A few days ago, HERE Technologies announced that China FAW Group has chosen TO use HERE's location services and location information to help its high-end luxury car brand Hongqi enter the European and Gulf Cooperation Council (GCC) market.
With the help of HERE-enabled maps and services provided by the connected car navigation system, Hongqi car users located in Europe and GCC will enjoy a safer and more comfortable driving experience. These features include accurate maps, speed limit information, road condition information, route planning and guidance, such as the location of electric vehicle charging stations, and local weather conditions.
By providing FAW Hongqi with map information covering the whole world and specific countries, HERE provides local location data and information for Chinese automakers, thereby providing navigation services for users in foreign markets and helping Faw-hongqi achieve large-scale expansion in the international market.
Wang Lingyu, General Manager of Hongqi Overseas Marketing Department of China FAW Group Import & Export Corporation, said: "As one of the oldest and largest automobile manufacturers in China, we will continue to improve and innovate, and always strive to create the most worthwhile cars for customers. We strongly believe that by partnering with a talented provider like HERE Technologies, we can become a world-class mobility service provider. ”
FAW Hongqi continues to make breakthroughs in overseas markets, and its eye-catching sales data for 2021 has confirmed this. In November 2021, the full-size luxury sedan Hongqi H9 won the "Innovative Luxury Car Award" in the 9th Saudi National Automobile Awards. In February this year, Hongqi delivered the first batch of full-size pure electric smart SUV Faw-HS9 to Norwegian customers; at the same time, in Vietnam, the model was launched at the same time as the Faw-Hongqi H9.
Xi Ning, General Manager of HERE Technologies Greater China, said: "FAW Hongqi is regarded as the pride of China by consumers, and its car sales in China continue to rise, and its market attractiveness continues to increase. We are proud to help this local leader achieve the next phase of innovative growth and help it reach more overseas customers by providing basic data and services." ”