste. Many consumers choose Apple phones, not only because of their superior performance, but also because of the strong influence and popularity of the Apple brand in China.
Secondly, many consumers have a certain rejection of Android phones. Samsung mobile phones use the Android system, and the Android system has the impression of "the more you use it, the more stuck it is" in the minds of many users. Although Samsung has made a lot of efforts to optimize the Android system, this stereotype still influences consumer choice. On the contrary, Apple's iOS system is known for its smoothness and stability, with a more consistent user experience and excellent performance over long periods of use. This makes many consumers more inclined to Apple when choosing high-end mobile phones.
Third, the price of Android phones is depreciating relatively quickly. In the case of the Samsung S24 Ultra, there was a price reduction of 1,700 yuan just a few months after it was launched. The Apple 15 Pro Max has also had a price cut, but it was relatively small and kept the price for a longer period of time. This makes consumers more inclined to choose Apple mobile phones with more stable prices when buying high-end mobile phones, considering the problem of value preservation in the later stage. Apple mobile phones can still sell at a good price in the second-hand market, while Android mobile phones, especially Samsung mobile phones, depreciate faster and retain value relatively poorly.
Fourth, consumers will also consider the issue of value preservation after use when buying mobile phones. Apple mobile phones can still sell at a good price in the second-hand market, while Samsung mobile phones depreciate faster and retain value relatively poorly. This makes many consumers more inclined to buy Apple phones when choosing high-end mobile phones, because even after a year or two, Apple mobile phones will still sell at a good price, while Samsung mobile phones will depreciate even more.
However, the Samsung S24 Ultra also has its own unique advantages. For example, the Samsung S24 Ultra has a higher-resolution 2K screen with a more detailed display, especially when watching HD videos and gaming. In addition, the Samsung S24 Ultra uses a quad telephoto system, and the telephoto shooting ability far exceeds that of Apple mobile phones, and the Samsung S24 Ultra is undoubtedly a better choice for users who like photography.
summary
Based on the above factors, we can see that although the Samsung S24 Ultra has certain advantages in screen display and telephoto shooting, due to Apple's outstanding performance in brand awareness, system fluency, value retention, etc., many consumers prefer the Apple 15 Pro Max in the choice of high-end mobile phones. Apple's mobile phone not only performs well in hardware performance, but also has an advantage in brand value and user experience, making it the first choice of many consumers.
If it were you, which phone would you choose? Should you choose the Apple 15 Pro Max, which has a higher visibility, better user experience, and higher value retention, or the Samsung S24 Ultra, which has a higher resolution screen and more shooting capabilities? No matter which one you choose, I hope you can find the high-end phone that suits you best.