A few days ago, Man Ge blew several models that were complained about by the melon eating masses before the listing, but the sales after the listing were very good, and the strength hit the face of the melon masses. Today' reverse operation, look at several models that are full of expectations from the pre-listing melon eating masses, and the prospects are bright, but after the listing, the sales volume is weak and weak, and the face is punched in the face to eat the melon masses.
Starway TX
As we all know, Xingtu is a sub-brand that Chery has once again tried to "rush high", and Xingtu TX, as the first model under the brand, is naturally "fully materialized" by Chery. From the design concept to the hardware configuration, it can be described as the culmination of Chery. Equipped with a 1.6T engine + 7-speed wet dual-clutch transmission, power is a major highlight. The interior materials are thick and very classy. Therefore, the melon-eating masses are also very appreciative and praise the StarWay TX. Like Qoros in those days, they have incarnated "tap water" and almost made it a benchmark for domestic SUVs.
But the reality is very bone, and the Starway TX cannot respond to everyone's expectations after its listing. From some statistical websites, it was found that the sales volume of Xingtu TX basically hovered around one or two thousand per month, which is not a good result. And since June last year, TX sales have not been found. Not only the Starway TX, including the later Lingyun, chasing the wind, and collecting the moon, Chery is ashamed to include sales in the monthly report, so everyone understands.
Horse hindsight
Chery has won a good reputation for its "low-key science and engineering man" image, and The product strength of Xingtu TX itself is not bad. But Chery's two major slots, design and marketing, may have to be coldly backed by the Xingtu TX market. Although the appearance is original, it can only be described in a simple and unpretentious way, of course, this point of opinion. The pricing is also a bit difficult to adapt, not to mention competing with others, first with their own Tiggo 8 to fight first. There is also a 4S store construction, in order to highlight the status, Xingtu did not sell with Chery at the beginning, but set up a separate Xingtu 4S store. However, the number is small, and it is difficult for car owners to find places to buy cars and repair cars, which actively dissuades a group of users.
Q&A M5
Originally, Man Ge planned to say that the extreme fox was coming, but the extreme fox was already miserable enough, and it was supposed to increase the price on May Day, because there was no sales, and it was painful to delay the price increase. So take a look at Cyrus's Questioning M5. Previously, Xilis and Huawei cooperated with SF5 to harvest a wave of stock markets, but unfortunately the car sold dismal. Maybe Huawei felt humiliated, and personally gave this Q&I M5 platform and shopped through Huawei's powerful channel network. In view of the image represented by Huawei, it is very sacred in the hearts of some people, so the M5 is naturally also expected by the melon-eating masses.
The M5 was released at the end of December last year and was only officially delivered in March this year, and the relevant data shows that the sales volume of the M5 in March and April was at the level of 3000+. Saying that this sales volume is quite normal, it is also called a punch in the face? That's because Huawei's Flag for the M5 is 300,000 vehicles per year, and the monthly sales are more than 25,000 units. So now that the monthly sales are 3,000, some faces should be quite painful.
Horse hindsight
At that time, the Huawei Yu boss who set up Flag, first of all, he was already an afterthought, saying no, the lack of core is too serious, it is better to sell less, and do not accept this high price of speculation. But even if there is no shortage of cores, the estimated annual sales of 300,000 M5 vehicles are enough. In contrast, the three new forces of "Wei Xiaoli" will sell less than 280,000 vehicles in 2021, and they have been selling cars for three or four years. Q&I M5 actually wants to sell 300,000 vehicles in the first year, what is the difference between this and the three bosses directly called "Wei Xiaoli" and Brother Man going home to eat shit?
Venus Star
Venucia Star is the first independent model created by Dongfeng Venucia after it broke away from nissan's halo, and its official positioning is the pioneering work of Venucia in the new era. Claiming to be the convergence of Renault-Nissan-Mitsubishi alliance technology, the first time the VSA intelligent architecture has been applied, and the new design concept is indeed eye-catching. The compact SUV size of the A+ class is equipped with a 48V light mix system for the first time, as well as high-tech applications such as intelligent IoT, AR real-world navigation, voiceprint ID recognition and so on. Sincerity materials and configurations, etc., all give Venus a place in the same level.
Such a powerful SUV, when it was just listed, the price was 109,600-149,600 yuan, and the car with the same joint venture brand technology can be owned in the early 100,000 years, think about it is a little exciting? However, sales have not been able to make Venucia Star bear the reputation of "kaishan", and the monthly sales in 2020 can barely maintain about 2,000 units, and after 2021, they continue to decline, basically in three digits. In February and March this year, sales were only 200 units, and it seems that there is only one way to return to silence.
Horse hindsight
Don't look at the several joint venture bull technology of Venucia Star, and it is a technological success and a leading position at the same level, in fact, it is vulnerable. Although the material configuration is good, the three major pieces are really not enterprising. It is said that he set up a research and development company, the engine is from Shenyang Mitsubishi, and the dry dual-clutch transmission is SAIC Transmission. Saying that it sounds good is the same joint venture, and what is not good is a patchwork. 2021 Venucia Star from 126,600 yuan, why not consider the more mainstream Changan CS75 PLUS, Geely Boyue PRO and the like?
Red Flag HS7
As the C-class SUV of China's leading luxury brand, Hongqi HS7 naturally bears more expectations. In fact, the hongqi HS7 product strength is not bad, the appearance of the interior is worthy of its luxurious positioning, to have an aura, to have a grade. The high-end model is priced at 349,800 yuan, equipped with a 3.0T V6 engine, with a maximum power of 337 horsepower; matching 8AT transmission, and full-time four-wheel drive; and more configurations are not to be mentioned. Cheaper than the beggar's version of the Audi Q5L, so sincere that it has won the recognition of the vast number of melon eaters and car critics.
But unfortunately, the Red Flag HS7 is also a representative of "high energy and low score". After the listing for a long time, sales were in three figures, and they could break through 1,000 units last month, and sales fell back to hundreds of units in February and March this year. In any case, if FAW Hongqi does not smoke from the grave, the sales of Faw-hongqi HS7 will be like this, just a scrap of Chinese luxury brands.
Horse hindsight
Hongqi HS7 did not make a hit, in the final analysis, it is mainly a brand problem. People who buy SUV of this level are more or less flushed, even if it is a beggar's version of BBA, the logo can also be flashed in the face of the owner. The premium ability of Hongqi and even Chinese brands is still too weak. Secondly, in terms of quality control, the red flag is still unsatisfactory (in case someone is with the manga bar again, which means barely satisfied but there is still a big gap /doge), which has to be admitted. Even if there is sales training, it is not in place, and many car owners have complained that the sales staff of Hongqi is not professional enough. You should know that those who walk into the Hongqi 4S store are a little bit of money, and the service should be more heartfelt, right? It's okay to walk the kidneys.
The picture source of this article | invasion and deletion of the network
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