Exhibit|Sangon Pro
The 6.8-magnitude earthquake in Dingri County, Shigatse City, Tibet Autonomous Region, touched the hearts of all walks of life, and many well-known enterprises donated money and materials to help the disaster area.
According to incomplete statistics, at least 50 enterprises have donated to the disaster-stricken areas in Tibet, with a total value of more than 200 million yuan.
Every donation seems to spark a wave of discussion about businesses.
As is customary, Apple CEO Tim Cook announced on Weibo that he is "making donations" to support local relief and reconstruction efforts. In the past, he used to use "will donate". It is in the ongoing and future tenses, not the perfect tense, and the specific amount is not announced.
So every time Apple announces a donation, many people wonder whether it donated or how much.
Another topic around donations is Huawei, as the big brother of private enterprises, Huawei seems to have never "followed the trend" to announce donations.
Therefore, every time a donation poster from a number of domestic companies is swiped, someone always points to Huawei.
There is a heated debate about whether or not Huawei donates, and this happens almost every once in a while.
So now I'll tell you a piece of news, Apple and Huawei have indeed donated, maybe it's just that their corporate styles are different.
Apple doesn't say the amount of money each time it donates
But the amount can be found from charity
From the torrential rains in Henan in 2021 to the recent earthquake in Tibet, Apple has donated to natural disasters in China at least six times.
However, without exception, Apple has not released the details of the donation almost every time, such as the amount, charity, etc. And they all use "will donate" and "will donate".
However, some data can still be found from public information sources.
For example, Cook once revealed that Apple has a 10-year partnership with the China Rural Foundation to support rural development in Sichuan.
Sanyan found Apple's donation information from the China Rural Foundation.
From this we can see that Apple's latest donation took place on November 30, 2024. In terms of the purpose of donation, we found that Apple has donated to the Jishishan earthquake in Gansu (2024) and the flood disaster in northeast Beijing, Tianjin and Hebei (2023).
The total amount of donations for the two natural disasters was 11.38 million and 3.58 million respectively.
Among them, the Jishishan Earthquake - New Farmers Cooperative Chairman Training Program and the Jishishan Earthquake - Science Sailing Project can be learned about:
In response to the lack of rural entrepreneurial talents in the affected areas, the China Rural Development Foundation launched a training program for the chairman of new farmers' cooperatives to improve the management ability and market competitiveness of rural entrepreneurial leaders, and help revitalize rural talents and sustainable rural development.
In addition, in view of the lack of rural science education resources and students' insufficient scientific literacy ability in the disaster-stricken areas, the China Rural Development Foundation launched the Science Sailing Project.
From the above screenshot, Apple's donation amount ranges from hundreds of thousands to as much as 25 million.
However, there is no donation data for Apple's earthquake in Tibet.
As an international technology giant, Apple is still quite worthy of recognition in public welfare, doing things in a down-to-earth manner, and not announcing the donation amount reduces the comparison of the outside world, saving potential troubles.
As a representative of a domestic private enterprise, Huawei is more low-key in its charitable donations, so much so that it is often questioned.
Low-key Huawei
Donation information can only be seen in the financial report
Huawei's low-key lies in the fact that every time the donation poster is swiped, Huawei does not announce the donation news.
If Apple is down-to-earth and fragrant, Huawei is deeply meritorious.
Because of this, Huawei is questioned every time. In fact, Huawei donated it, but it was too low-key.
Huawei's own donation information released by Huawei itself is that it donated 30 million yuan to the account of Wuhan Charity Federation in 2020.
Another donation was announced by the charity.
In 2021, the Henan Charity Federation released information that Huawei donated 30 million yuan to support Henan's flood relief.
The author also checked several charities, but did not find more information about Huawei's donations.
It seems that since 2021, Huawei will no longer publish donation information, regardless of the channel.
However, in Huawei's annual performance report, there is detailed data on Huawei's total donations in a single year.
According to the financial report, Huawei's donation amount in 2022 was 187 million yuan, and this figure will rise to 275 million yuan in 2023.
At present, Huawei has not released its 2024 annual report, but judging from the past situation, the donation amount is estimated to be more than 100 million yuan.
In addition to donating money, Huawei also often invests engineers in the frontline of disaster areas to repair and repair networks.
During the 2021 Henan rainstorm, Huawei sent 187 engineers to the disaster area and 68 R&D experts to work remotely. Later, the number of engineers rose to more than 1,100, repairing the network 24/7.
To some extent, direct personnel assistance may be more effective than donating money, and it can be regarded as an act of dedication to the public good.
The corporate style is different
It should not be rhythmic
Every business that donates money to the disaster area should be respected, regardless of the reason.
It is also good for enterprises to publish donation information, which can bring about a demonstration effect and drive more forces to help the disaster area.
There is no need to compare how much has been donated. As soon as things are compared, they are slowly led astray, and it is too vulgar to measure love by the amount.
Enterprises should also do what they can, how much they are capable of making as much effort, don't think crookedly, and leave the rest to the outside world to comment.
Some people say that Hongxing Erke, which was about to "go bankrupt" back then, turned over by donations, which is indeed a special case, which cannot be imitated and is difficult to reproduce.
Of course, Hongxing Erke has set a good example and driven more enterprises to devote themselves to public welfare, which is a good thing.
Compared with the companies that publish donation information, Huawei and Apple have taken a different style.
They try to keep a low profile and don't want to chase too much attention.
And because of the low profile, there are a lot of doubts for no reason, and even moral kidnapping is used, which is obviously full of malice.
Charity donation is originally a matter of passing on love, don't let kindness change the taste.