When the mobile phone was first a button machine, Nokia and Motorola were the mainstay, both of which were foreign brands, at that time, it could be said that it was two dominant, good scenery, and the later exit was also with the emergence of smart phones, such as Nokia, which was slowly eliminated.
Although the functional machine at this time was eliminated under the emergence of smart phones, the domestic market did not continue to be occupied by foreign capital, in addition to the efforts made by domestic mobile phone brands themselves, the own thinking of foreign brands is also a big reason.
In 2006, MediaTek launched a systematic chip solution, when the cottage machine industry rose rapidly as the most difficult chip problem for manufacturing mobile phones was solved. As long as there is money and no core technology is needed, three people make a mobile phone and become a reality.
With the help of the "technology to change the shell as the basis" of mobile phone research and development essence, Waveguide, TCL, Xiamen, Konka, Dongxin and Kejian and many other manufacturers, outside the Nokia market, have opened up a prosperous small era of "cottage machine".
The domestic mobile phone market before 2009 belonged to the era of feature phones, when although Android had been born, but based on the bugs and poor application of the new system, the mobile phone side is still respected by Symbian.
In 2009, with the improvement of the Android system and the development of application experience, China's mobile phone market ushered in a reshuffle wave. In the process of this transformation from functional machines to smart machines, foreign brands still believe in the previous "inertial thinking", and the "pain" of technology "changing dynasties" is only temporary, as long as they also master the "core technology", the market will still return to their hands.
Prior to this, foreign brands such as HP printers, Canon Nikon cameras, and IBM computers have made very successful examples in different industries.
But "inertial thinking" eventually lost to the trend, foreign mobile phone brands pay too much attention to the basic functions of mobile phones, only thinking about how to achieve high-quality call effects, how to make mobile phones more leather and durable.
I did not realize that after the jump in communication technology from 2G to 3G, the market needs mobile phones that are not designed for phone calls, but mobile phones that can integrate with the Internet and design for the Internet.
When these foreign brands react, it is too late, the market is gradually occupied by the rising smartphone brands in China, and the era of feature phones has come to an end.