Today, Huawei, Xiaomi, OPPO, and vivo are the four major brands of domestic mobile phones that everyone is most familiar with, but looking back on the past, they are not the leaders in the mobile phone circle at the beginning, but also gradually become stronger in round after round of fierce competition. And the four mobile phone brands that were once very popular have now "closed down", including those you have used initially, or you must have heard of.
The first one: Gionee
Gionee's peak period was about ten years ago, when smart phones had not yet fully risen, Gionee's promotional slogan "Gold quality, li tianxia" Many old users should remember that its market share ranked 11th in the world. However, with the transformation of smartphones, Gionee was soon squeezed out of the market by competition. Nowadays, this brand has not completely disappeared, it still has a new machine Gionee GT2 online, but it is only equipped with MediaTek MTK6711 processor, only supports 4G, the strength is indeed far worse.
Second: LeEco
LeTV is a brand that everyone should be familiar with its TV products, which was created by Jia Yueting in 2004. In fact, in 2015, LeTV began to involve and launch smart phones after having certain achievements in the TV business, and also wanted to create its own "platform + content + terminal + application" ecosystem through mobile phones. However, after almost only three generations of LeTV mobile phones, LeTV because of the break in the capital chain, not to mention mobile phones, even television and other businesses have collapsed in an instant.
The third: Meitu
Meitu mobile phone, everyone should remember the 2015 Huang Xiaoming and Angelababy century wedding, which includes a customized Meitu mobile phone in the luxury souvenir. It focuses on beautiful looks and beauty selfies, looks like it is built for female users, and has attracted many star users. Perhaps because of the limited audience, Meitu's smartphone business has suffered serious losses, and in 2018, it signed a strategic cooperation agreement with Xiaomi to license the brand and imaging technology of Meitu's mobile phones to Xiaomi, and completely closed the business in 2019.
Fourth paragraph: Coolpad
Founded in 1993, Coolpad was once one of the four giants of "China Cool Union" and a leading brand of domestic mobile phones. Because the Coolpad mobile phone materials are solid and the quality is well controlled, sales once pressured Apple and Samsung. But unfortunately, after "selling" to LeTV, Coolpad also suffered from a capital chain crisis and disappeared in the domestic market for five years. Although it is still making mobile phones, it is not as good as before, and the sales of single products are less than one-tenth of that of mainstream brands such as vivo.
In this mobile phone market where there are new machine iterations almost every month, how fierce the competition is is for all to see, Huawei has advanced technology to lead the 5G trend, and its market share has fallen rapidly after being restricted. It is certainly not easy for these former popular brands to turn over now, and I don't know who will be the next mobile phone brand to close?