30 years of mobile phones In Hedong and Hexi: the king silently exited the rookie successfully counterattacked

Nowadays, the mobile phone products on the market can be said to be various, not only the styles are so many that you can see the eye, but also the functions are very complete. But did you know that the products on the mobile phone market thirty years ago were very different from today's, and today's young people may be relatively unfamiliar with the mainstream brands of that time.

Not long ago, some media released a video about the 30-year evolution of the global mobile phone market share, from December 1992 to December 2021. From this, we can see the rise and fall of various mobile phone manufacturers, and how the mobile phone industry has changed in the past 30 years. Do you remember what brand of the first phone you ever used?

The king of the last century "Motorola"

When it comes to Motorola, the post-80s and post-90s should be no strangers, but the post-00s and other young groups are rarely known, and it can be said to be a pioneer in the mobile phone industry.

According to public information, Motorola was officially established in 1928, and its development history has been close to a hundred years. In 1983, Motorola introduced the world's first commercial phone, the DynaTAC 8000X, which can make calls up to 30 minutes. In the following years, Motorola continued to introduce more devices, quickly occupying the mobile phone market. In 1987, Motorola officially entered the Chinese market, and the "big brother" mobile phone began to sweep all over China, becoming a memorable memory of a generation.

But by the mid-1990s, Motorola's dominance in the mobile phone market was waning. In September 1995, the company's market share fell to 32.1 percent.

It is worth mentioning that in 2014, Lenovo Group acquired Motorola's mobile phone business. We have seen that in recent years, Motorola has once again been active in the mobile phone market, launched a number of cost-effective products, won the love of many consumers, and the overall sales have also been improved, and its global mobile phone sales exceeded 50 million units in 2021.

Nokia anti-overtake

In the early days of the mobile phone market, Motorola was not a monopoly. The Finnish multinational Nokia is a strong competitor to Motorola in the market. However, Nokia, which was originally a wood pulp and paper factory, came into contact with radio by chance before it began to venture into the field. It is understood that the company acquired mobira, an early mobile network pioneer.

In 1990, the number of mobile phone users increased dramatically, and Nokia clearly formulated a strategy to develop into a dynamic telecommunications company. In January 1999, Nokia accounted for 21.4% of the global market share, surpassing Motorola to become the leading mobile phone manufacturer. It is worth mentioning that while focusing on telecommunications, Nokia is also committed to global communication technology, and the first global communication dialogue was carried out with Nokia telephones in 1991 through the Nokia Radiolinja network in Finland.

Since then, for a long time, Nokia has been sitting on the throne of the first mobile phone market share. With a full signal, strong endurance and a solid and durable shell, Nokia was also a "mobile phone brother" in the Chinese market, and the joke of using Nokia mobile phones to open walnuts was also widely circulated. But this situation did not last forever, and by 2007, Apple entered the market, the mobile phone industry was reshuffled again, and Nokia has since become a symbol of the times.

Apple appears

With the launch of the iPhone in 2007, the mobile phone market has seen new vitality. The advent of the iPhone has completely ignited people's enthusiasm for smartphones and opened a new stage in the development of smartphones.

In 2007, Steve Jobs unveiled an innovative mobile phone product at the Macworld Expo: the iPhone. For the original iPhone, Jobs introduced it at the time: "It is a revolutionary mobile phone, a breakthrough Internet communication device, and a touch-enabled large-screen iPod." Subsequently, iPhone 3G and iPhone 3GS also came out. Less than two years after the release of the original iPhone, Apple has captured 17.4% of the mobile phone market. In contrast, Motorola's market share shrank to 4.9%.

Fast forward to June 2010, Apple's revolutionary iPhone 4 was released. This is one of the most important iPhones in the history of Apple's mobile phones, and its shadow can be seen in the body of subsequent generations of products, which is also the first iPhone to be officially unveiled in the mainland.

Since then, the new iPhone has continued to occupy the market and become the preferred choice for many people to buy mobile phones. By the end of 2021, Apple holds about 27.3% of the global mobile market. Canalys' smartphone market share for the first quarter of 2022 shows that Apple shipped 56.5 million units in the first quarter of this year, with a market share of 18%, an increase of 8% year-on-year, and still ranked among the best in the market.

The rise of domestic brands

In addition to Apple, there are also many companies that have gained a foothold in the global mobile phone market. Among them, domestic brands have become "rising stars" and have been promoted to a strong force in the market. In recent years, in the field of smartphones, there are many brands in the mainland that are becoming more and more famous. The consumer market of domestic brands is constantly expanding, the audience is not only The Chinese, the products are also constantly going abroad, gaining the love of foreign consumers and obtaining a very broad consumer market.

As of December 2021, Xiaomi's share of the global mobile phone market is 10.9%, and Huawei's market share is 8.5%. In addition, BRANDS SUCH AS OPPO AND VIVO HAVE ALSO LAID A FOOTHOLD IN THE MARKET. Canalys data shows that OPPO shipped 29 million units in the first quarter of 2022, with a market share of 9%; vivo shipped 25.1 million units in the first quarter, with a market share of 8%. It can be seen that domestic mobile phone brands are rising collectively.

With the help of low-cost, high-efficiency and large-scale manufacturing chain, domestic mobile phone brands have grown rapidly. Compared with Apple, Samsung and other products, the price of domestic mobile phones is relatively low and cost-effective. In addition, technological innovation has also accelerated the rise of domestic brands. It is not difficult to find that today's domestic brands continue to increase investment in research and development, improving the user experience in many aspects such as taking photos, fast charging, and video. The use experience of the product is good, and it is natural for consumers to buy.

However, domestic brands need to make efforts in many aspects if they want to expand their advantages. First of all, domestic mobile phone manufacturers need to improve chip technology and reduce dependence on foreign imported chips. Secondly, manufacturers should also improve the level of industrialization, attach importance to technological innovation, and launch products that keep pace with the times. In addition, in addition to firmly grasping the low-end market, manufacturers should also pay attention to the high-end of products. In the increasingly involuted mobile phone market, companies need to break through the high-end market through continuous technological innovation.

Write at the end

Throughout the 30 years of mobile phone development, from 2G to 5G, from buttons to touch screens, the market has undergone earth-shaking changes. However, the change will not stop or slow down, with the rapid development of information technology, the iterative update of the mobile phone market will become faster, and who is the winner in this field in the future, let us wait and see.