Now Ouyang Nana: A discredited star
Ouyang Nana, who was once expected to become a diamond star, has now become a fallen star who has been ruthlessly criticized by all walks of life.
Her once dazzling "idol halo" has already revealed its erosive true colors under the indiscriminate bombardment of marketing tricks and "cutting leeks".
People once applauded the outstanding musical talent and academic achievements of this talented girl, and pursued her illustrious family background and bright future. But now, I can't hear any reputation on the Internet, replaced by cynicism about her "taking the opportunity to cut leeks" and "losing her marketing appeal".
The idol that was worshiped by thousands of people in the past made people feel the urge to find a hole for her to hide. Ouyang Nana herself probably did not expect that her huge "Nabi" brand launch event would encounter Waterloo before it really began.
The marketing slogan "Every girl aspires to be me", which she was once proud of, is now only a mockery on the Internet. Even her die-hard fans left the scene completely after this turmoil, and they no longer have any illusions about their former idols.
From the youth and immaturity of the first media interview, to the deliberate disregard and arrogance of authoritative media reporters later, Ouyang Nana's city and "personality" have undergone earth-shaking changes over the years.
However, the only thing that hasn't changed is the never-ending marketing desire and money-making impulse of her and her brokerage team.
The glory of the past: a genius girl that everyone is looking forward to
However, if you go back a few years ago, Ouyang Nana's image is completely different. Born into a prominent family, she has had high hopes of becoming a future superstar since birth.
's father, Ouyang Long, was once a well-known actor, and later turned to the business world and became a senior wealthy businessman. Aunt Ouyang Feifei was the hottest diva-level singer in the 90s of the last century, and she was beautiful that year.
Ouyang Nana, who was personally raised by the legendary movie star Lin Qingxia since she was a child, has had an aura that is difficult for others to achieve in her life since she was born. She lives in a mansion that even the artist Chen Handian sighs about, and her daily life is extremely luxurious.
From Ouyang Nana's first pair of shoes, it was a high-end product given by Lin Qingxia herself, which shows the superiority of her material conditions.
What's even more commendable is that Ouyang Nana has shown outstanding musical talent since she was a child. At the age of six, she began to play the cello, and a year later she was awarded the prestigious position of Principal Cellist of the Junior Symphony Orchestra.
At the age of 10, she held three solo touring cello recitals in a row, and it is a rare talent to achieve such impressive results at such a young age.
At the age of 13, Ouyang Nana was admitted to the prestigious Curtis Institute of Music with her outstanding musical attainments, became an alumnus with piano master Lang Lang, and won a full scholarship all the way, which can be described as a winner in life.
In addition to her outstanding talent in music, Ouyang Nana's appearance is also beautiful, and her writing ability is also highly praised. She is the author of several books, and her personal writing skills have been unanimously praised.
The outside world is all eyeing her future prospects, and they all think that she is destined to become a diamond-star comprehensive artist.
The turning point: the abandonment of the music dream to enter the film and television industry
Just when the outside world had high hopes for Ouyang Nana's future, this talented girl, who is regarded as the future superstar of the music industry, made a decision that shocked everyone - she resolutely interrupted her studies at the Curtis Institute of Music, joined Yang Tianzhen's entertainment company, and officially embarked on the road of no return for film and television stars.
This decision undoubtedly surprised and disappointed everyone.
At that time, Ouyang Nana did not give much explanation for this decision, but vaguely said that it was "fate". But judging from her later performance, perhaps a more realistic consideration is the career prospects.
Because compared with musicians, the profession of actor is undoubtedly more respected by the Chinese society, and the income prospects are more considerable.
However, even after joining the entertainment industry, Ouyang Nana tried to parallel music and film and television at first. She returned to school, became Leehom Wang's sister, and continued to study cello performance.
But at the same time, she shuttled between major crews and stages, for fear of missing any exposure opportunity.
A genius girl who has been pinned on high hopes since she was a child has entered the surging entertainment industry in this way and started a rugged and bumpy pursuit road.
