When BMW's new 7 Series officially released its first official picture, all languages looked pale. When you think I'm going to attack its weird design and ugly appearance according to everyone's thinking, then I'm sorry, but I think the 7 Series is really completing all the things that should be done in the replacement of a luxury brand's flagship sedan.
So let's talk about its most controversial, and should be the only controversial place - the front face design. In fact, from this generation of 4 series, M3 / M4 models, it can be seen that BMW has become more and more bold in the design of the front face, and the simple beauty and ugliness have long been worthless in the face of BMW's unparalleled pursuit of personalization. The recent release of the new X7 and today's new 7 series once again confirm how imaginative the ideas of BMW designers are. I believe that BMW's senior leaders must have had a heated discussion about the new 7 Series's "split headlights + oversized grille" scheme, but you have seen the final results. The truth is that when you are still struggling with its ugly beauty, you have long been exploited by BMW to become a member of their owners' club.
You can say that the front face of the new 7 Series is ugly in the sky, but you can't deny the unique look it creates. At least this time, among the three flagship cars of the BBA, the 7 series is the one with the most recognition rate and return rate, and the 7 series that returns to the vertical box shape is also a higher level in the aura. If you appreciate it from the side, the new 7 Series still has a classical and solemn rolls-Royce style in the haze. After all, the brothers are a family.
In addition to these stream-of-consciousness things, the new 7 Series borrowed a circular glow grille from the X7, which together with crystal daytime running lights, a welcome blanket, and elements of light and shadow in the car formed the "Honorable Welcome Interaction Etiquette". The sense of ceremony is no less than the current Mercedes-Benz S-Class.
The new 7 Series measures 5391/1950/1548mm and has a wheelbase of 3215mm. For comparison, the Audi A8L is 5302mm long with a wheelbase of 3128mm; the new Mercedes-Benz S-Class is 5290mm long with a wheelbase of 3216mm; and the Rolls-Royce Curry South is 5341mm long with a wheelbase of 3295mm. In addition, BMW's classic Horned Chrome trim was moved to the C-pillar, and matrix geometric dark grain was added to the rear window, which helped to provide privacy in the rear row.
Interestingly, this generation of 7 series actually played tricks on the door. The four doors can not only be opened by conventional physical pulling, but also by pressing the buttons on the door handle, and even through voice, My BMW APP, central control screen and key, the four doors can be fully opened and closed at one time. Personal guess, BMW must know that there is a car brand called Gaohe.
When you get inside the car, the new 7 is equally rich. First of all, from the sense of atmosphere, the 7 series takes the opposite path from the Mercedes-Benz S-Class, if the S-class is a luxurious style, then the 7 series is the style of cyberpunk. Cold, sci-fi, but also addictive.
One-piece suspended curved screen (12.3-inch dashboard + 14.9-inch entertainment screen), surround interactive light strip, Shy Tech's stealth concept greatly reduces physical buttons, crystal textured interior components, leather + cashmere interior, 36-speaker Bowers & Wilkins 4D diamond surround sound, iDrive8.0 car system, BMW intelligent personal assistant, four-zone automatic air conditioning, nano-scale air purification system and so on, an elegant cockpit was born. If this is not enough, BMW will also provide personalized customization services, in a word: there is no enjoyment that you can't buy with money.
No matter how the 7 series changes, the back row is its highlight. For the premium rear passengers, the new 7 Series has a complete upgrade to the seats, with a back adjustment angle of up to 42.5°, while also equipped with an integrated leg rest. In addition, the most eye-catching thing about the whole car is also quite innovative, is that BMW is equipped with a 31-inch ultra-wide panoramic display in the back row, with a resolution of up to 8K and supports 32:9 mode playback. The built-in screen system also introduces a localized streaming media ecosystem, such as Huawei App Store and iQiyi, so that the big screen has real value of use, rather than just looking tall and noble.
There is a 5.5-inch armrest touch screen on each side of the rear door panel, which not only adjusts the seat, but also switches "cinema mode" with one click. In "Cinema Mode", interior mood lighting and sun blinds will automatically adjust, complemented by the 1965-watt Bowers & Wilkins 4D Diamond Surround Sound System, and the new 7 Series rear space will transform into a mobile private theater.
Combined with the hardware and software capabilities of the whole vehicle, the new 7 Series is equipped with a total of 7 different theme modes, including four new theme modes for the first time, namely: "Relax Mode", "Expressive Mode", "Digital Art Mode" and "Theater Mode". Plus the earlier release of Personal, Sport and Energy Efficient modes. As for the specific effect of these models, we can only hope to touch the test drive a day earlier.
In terms of power, the new 7 Series will be equipped with an upgraded and optimized 3.0T in-line six-cylinder turbocharged engine and a new V8 engine, of which the 3.0T engine will provide high and low power two different tunings, and the 4.4T V8 engine will be based on the current N63 engine upgrade. Both the Straight 6 and the V8 will be equipped with both a 48V light mix system and an 8AT transmission. In addition, the new generation of the 7 Series offers L2 advanced driver assistance features and technically has the possibility of L3 autonomous driving, which can only be used when the relevant regulations allow.
In addition, BMW also released a pure electric version of the i7 model, the new car will be equipped with the fifth generation BMW eDrive system, with a cruising range of more than 600 kilometers.
I like BMW's official statement that "above the imagination, subvert the imagination", in any case, the new 7 Series can be said to completely break our stereotype of BMW in the past, and it will definitely bring strong traffic and market if it is successful. Although many of us will have a hard time becoming users of the new 7 Series, it doesn't stop us from looking at it with an appreciative eye, right?