At present, mobile phones have become a part of our lives. It could even be argued that smartphones have completely changed the way people use their phones today. More and more mobile phone companies are constantly innovating to meet the needs of more consumers.
Today, Xiaobian has sorted out the top 10 mobile phone brand popularity list for everyone, hoping to provide you with some help in buying mobile phones.
NO.1 Huawei
Country: China
Brand popularity: 396019
Regarding Huawei mobile phones, its quality and strength are basically recognized by all consumers. In particular, Yu Chengdong made it clear at the Huawei Mate 40 Pro conference last year that it can do 36 months without caton, and its hardware is equipped with the Kirin 9000 5nm 5G SoC, which is the top level in the industry like Apple's A14 chip, and can even control the power consumption better.
While developing its own hardware, Huawei has also created its own software system, the Hongmeng System, to learn from Apple's specially matched software and hardware optimization to further improve the life of mobile phones.
However, now Huawei has encountered difficulties because of the reasons we all know, resulting in a sharp decline in its mobile phone shipments, and it is also in recession in the high-end market, and other domestic mobile phone brands have not been able to quickly top, allowing Apple to win more market share, which is a pity.
Once upon a time, Huawei mobile phones have reached the highest peak in the history of domestic mobile phones, Huawei has long ranked first in the domestic mobile phone market since 2015, and since 2019, its market share in the domestic mobile phone market has approached 50%, becoming the second mobile phone company after Nokia to achieve more than 40% market share in the domestic market.
In the global market, Huawei mobile phone is the first domestic mobile phone brand to exceed 200 million units of shipments, the peak has reached 240 million units, the annual shipment volume surpassed Apple in the second place; as for the quarterly shipments, it once surpassed Samsung in Q2 2020 to win the first place in the world.
In the high-end mobile phone market, Huawei mobile phone is also the only domestic mobile phone brand to achieve more than 10% of the market share of mobile phone brands, in 2021 Huawei mobile phone in the high-end market share of rapid decline, but other domestic mobile phone brands have not been able to surpass Huawei, the future does not know whether other domestic mobile phone brands can seize more than 10% of the market share in the high-end mobile phone market.
NO.2 Apple
Country: United States
Brand popularity: 335098
In 2021, Apple's share of the high-end smartphone market reached 60% for the first time since 2017, and in the near future, Apple is most likely to take down the high-end smartphone users that originally belonged to Huawei, continuing to grow. At the same time, Apple has also become the first high-end mobile phone share list in every region of the world in 2021.
In China's high-end mobile phone market, in 2021, Apple took 63.5% of the market share, up 8.1% year-on-year, while the Android camp accounted for 36.5%. Apple in the Chinese market can achieve such results, iPhone 13 series has made a huge contribution, in the month of listing, it led to Apple sales increased by 32.5% month-on-month, an increase of 43.6%; on the other hand, this is also related to the entire high-end market environment, after Huawei gradually "withdrew" from the high-end market, once the iPhone adopted the price reduction strategy, the advantages of domestic mobile phone manufacturers immediately disappeared.
Apple mobile phone due to the high market share, sales are very large, so the demand for mobile phone accessories is also very large, while apple mobile phone many accessories can be used with iPad, which increases the demand for mobile phone accessories, it is precisely because the demand for Apple mobile phone accessories is very large, so when negotiating prices with suppliers, the price can be lowered, so you can get greater mobile phone profits.
NO.3 Xiaomi
Country: China
Brand popularity: 303403
Founded in China in 2010, Xiaomi's products involve mobile phones, home appliances, smart terminals and so on. "Let everyone enjoy the fun of technology" is Xiaomi's vision. Xiaomi has applied the Internet development model to develop products, using geek spirit to make products, using the Internet model to kill the intermediate links, and is committed to allowing everyone in the world to enjoy high-quality technology products from China.
Although xiaomi mobile phones have also been trying to get rid of the "low-end" label in recent years, "cost-effective" is still deeply rooted in the hearts of the majority of users, many people will have this psychology, that is, they think that xiaomi mobile phones are not very high-end, so even if the xiaomi 12 series is already a high-end model, but the sales are still not optimistic, xiaomi 12 series has performed very ordinary since its listing, but the cost-effective sub-brand redmi mobile phone has performed well. Xiaomi's sales growth is driven by the Mi11 series, which ranks in the top five in the high-end market in all regions where it is available.
