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Benchmark Cullinan, strive to be the new flagship of its own brand, can it work?

Since its transformation, Hongqi Automobile has put down its previous lofty posture, and its products have become more and more close to the people. Its H5/HS5 has received considerable evaluation in the market, and its sales are also remarkable, with monthly sales of more than 10,000 vehicles. At the same time, in the high-end market, Hongqi H9 refreshed the ceiling of its own brand sedan, and competing models directly faced the C-class sedan of BBA.

Benchmark Cullinan, strive to be the new flagship of its own brand, can it work?

Although there is still a gap in sales, the average monthly sales of 3,000 vehicles is also a very good result. However, for some melon lovers, Hongqi has lacked some models that can hold the field in recent years, after all, the past Hongqi L5 has been famous for a long time, and it is not only necessary to have money in China, but also to have enough connections to buy.

Benchmark Cullinan, strive to be the new flagship of its own brand, can it work?

Fortunately, Hongqi has not forgotten its job. On April 24, Hongqi's new flagship SUV, Hongqi LS7, was officially released. The new car is close to 5.7 meters long, positioning large SUVs, and the target competitors are likely to be the industry's top SUV products such as the GLS Maybach, Bentley Bentayga, and Rolls-Royce Cullinan.

Benchmark Cullinan, strive to be the new flagship of its own brand, can it work?

The design of the red flag never disappointed us, and the square contour lines continued on the body. The large-size grille area of the front face is further enlarged, as if it has become a brand gene, and the larger it is, the more expensive it is. The straight-waterfall chrome trim brings more sophistication, with a red strip of red trim in the middle that extends from the front grille to above the hood, creating a "central axis" design similar to that of the ancient court. The split headlights on both sides are very recognizable, and below is a vertically placed light group, which surrounds and uses a one-piece shape, and also adds a lot of chrome elements.

Benchmark Cullinan, strive to be the new flagship of its own brand, can it work?

The length of the side is quite exaggerated, looking like a Lincoln navigator, the body is basically based on straight lines, and the boxy silhouette can highlight the momentum of this full-size SUV. The fender position has added red flag decorations, and the large size of the rear side windows with chrome decorations has the look of an American SUV. In terms of size, the length, width and height of the Red Flag LS7 are 5695 * 2095 * 1985mm, the wheelbase is 3309mm, watching these numbers feels very outrageous, usually parking is also a big problem. It is also worth saying that the logo on the hub cover is not a red flag, but a golden sunflower that is only available on the L5, which shows that the positioning of this car is definitely not low.

Benchmark Cullinan, strive to be the new flagship of its own brand, can it work?

The rear of the car uses through-type taillights to stretch the transverse visual effect, and the chrome trim is added in the middle for embellishment, and the recognition is still quite good.

Benchmark Cullinan, strive to be the new flagship of its own brand, can it work?

In the interior part, the overall modeling style is symmetrically laid out, or it is mainly mature and stable, and the triple screen design on the E-HS9 is not used. The full LCD instrument and the central control screen are embedded design, while the lower air conditioning panel still retains the original physical physical buttons, with an hour in between.

Benchmark Cullinan, strive to be the new flagship of its own brand, can it work?

The steering wheel uses a double-spoke design, and the "Golden Sunflower" sunflower LOGO is located in the center, always reminding you that this is not an ordinary red flag. In terms of interior workmanship, a large area of wood grain trim panels is used for covering, and the suede material is added to the door panel and A-pillar position, and the whole carriage appears very mature and stable, suitable for the needs of the bosses.

Benchmark Cullinan, strive to be the new flagship of its own brand, can it work?

In terms of riding, in order to reflect the noble status, the second row is two independent seats, and the middle is full of buttons for adjustment, and functions such as heating/ventilation/massage and multimedia control are integrated. In addition, the car is also available in a six-seater model, which is more suitable for multiple people.

Benchmark Cullinan, strive to be the new flagship of its own brand, can it work?
Benchmark Cullinan, strive to be the new flagship of its own brand, can it work?

In terms of power, it is equipped with a 4.0T V8 twin-turbo engine independently developed by Hongqi, with a maximum power of 265 kilowatts and a peak torque of 500Nm, matching the 8AT gearbox, and the chassis structure adopts a non-load-bearing body, and is equipped with a timely four-wheel drive system. Although the performance is relatively average, it is similar to the 3.0T of the tank 500, but the V8 is more about the pursuit of smoothness.

summary

Hongqi HS7 can be said to fill the flagship position of the long-term blank of the SUV product line, after all, the pure electric E-HS9 is still a bit out of place. Of course, if nothing else, the price of this car will also exceed one million, as to whether it will have all kinds of strict purchase conditions like the L5? It's unclear.

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