Mobile Phone China noted that IDC recently released some data on the African mobile phone market. Although Africa is quite far away from us, it is common for Chinese mobile phone manufacturers there.
Affected by the epidemic and global supply shortages, the African mobile phone market as a whole showed a downward trend in the fourth quarter of 2021, with total sales falling by 11.3% compared with the fourth quarter of the previous year to 48.6 million units. Among them, 27.1 million feature phones, down 14.3%, while smartphones were 21.5 million, down 7.1%. It can be noted that in Africa, both the feature phone market and the smartphone market have shown a very obvious decline, and only the South African market has grown slightly.
Transsion phones
Specific to the brand, in the smartphone market, the domestic manufacturer Transsion occupies a considerable advantage. IDC data shows that it already occupies 47.9% of the smartphone market in Africa, compared with the 19.6% market share of second place Samsung. Xiaomi, another domestic mobile phone manufacturer, occupies the third place with a share of 7.1%. In terms of functional machines, the advantages of TRANSSION mobile phones are more obvious, accounting for a total of 78%. The second is Nokia, which has 8.6% of the market share.
Data on the Mobile Phone Market in Africa
Looking at the market performance of mobile phones in different price ranges, in Africa, entry-level mobile phones below $200 are still the mainstream of the market. Of the 48.6 million mobile phones sold in africa in the fourth quarter of 2021, 81.1% of products under $200, or about 39 million units. But as transsion, Samsung and Xiaomi continue to launch mid-range phones, mobile phone sales in the Range of $200 to $400 in the African market in 2022 have increased compared with the previous year, reaching 14%.