Africa's hottest app turned out to be made by this domestic company

Do you have a feeling that in the past two years, domestic mobile phone manufacturers have obviously rolled up their heads.

At first, the hardware volume was developed into a technical volume, such as 100-watt fast charging, powerful images and large area heat dissipation.

Up to now, the frequency of even new machines has to be rolled, and the two-month conference of the blue-green factory is obvious to everyone.

To Xiao Lei said ah, this is also no way to do things, after all, there are many domestic brands, the competition is too fierce.

But looking around, there is a domestic mobile phone brand, but in the past few years of the inner volume war alone.

It is not that this brand has some epoch-making new technology, but the main battlefield of people, on the african continent on the other side of the sea.

Smart friends should have guessed, yes, Xiao Lei is talking about the voice known as the "king of African mobile phones".

We use data to speak, last year TRANSSION had a market share of more than 40% in the African smartphone market, ranking first.

It is said that there are some sighs, the same is the mobile phone shipping giant, but whenever we talk about the circle, always play without sound.

However, Xiao Lei wants to say that the mobile phone shipments are not finished, and Transsion has already opened up a new track.

It is estimated that the small partners can not think of it, right? At the software and ecological level, transsion is also a good job.

Oh, today Xiao Lei will take a look at everyone, mobile phone sales cattle X transmission, software can bring us what surprises ~ ~

Xiao Lei first reminded everyone that Transsion is a software made by relying on his own mobile phone customization system, but it is not made out of thin air.

Transsion has three mobile phone brands, namely ityl (entry), TECNO (mid-to-high-end) and Infinitix (high-end).

In order to distinguish the use experience, TRANSSION deeply customized TRANSSIC OS based on the Android system, corresponding to etelOS, HiOS and XOS respectively.

So, on the basis of having mobile phone hardware and system ecology, it is much easier to start a software than starting from scratch.

Image source: Network

The first software to talk about today, Xiao Lei felt, must first take the "excellent student" Boomplay as an example.

As a music software pre-installed for TRANSSION OS, boomplay's popularity, everyone should not underestimate it.

Boomplay was born in 2015, and it has been almost 7 years since this year, and now has 65 million users.

With 2 billion monthly singles played, it's no exaggeration to say it's the largest music streaming platform in Africa.

In addition to the large amount of pre-installed mobile phones that can achieve today's achievements, Boomplay also has its own unique skills.

For example, Transsion chose to cooperate with NetEase early and learned from NetEase Cloud Music's rich experience in streaming media.

I have to say that the marketing of NetEase Cloud Music does have two brushes, but the copyright is really a hard wound.

Boostplay made up for the shortcomings, and reached a copyright cooperation with the world's three major record companies, with a library size of up to 15 million songs.

Like many Internet product ideas, Boomplay also uses a grounded localization operation strategy.

First of all, half of the boomplay team is native to Africa, and the difficulty of communication to conduct business has been greatly reduced.

Boomplay is also very careful in content, casually open one, many of the main pages are dominated by African local musicians.

And because African artists are not as concentrated as artists in other regions, most of them are more independent and scattered.

In order to attract them to settle in, Boomplay also provides promotional services, such as giving content resources, increasing exposure and so on.

In this way, not only African artists are willing to settle in, but the music on Boomplay is also in line with the tastes of users.

The positive feedback is like a snowball rolling bigger and bigger, Boomplay wants to be hot, and Xiao Lei feels that it is difficult.

After talking about the "African version of NetEase Cloud", let's take a look at the "African version of today's headlines" of Transsion - Scooper.

How hot is Scooper? Speaking on the data, by the end of last year, the number of monthly active users of Scooper exceeded 27 million.

Scooper is similar to today's headlines in China, all of which are news aggregation software, and the experience is much more grounded.

It has to be said that Scooper's development strategy is quite clever, and it takes a "point-to-face" development and growth route.

It was launched from the West African country of Nigeria to Kenya and Egypt, in English and Arabic.

By the end of last year, Scooper was already in operation in 9 countries, and the number of users naturally rose.

In addition to the development of stability, as a news aggregation software, Scooper's investment in content production is also quite large.

Oh, Scooper is engaged in a "professional team + copyright cooperation" model.

Scooper first built a professional content team to produce high-quality content, which is the foundation of the platform.

In order to integrate into the local media, Scooper also cooperates with African head media licensing, and there are currently more than 200 professional media agencies that have reached cooperation.

In the process of deep localization, Scooper encourages African creators to create on the platform, and there will be incentives accordingly.

And well, because the computer penetration rate of The African brother is not high, plus there are problems of power and network instability.

Scooper also thoughtfully launched the "Postnow" editing tool, which can be created on mobile phones.

It can be said that in order to vigorously promote Scooper, Transsion is to consider all the places that can be thought of.

In addition to the above two top-notch students, there is also the "African version of TikTok" Vskit, which is super hot in the sub-Saharan region.

As well as a traffic entrance for The Internet giant, known as the "African version of UC Browser" Phoenix.

You can't imagine that, right? Huami OV mobile phones have pre-installed software, transsion is to make them into the TOP big brother on the African continent.

In fact, Xiao Lei thought about it, and the reason why The sound is so desperate is indeed its legitimate reason.

Don't look at the market share of TRANSSION mobile phones in Africa is very good X, but in fact, the growth rate of share and revenue have slowed down year by year.

In addition, in recent years, OPPO, millet and other spoilers have also targeted this fragrant big cake in the African market.

Although the hegemony of transsion's mobile phone will not be toppled for the time being, who can say correctly about the future?

Transsion Holdings Regional Revenue Change Table (100 million yuan) Source: Wind

And the key point is that the technical content of transsion mobile phones is not high.

Today's achievements depend on the good timing of the market entry, accurate market positioning and differentiated play.

Once other domestic brands come up with more technical and cost-effective mobile phones, it is another problem that transsion mobile phones cannot be beaten.

So, the wave of transsion is still very far-sighted, using its own mobile phone as the entrance to Internet traffic, creating a full-range application ecology, and firmly binding users.

At present, these software have achieved good results in their respective fields.

As for what the future holds, let's wait and see!