Despite Huawei's blessing, the firmness of the question industry did not last long, and sales have already plummeted. The loss in two years is about 7 billion, and the boundary "loses money and earns", and now even Huawei, the light of the nation, cannot be moved.
1. Sales plummeted
In the huge earthquake of the fiercely competitive car market, new energy vehicles have been killed, and even Tesla's sales are under pressure, let alone other car companies. Since the beginning of this year, Qianjie has put on the hat of "the worst car company". In the first month of the year, sales fell to 4,490 vehicles, continued to decline to 3,505 units in February, still less than 4,000 vehicles in March, and simply fell below the 3,000 mark in April, only 2,953 vehicles, in sharp contrast to last year's monthly sales of more than 10,000 vehicles. Today's sales are not as good as 30% of the peak sales, which is simply a defeat.
2. A loss of 7 billion yuan in two years
Sales of fuel vehicle products have plummeted, new energy companies continue to burn money, and in 2020, Xiaokang cars turned from profits to losses, and it is urgent to find a new way out, and Huawei has become that lifesaver. In 2021, Xiaokang Auto hugged Huawei's thigh, and its new energy brand Cialis walked from the edge corner to the spotlight of the new energy vehicle stage under the blessing of Huawei's halo. Under the leadership of Huawei, Cialis launched the AITO brand, and the M5 and M7 became popular and became the darling of the market. In 2022, about 80,000 units will be sold, driving Cialis sales to 135,000 units, a year-on-year increase of 225.9%.
However, the two years that Cialis and Huawei have been deeply bound are only superficial, and the inside is miserable. In 2021, Cialis deducted a large loss of 2.793 billion yuan in non-net profit, and the loss further expanded to 4.296 billion yuan in 2022. In two years, Cialis suffered a total loss of more than 7 billion yuan. There are many reasons for the explosion of losses, but the skyrocketing sales expenses are undoubtedly the biggest factor. In 2022, Cialis sales expenses more than tripled to 4.81 billion yuan. At the same time, the debt ratio of Cialis is as high as 79.16%, far exceeding the average level of A-share vehicle enterprises. This could be a ticking time bomb for the future for Cialis.
3. The light of the nation cannot be brought by Huawei
If there is a continuous increase in sales, Cialis is worth it even if it costs a lot of sales expenses. Because most new energy vehicle companies are burning money to expand their market share, strive to have the last laugh, and win in the future. It is a pity that the Qianjie can't be sold, even with the endorsement of Huawei, the light of the nation, the sales of the Qianjie still plummeted sharply for four consecutive months. The capital market is no longer optimistic about Cialis, and its market value has shrunk from 130 billion at its peak last year to about 42 billion today, evaporating by nearly 70%. In this way, Cialis is really dangerous.
Q: Why can't it be sold? First of all, under the crisis of quality and word of mouth, Huawei cannot be moved. Although the Qianjie is dominated by Huawei, its manufacturer is still a well-off car. Xiaokang's previous products, hovering in the low-end entry field, now suddenly have to produce 300,000-level high-end cars, which is not a small challenge to its process level. Previously, in the collision of the M7 in the China Insurance Research Institute, the A-pillar was suspected of bending and deformation, which caused great controversy in terms of safety. The M7 received only an "A (good)" rating in the categories of "Occupant Upper Intrusion" and "Vehicle Structure". The Changan UNI-K, which is only half the price of the M7, has won the "G (excellent)" evaluation.
Secondly, after the freshness passed, the driving force brought by Huawei's aura began to gradually weaken. More rational consumers no longer pay just because of the word "Huawei", and there are countless competing products such as Ideal, NIO, Xpeng, BYD, and Tesla. Moreover, Huawei is no longer "alone" Cialis. With the expansion of Huawei's smart car model "Circle of Friends", more and more models are equipped with Huawei solutions, such as Chery, BAIC, and JAC . Cialis can no longer exclusively enjoy Huawei's dividends in the automotive field, and sales naturally decline gradually.
Epilogue:
Obviously, Cialis' dependence on Huawei at the technical level is increasingly higher than Huawei's dependence on Cialis at the production level. Success is also Huawei, defeat is also Huawei. No self-reliance, too dependent on others, this is the sadness of Cialis. However, Cialis has no other better way but to choose to follow Huawei, use the dead horse as a living horse doctor, and gamble to the death. Whether it is for a car company or a country, self-reliance is an eternal truth.