Jiwei Network news, on the evening of February 24, Transsion Holdings issued a performance express, in 2021, the company achieved operating income of 49.254 billion yuan, an increase of 30.33% year-on-year; net profit attributable to the owners of the parent company of 3.92 billion yuan, an increase of 46.08%; net profit attributable to the owners of the parent company after deducting non-recurring gains and losses of 3.18 billion yuan, an increase of 33.31%; basic earnings per share of 4.90 yuan, an increase of 45.83% year-on-year.
For the reasons for the change in performance, Transsion Holdings said that the main reason is that in 2021, the company continued to innovate in science and technology, increase investment in research and development, and enhance the terminal experience and product competitiveness of mobile phone users. At the same time, the company continued to increase the development of markets outside Africa and brand promotion efforts, on the basis of the continued growth of the African market, sales revenue outside Africa increased year-on-year.
It is reported that TRANSSION has been working in Africa for many years and has built a multi-dimensional competitive barrier in the African market. While the company achieved a high market share in the African region, it also had a relatively high gross profit margin level. Outside of Africa, companies will balance market share and profit in order to open up markets faster, and generally the gross profit margin level is lower than that in Africa.
Since 2019, transsion holding home appliance business has opened a multi-brand, multi-model development path, and carried out multi-brand differentiated positioning and operation. Syinix is a specialized home appliance brand, positioned as a mid-to-high-end, mobile phone brands ital and Infinix have also launched home appliance-related business categories. The African region is still in the development stage of low penetration of home appliances, and the future market space is large. Transsion has been deeply involved in Africa for many years, and the local staff team, user insight ability, after-sales service system and sales channels can all provide assistance for the development of the home appliance business.
In terms of mobile Internet business, the increase in sales of transsion holding smartphones has brought continuous and stable traffic to the company, which is the guarantee for the company's development of mobile Internet business. The company's mobile phone brands are equipped with intelligent terminal operating systems (OS) based on the secondary development of the Android system platform and deep customization, including HiOS, itelOS and XOS (hereinafter collectively referred to as "TRANSSION OS"). Around transsion OS, the company has developed app stores, advertising distribution platforms, and tool applications such as mobile phone butlers. In addition, the company and a number of leading domestic Internet companies such as NetEase have carried out strategic cooperation in multiple application fields, and actively developed and incubated mobile Internet products.
In view of the market demand of African consumers, TRANSSION Holdings has made research and development results that are in line with the local market, and has developed personalized application technologies such as dark skin camera technology, night photo capture technology and dark face recognition unlock function; in view of the frequent power outages in local areas of African countries, large temperature difference between morning and evening, and the sweat on the hands of users, the company has also targeted the development of low-cost high-voltage fast charging technology, ultra-long standby, current control technology for ambient temperature detection and anti-sweat LIQUID USB port; for the entertainment mode of African consumers, It has developed bass design and horn design suitable for African music, radio function design suitable for Africans, and developed mobile Internet applications that meet the preferences of African users in the fields of music, short video, and content aggregation. (Proofreading/Arden)