The M5 sells 300,000 cars a year.
Many small partners should have heard of this cowhide that Huawei Yu Chengdong blew.
Anyway, it seems to be blown a little too big, in 2021, the sales of the three new car-making forces Wei Xiaoli are not yet 300,000.
Even counting the Xilix SF5 and Polar Fox Alpha that are related to Huawei, the full sales of "Huawei Cars" are far from reaching the target.
"100,000-200,000 units a year is already a miracle," Yu said.
Recently, Dark Horse vaguely feels that Yu Chengdong may have to say the golden sentence again, because the single-day order volume of the M5 has exceeded 1,000 vehicles.
At this rate, more than 300,000 sales are sold a year.
However, whether the order volume can be converted into actual sales is another matter.
At the beginning, Huawei vigorously engaged in SF5 with Xilis, and the official order figures released at that time showed that "two-day orders exceeded 3,000 vehicles" and "one-week orders exceeded 6,000 vehicles".
However, according to the data of the Association, from April to November 2021, the sales of the SF5 of Xilix were 129, 204, 1097, 507, 715, 1117, 1926 and 1385, totaling 7080 vehicles.
Reality gave Huawei a fierce crit.
Huawei has also made many efforts to achieve the goal of "300,000".
It has cooperated with Changan, BAIC, GAC E-An and Xilisi, and the current outcome is not very good.
The Polar Fox Alpha Hi version with BAIC has not been delivered to this day, and the sales of the ordinary version are also dismal.
Avita and Chang'an have just started, and it is difficult to say whether the follow-up can grow up.
As for Cyrus, it makes Huawei even more exhausted.
As mentioned earlier, in cooperation with Cyrus to make an SF5, Huawei has also invested a lot of effort, in the words of Yu Chengdong, this model is equipped with Huawei DriveOne electric drive system, HUAWEI SOUND car music system, and is also equipped with HiCar solutions, which can theoretically perfectly copy Huawei's mobile application ecology to the car machine.
And vigorously publicized, as mentioned earlier, the start was very good, but Xilis really did not give force.
At the peak of the traffic, there was no delivery, and after the delivery, there were a lot of quality problems, and consumer complaints were frequent.
Due to poor sales, the SF5 of Xilix has also been rumored to be discontinued, and Huawei's stores no longer sell SF5.
Later, he and Xilis engaged in a new brand AITO, the first product is the above-mentioned M5.
AITO is also the car brand with the deepest involvement in Huawei, from design, production, manufacturing to sales, basically led by Huawei.
At this point, you may have questions, the first cooperation with Xilis has failed, why does Huawei have to carry out deeper cooperation with Xilis?
It's not that Huawei thinks, probably not much of a solution.
Build your own car? And due to the sanctions, Huawei has always stressed that it wants to become a smart car solution provider.
It's just a smart car solution provider, that is, to let other car companies oem Huawei.
New car-making forces, each sales volume is not bad, it is impossible to see, some traditional car companies with a certain strength are not willing to bend the bend, willing to be a foundry.
Just like SAIC said, if you choose to cooperate with Huawei, it is undoubtedly the soul of the future car to Huawei, and you can only be reduced to the existence of a production shell.
The company of Cyrus has become one of the few choices for Huawei, with no core technology and continuous losses for several years.
Objectively speaking, the M5 still has an advantage in product strength.
The control of various details is relatively in place, and the configuration is also very high.
Like a 128-color RGB ambient light:
Nappa leather seats:
According to the data of the Association of Automobile Associations, the sales volume of the AITO Q&I M5 reached 3,045 units in March, ranking 12th on the new energy SUV sales list for the first time.
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Compared to the Cyrus SF5, the sales of the Inquisitive M5 are much better.
However, for Huawei, the resistance to building cars is still very large, and there are many opponents in the face, not only new car-making forces, but also many powerful traditional car companies.
Under the background of opponents, Huawei wants to achieve the goal of 300,000 vehicles, which is still far away from the current point of view.
The future of the car, although it is considered to be a smart terminal with many sensors, but compared to the mobile phone, the supply chain of the car is much more complicated, and huawei's success in copying the mobile phone is not an easy task, and it can be seen in the previous cooperation with other car companies.
It's just that for Huawei, consumer terminals based on mobile phones have fallen sharply.
In Huawei's financial report, the revenue in 2021 was 636.8 billion yuan, down 28.6% year-on-year, of which Huawei's consumer business achieved sales revenue of 243.4 billion yuan in 2021, down 49.60% year-on-year.
At this time, the car has become another way for Huawei to make up for the decline in the mobile phone market, even if it seems that Huawei has not made much progress in making cars, but it can only continue to work.
When the target of 300,000 will be achieved is unknown.