TRANSSION Holdings and HERE enhance the precision location service experience for smartphone users in emerging markets

January 25, 2022 – HERE Technologies, a leading location data and technology platform, announced that TRANSSION Holdings, a leading provider of smart terminal products and mobile Connectivity services in emerging markets, has chosen HERE Network Positioning to improve the accuracy of location services for its smartphones to better serve consumers in emerging markets including Kenya, Nigeria, Ghana, Bangladesh, India, Pakistan, Indonesia and Thailand.

According to the GSMA's The Mobile Economy 2021 report, global mobile Internet users are expected to reach 5 billion in 2025, an increase of 25% over 2020 and 60% of the world's total population. Most of the growth is expected to come from emerging digital markets in Asia Pacific, Sub-Saharan Africa, the Middle East, North Africa, and Latin America.

By deploying HERE Network Positioning, TRANSSION will be able to recognize the precise positioning of its smart devices in indoor and outdoor environments. Especially in cases where global positioning system (GPS) signals are not available, such as when the device is indoors or the GPS signal is blocked by an object, its smartphone users can locate the device, people and objects more quickly, accurately and more freely.

Wang Haibin, Assistant President of Transsion Holdings, said: "As a technology company focused on serving emerging markets around the world, we have long been committed to supporting the development of local communities. HERE also offers excellent solutions and reliable products in emerging markets such as Africa and India that lack advanced infrastructure, which is why we chose to work with them. ”

One of the major application scenarios of HERE Network Positioning is to assist ride-hailing or ride-sharing services. Ride-hailing services in Africa have grown in popularity in recent years, with Statista data showing that the number of users is expected to grow from 50.3 million in 2021 to 58.4 million in 2025, an increase of 16%. Traditional taxi companies are also adjusting their business models to expand booking service mobile apps to provide users with more transparent and efficient services.

To stand out from the competition in urban mobility services, user experience is the most critical. HERE Network Positioning enables TRANSSION's smartphone devices to compete in the fierce market by providing users with more accurate estimated time of arrival (ETA) and pick-up location location information. TransSion's end users will also benefit from more accurate location services, avoiding factors such as buildings, trees, tunnels, bridges and atmospheric conditions that will affect the user experience by taking drivers to the wrong location.

Wang Haibin added: "For ride-hailing vehicles, being able to distinguish the left and right sides of the road in large venue areas such as airports and stadiums and find the correct entrances and exits is crucial to improving the user experience. And this is also the advantage of TRANSSION, we hope to give users a more accurate positioning service. ”

Xi Ning, General Manager of HERE Technologies Greater China, said: "TransSion is taking a very meaningful step in improving data quality in emerging economies, which is extraordinary and encouraging. With the tremendous impact of COVID-19 on lives, the economy and the global digital environment, we are proud to help TransSion deliver a more inclusive, connected world for consumers in emerging markets." ”