The Bentley brand sold 14,659 units in the global market in 2021, compared to 11,206 units sold in 2020, achieving a 31% year-on-year increase and setting a record sales record for two consecutive years.
This market performance was mainly due to the successive launch of a number of new models, the realization of a new product lineup, and the continued growth of market demand for Bentley plug-in hybrid models. The introduction of bentley plug-in hybrid models is an important step in the "Beyond100" business strategy, and the Bentley brand plans to electrify all models by 2030.
The Americas market became Bentley Motors' world number one market in 2021 and record sales volumes. The Chinese market is close behind with outstanding performance, and for the first time in nearly a decade, it achieved sales performance that was close to the same as the American market. The Bentley brand's combined sales in the Americas and China account for 57% of the total sales volume in the global market.
Commenting on the Bentley brand's global sales performance in 2021, Adrian Hallmark, Chairman and CEO of Bentley Motors, said: "Despite a series of uncertainties in 2021, the Bentley brand has achieved contrarian growth and hit a record sales volume for two consecutive years, reflecting the strength of the Bentley brand, successful production operations, forward-looking strategic planning and global favor with customers. ”
"In addition, the Bentayga Plug-in Hybrid Edition has received positive customer feedback since its delivery, and the Bentley Flying Spur Plug-in Hybrid Edition continues to be highly anticipated by customers. This also shows that the Bentley brand is accelerating the process of electrification, thereby leading the ultra-luxury segment. The relevant data not only confirms Bentley's leading position in terms of sales and market share of plug-in hybrid models, but also highlights the brand's continuous investment in the field of electrification technology, committed to achieving the goal of pure electrification and full carbon neutrality of all products. ”
Bentley Automotive's global market performance
In the Americas, Bentley Motors delivered a total of 4,212 units in the full year, an increase of 39% year-on-year from 3,035 units in 2020, making Bentley Motors the world's largest market. The outstanding performance of this market was mainly due to the introduction of the Continental GT Express model and the full-year sales of bentley flying spurs.
In 2021, the Chinese market became the strongest market for Bentley's sales growth for the second consecutive year, with annual sales of 4,033 units, compared to 2,880 units sold in 2020, a 40% increase in the same period last year. The Bentley Flying Spur and Bentayga in China are both major sales models.
In the European market, Bentley Motor delivered a total of 2,520 units for the full year, compared to 2,193 units in 2020, an increase of 15% year-on-year, with each model having a comparable sales performance.
In 2021, the Bentley brand maintained its consistent performance in the UK home market, with sales of 1,328 units, an increase of 14% compared to 2020.
Bentley Motors will deliver 915 units to the Middle East market in 2021 and 735 units in 2020.
In the Asia-Pacific market, Bentley Motors delivered a total of 1,651 units, a 37% increase from 1,203 units in 2020, a new high.
* By the end of 2021, Bentley Motors has 240 authorized dealers in 67 countries and regions around the world.
The Bentley brand celebrates its 20th anniversary in China
Since its connection with the Chinese market in 2002, the Bentley brand has continued to provide chinese customers with innovative products and quality services, winning good market feedback. In 2022, the Bentley brand will usher in the milestone moment of its 20th anniversary in China, and will continue to write extraordinary works with Chinese brand enthusiasts through a series of anniversary celebrations.