NO.4 Lenovo
Country: China
Brand popularity: 253400
From "LePhone" to "VIBE", and then from "Le Lemon" to "ZUK". In less than a decade, Lenovo Mobile has created four sub-brands with strength, and "by strength" these four sub-brands have disappeared in the market. The former Lenovo mobile phone backed by the group, still with "strength" fell down the position of the first echelon of domestic mobile phones.
Although the mobile phone business is still considered to be an indispensable and important part of Lenovo, at the moment of fierce competition, low threshold, difficult volume, and pseudo demand, it is difficult to save Lenovo's Chinese mobile phone business.
In 2002, Lenovo Group officially entered the mobile phone market. In that era of feature phones, Lenovo mobile phones quickly won a certain market share. And in the fourth quarter of 2007, it achieved a market share of 39.3%. However, this year the iPhone was born, and domestic mobile phones ushered in a dark moment.
Faced with the trend of increasingly serious losses, Lenovo couldn't help but sell the mobile phone business for $100 million in the spring of the following year. The drama is that two years later, Lenovo bought back the mobile phone business that was sold at 2 times the price.
This operation not only made Lenovo mobile phone waste twice the funds, but also made Lenovo mobile phone miss the dividend of the top sponsor of the 2008 Beijing Olympic Games.
Miss the golden time of development, until 2019, the mobile phone industry pattern has been preliminarily determined, product homogenization is becoming more and more serious, has been reduced to the second and third-tier brands of Lenovo mobile phones, had to find a more segmented mobile phone market intensive cultivation, avoid the war of other brands.
But the brilliant Lenovo has never thought of giving up the domestic mobile phone market, after falling from the altar, the savior e-sports mobile phone may be the trump card that Lenovo wants to continue to stay in the market game. However, this card wants to make Lenovo mobile phone out of the darkest moment, it is really difficult.
NO.5 OPPO
Country: China
Brand popularity: 140548
OPPO, founded in 2004 by Mr. Chen Mingyong and others, is a leading global manufacturer of intelligent terminals and mobile Internet service providers with operations in more than 50 countries and regions. Through more than 400,000 sales outlets and 2,500 service centers, we share the beauty of technology with users around the world.
OPPO has six research institutes and four R&D centers around the world, with more than 40,000 employees. In April 2021, OPPO had more than 61,000 patent applications worldwide and more than 26,000 grants worldwide.
It is worth noting that OPPO's sales in January this year increased by 26% year-on-year and 33% month-on-month. According to Counterpoint' data, its market share in the fourth quarter of 2020 was only 16%, ranking behind vivo.
According to the analysis report, such a market situation is mainly due to OPPO's successful repositioning of its product line in 2020. Among them, the repositioning of the Reno series and the launch of the Reno5 series of mobile phones have helped OPPO occupy more shares in the high-end market.
At the same time, the strong momentum of OPPO's mid-range product series A also strengthens OPPO's product portfolio and meets the market demand for 5G with a wide price range.
In fact, OPPO's sales growth has been affected to some extent by the contraction of Huawei's share, and the same situation has also emerged in the development of Xiaomi and vivo.
NO.6 Glory
Country: China
Brand popularity: 119183
Success is also Huawei, defeat is also Huawei. While Huawei mobile phones promote the development of Glory, they also indirectly constrain the development of Glory. When Honor mobile phones appeared as Huawei's sub-brands at that time, just like the relationship between Xiaomi and Redmi today, Huawei specialized in high-end flagships, and Honor harvested some consumers who were discouraged by Huawei's high-end flagships due to price with lower prices.
Nowadays, after honor became independent from Huawei, everyone's impression is still stuck in the past, including the fact that glory is still a strong Huawei style in terms of appearance and UI design, but there is no Kirin chip and Hongmeng system, resulting in many users being reluctant to pay.
When Glory just left Huawei, it may be to clean up the inventory and open the way for future development, thus selling a lot of "high-priced and low-matching" smart phones, coupled with the absence of Huawei's blessing, sales have declined all the way, and brand influence has also declined a lot, but objectively speaking, Glory is also using its own different ways to change and work hard, and finally ushered in a strong return to the brand.
NO.7 realme
Country: China
Brand popularity: 108457
Realme is a well-known brand of game mobile phones, founded in 2018, is a technology tide brand specially created for young people, providing high-quality mobile phones that combine cross-level performance and trend design for young people around the world, realme always starts from user needs to create better products. At present, realme has covered 61 global markets such as China, India, Russia, Southeast Asia, Europe, Oceania, the Middle East and Africa.
