Jiwei Network News (Wen/Lin Xueying) On April 27, Transsion Holdings released the first quarter report of 2022, saying that the company achieved revenue of 11.055 billion yuan in Q1, down 1.75% year-on-year. Net profit attributable to shareholders of listed companies was RMB796 million, down 0.7% year-on-year. Net profit attributable to shareholders of listed companies, net of non-recurring gains and losses, was RMB711 million, down 7.62% year-on-year.
According to reports, Transsion Holdings intends to create a diversified strategic layout, of which the mobile phone business covers three major brands. TECNO is a mid-to-high-end brand under TRANSSION, positioned in the middle class consumer group of emerging markets, leading camera technology and excellent user experience. As a mass brand, ITEL provides high-quality, high-priced and durable products for basic consumers. Aiming at young people who pursue fashion technology, Infinix provides a fashionable and intelligent product experience, emphasizing the combination of online and offline.
On the basis of the three major mobile phone brands, there are also digital accessories brand Oraimo, after-sales service brand Carlcare and household appliance brand Syinix. In addition, several mobile phone brands of TRANSSION have also entered the field of accessories and home appliances, digital accessories and household appliances have opened a multi-brand development strategy, and the market demand has gradually increased; after-sales service brand Carlcare has built more than 2,000 service outlets (including third-party cooperation outlets) around the world to enhance product stickiness with end users.
In terms of mobile Internet business, the increase in sales of transsion holding smartphones has brought continuous and stable traffic to the company, which is the guarantee for the company's development of mobile Internet business. The company's mobile phones are equipped with a mobile phone intelligent terminal operating system (TRANSSION OS) based on the secondary development of the Android system platform and deep customization, and have developed tool applications such as application stores, advertising distribution platforms, big data service platforms and mobile phone butlers around transsion OS. The mobile Internet platform based on user traffic and data resources is the core foundation for the company to develop mobile Internet products.
(Proofreading/Andy)