In 2021, Bentley sold 4,033 vehicles in the Chinese market, an increase of 40% year-on-year, making it the strongest market for Bentley's sales growth for the second consecutive year. Bentayga and European consumption taxes, which have reduced their displacement from 6.0L to 4.0L, have been reduced by 15%, and the price has been cut by nearly 1.5 million yuan. Cheaper prices will win the favor of more consumers, Bentayga and European car sales accounted for 40% and 33% respectively, and with their joint help, Bentley created a new high in sales.
Bentley lost more than €2 billion in 2018 and was equally financially poor in 2019. After the strategic adjustment, after the replacement of the 6.0T engine of its model with 4.0T, the consumption tax of vehicles in China was reduced from 40% to 25%. Without sacrificing too much power performance, the maximum guidance price was lowered by nearly 1.5 million yuan. While sales are growing rapidly, Bentley has also achieved higher profits.
In order to open the market, the Bentayga plug-in hybrid version of the model reduced the cost and purchase threshold of the car, becoming the cheapest Bentley at present, and the proportion of sales of bentley plug-in hybrid models was further increased. According to Bentley's plan, the full range of models will be electrified by 2030.
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