Recently, the mobile phone Zhenmei GT2 Pro under the technology brand realm has passed the standard testing and compliance audit of the new version of TCO 9.0 in the TCO laboratory in Nemko Shenzhen, and obtained the TCO 9.0 certificate issued by the Swedish TCO department, and realme has also become the world's first smartphone brand to obtain TCO 9.0 specification certification.
Realme's ability to obtain TCO certification is inseparable from its brand strength. As the world's fastest growing smartphone brand, it achieved a sales miracle of 100 million units worldwide in only 37 months, becoming the world's sixth largest smartphone brand. In the European market, realme reached an annual growth rate of 548% in 2021, becoming the top five smartphone brands in Europe.
NO.8 Samsung
Country: South Korea
Brand popularity: 108264
Samsung mobile phone since the factory moved to Vietnam, the work is not very powerful, in the second quarter of 2020 was also surpassed by Huawei, if Huawei does not have an accident, Samsung's top position has long been robbed.
China is the world's largest mobile phone market, Samsung's market share is only 2%, almost kicked out completely, it can be seen that China's mobile phone industry chain is strong, not mixed inside, there will be great risks.
Samsung's sales in the high-end smartphone segment increased by 6% year-on-year in 2021, but the overall share declined. The S21 outperformed the COVID-19-hit S20. Especially in South Korea, North America and Western Europe, the Galaxy Z Fold and Flip series launched in the second half of 2021 also performed well. However, the lack of updates to the new Note and FE series in 2021 also offset the gains the company as a whole gained in this regard. Similarly, the shortage of spare parts has also affected the supply of mobile phones.
NO.9 live
Country: China
Brand popularity: 95238
In the past many years, domestic mobile phones have developed wildly with low-end products and channels and cost-effective and marketing advantages, in exchange for very beautiful performance, Vivo is a typical example.
But this "machine sea tactic" that relies heavily on marketing is not invincible. On the one hand, the profits of low-end smart phones are extremely low, and they also have to go through layers of distribution; on the other hand, the cost of domestic mobile phone endorsement and release remains high, which further compresses the profit margin.
Therefore, with the gradual maturity of the smart phone industry, major manufacturers have begun to change their strategies, reduce the release of models, and abandon this "labor and money" tactics of machine sea.
And what about vivo at this time? According to last year's situation, it is not difficult to find that Vivo is still adhering to this ancient tactic.
According to public information, in 2021, Xiaomi, Redmi and Black Shark released a total of 25 mobile phones, OPPO released 21, Huawei and Honor released 12 and 23 respectively, and Vivo has 36 listed models, not including its iQOO 13 models, which is a huge momentum.
Although this ancient tactic has allowed vivo to sit on the throne of the 2021 domestic mobile phone sales champion with sales of 71.5 million units, behind the impact on sales is vivo's sacrifice of profits.
According to the 2021 smartphone revenue data, the top 5 smartphone revenues in 2021 totaled $448 billion, among domestic mobile phones, Xiaomi increased by 49%, OPPO increased by 47%, and vivo ranked at the bottom with a growth rate of 43%.
It is worth mentioning that the first place in the price increase of mobile phones in 2021 is vivo, which is lower than the growth rate of peers or based on frequent price increases.
Insisting on "backstroke" in the sea of machines, for now, vivo's conservative choice is really unwise.
Moreover, whether it is chip technology such as processors, or core technologies and components such as lenses, cameras, and screen displays, vivo relies heavily on external supply, and its lack of original technology and research and development capabilities not only hinders the development of the brand, but also profoundly affects the entire ecological layout of vivo.
NO.10 Sony
Country: Japan
Brand popularity: 56476
Although in the domestic mobile phone market, few people will pay attention to Sony's mobile phone brand, but there is no doubt that in terms of quality, Sony mobile phones are actually not much different from Samsung, and they belong to strong foreign mobile phone brands.
However, because Sony has never done low-end machines, low-end users basically can't afford to buy Sony's high-end machines, so Sony is completely inferior to Samsung in terms of sales.
Users who know Sony flagship know that the strong professionalism they have is incomparable to brands such as Samsung, and it can even be said that Sony flagship has no opponent in image, screen, and sound quality, so the flagship of this brand is expensive, and the expensive naturally has support.
In other aspects, Sony Xperia PRO-I has a Snapdragon 888 processor, Dolby Atmos, 3.5mm audio interface, super game experience, 4500mAh large battery, etc., in short, the selling price of more than 10,000 must have a super high configuration and use experience, understand the natural understanding.