On May 10, Bentley will launch a new model, curiosity kills cats, is it a sedan or an SUV? At present, the official has not disclosed any information, only that the new car will provide customers with a new personalized customization option, and all the personalization customization is done manually at the headquarters of Crubingli Automobile in the United Kingdom. Since handmade and personalized customization is mentioned, it seems that this is an ultra-luxury model, which is true, personalized options are more than 100 billion "billion" combinations than Flying Spur.
It is said that the new car is an aviation seat, this seat is also the most advanced Bentley car seat so far, in addition to having 22 adjustment modes, it also has the world's first automatic temperature sensing system, and with advanced sitting adjustment function, the new car can independently achieve 177 kinds of pressure adjustment in 6 areas, which is not the most powerful, the most powerful is that the new car provides 24 billion interior configuration combinations, that is, if personalized customization, the world is unique.
As for whether it is an SUV or a sedan, 99% of it is an SUV, and it is not known whether it is called Bentayga or not. Since it is a brand new car, it may be distinguished from Bentayga and then given a new name, of course, the new car is definitely positioned higher than Bentley's existing model, but the price may be lower than Cullinan, reason: Bentley Mulsanne and Phantom competed, and eventually discontinued due to poor sales. Bentley and Rolls-Royce used to be sister cars, Bentley positioning sports, Rolls-Royce positioning business, the price difference is not much, but after the separation, BMW launched a phantom with the help of the Rolls-Royce brand, the price is obviously more expensive than Bentley Elegant, and the later Bentley Mulsanne is not more expensive than the phantom, according to the cost performance, Bentley is higher than Rolls-Royce, but Mulsanne can't sell phantoms, so it was discontinued. In fact, the first and second places are not much different, but people often only remember the first place, so if the new car wants to compete with Cullinan, it is obviously a repeat of the same mistakes, Bentley is not stupid, the launch of the new car is the icing on the cake.
Now the main force of the Bentley family is Bentayga, the data shows: in 2021, Bentley's sales in the Chinese mainland is 3835 vehicles, of which BentaYPies are 1705 SUV, 1383 Speeding Sedan, 746 European coupes, 1 Inventory Mulsanne sedan, from the sales data, it is not difficult to see that Bentayga occupies about 44.4% of the family's market share, this share is definitely the main force, China is so, foreign markets are similar, so how about Rolls-Royce Cullinan?
In 2021, Rolls-Royce sold 1653 vehicles in Chinese mainland and 739 in Cullinan, accounting for 44.7% of the family's share, although Mulsanne could not compete with the Phantom that year, but the SUV sold better than Cullinan. Think about it, in the SUV space, who else but Cullinan is more advanced than Bentayga? Maybach GLS? Since Bentayga has become the main force, there is no reason not to launch an extended version, as for a few, it feels that 4-5 seats are the most likely.
The standard version may be 5 seats, the top match should be 4 seats, as for 7 seats, it feels unlikely, of course, the future is not to say 100% no, in case there is demand in the market? But it's all at this level, a group of people squeezing a car, feeling sorry for the positioning, how much do you feel the starting price of the new car?