Unrealistic expectations and tortuous pursuits
After joining the entertainment industry, Ouyang Nana has high expectations for what she can achieve in this new field. "I want to be the best performer at playing the cello and the most charismatic cellist." This bold statement was repeatedly emphasized by her, and it seemed that it could be easily realized.
However, the reality is that the backbone is tortured. Although Ouyang Nana has a solid foundation in music, she is a blank slate in the field of acting. Even after many years, she struggled to make a breakthrough in this new field.
There have always been many "evergreen" figures in the entertainment industry who have said something for her, and Teacher He once excused Ouyang Nana, claiming that she didn't know how to act, but she hadn't met a suitable mentor yet.
But the reality is that even if time passes inch by inch, Ouyang Nana still can't perform well in film and television works.
Perhaps she is destined to become a giant in the field of music, and will never have the chance to become a legendary actress. Ouyang Nana herself realized this, and began to feel that her future was bleak and ashamed.
She began to intentionally or unintentionally downplay the sensational rhetoric before, using the excuse that "taking over the drama is all about fate".
In fact, she has only temporarily shifted her focus to music creation, trying to find a new direction for her pursuit. Once upon a time, she was even on the verge of giving up music altogether.
In order to win sympathy, she did not hesitate to release the miserable remarks that "there is only Zhang Zifeng as a confidant friend in the whole circle", trying to reshape the image of a "poor girl".
But this kind of contrived trick also made her once again ridiculed by the group. After all, for those ordinary workers whose annual income is difficult to match her 2.08 million salary, what Ouyang Nana shed is just "tears of the rich", and it is difficult for people to have sincere sympathy.
What's more, those friends who she regarded as "insignificant" would definitely be extremely disappointed and sad by her "ignorant friends" statement.
Metamorphosis and backlash: marketing strategies and "cutting leeks" behavior
After repeatedly hitting a wall on the road of pursuing an acting career, Ouyang Nana and her agency team finally realized that her outstanding musical talent and family background alone were far from enough.
To gain a foothold in this circle, it is necessary to adopt a more proactive marketing strategy to increase one's visibility and exposure.
As a result, Ouyang Nana began to appear frequently on various variety shows, opening her business every time she cooperated with popular students, sparing no effort to create scandals and topics.
She always intentionally or unintentionally makes some intimate and small gestures, says some explicit and ambiguous words, and even forcibly calls each other "Dad" regardless of the hero's feelings.
Her studio will also add a fire on the Internet, liking those related CP meme articles and hot search topics, so as to constantly hype up the popularity and popularity of artists.
Ouyang Nana herself is also happy, and almost every time she cooperates with the new actor, she will wear the same costume to show the good friendship between the two.
This kind of reckless hyping up scandals has undoubtedly made Ouyang Nana gain the infamy of "green tea" and "scheming" in the circle. However, she and her team did not stop there, but gradually extended the pace of marketing in a more negative direction.
In November 2022, Ouyang Nana launched her own personal brand "nabi", which was claimed to take three years to build. But when this minimalist white bathrobe brand was launched, it immediately triggered crazy complaints and abuse on the whole network.
The product price is inflated, the actual cost of a bathrobe of 988 yuan is only a few dozen yuan, and the profit margin is as high as more than 900%.
What's even more ridiculous is that the claim of three years of research and development is actually nothing more than making a few pure white and unadorned yukatas, which is simply cutting leeks nakedly. This practice undoubtedly completely angered the majority of netizens, who abused Ouyang Nana for being "poor" and "cheating money".
Even the former die-hard fans left the scene en masse after this incident.
In fact, long before this, Ouyang Nana and the team had fallen deeper and deeper on the road of no return of "cutting leeks". For example, she once used the name of "Music and Art Exhibition", but in fact, she sold dog meat products with a sheep's head for 42 yuan, and also called on fans to pay to watch her online concert.
Although each of these actions is controversial, they have all succeeded in taking a considerable amount of money out of the pockets of fans. In this way, the behavior of "cutting leeks" has gradually become a habit here for Ouyang Nana, and the strong dissatisfaction of netizens is understandable.