According to the latest report by market research agency Canalys, the global smartphone market fell by 12% year-on-year in the first quarter of 2023, the fifth consecutive quarter of decline. Although the main headwinds have improved slightly, the market has not yet begun to recover.
Canalys pointed out that Samsung was the only one of the top manufacturers to achieve sequential growth, struggling to return to the first place with a market share of 22%. At the same time, Apple fell back to second place with a 21% market share, driven by solid demand for the iPhone 14 Pro series, and the gap between it and Samsung narrowed in the first quarter. Xiaomi maintains the third position with an 11% market share, but inventory adjustments are still ongoing. OPPO and vivo account for 10% and 8% of the world, respectively.
Source: Canalys
Canalys expects inventories across the smartphone industry, both on the channel side and on the vendor side, to reach relatively healthy levels by the end of the second quarter.
Canalys also pointed out that after this round of fluctuations, manufacturers have focused more on technological innovation and improving production and channel efficiency, and switched from a scale-share-oriented growth model to a high-quality development track. The rapid popularization of 5G and folding screen products have also injected new vitality into the industry. (Proofreader/Han Xiurong)