After Huawei Group entered the field of car manufacturing, although it seems to be very strong, the models that can be built hand in hand with it have mostly failed to achieve the expected results in the market. For example, last year's more active Polar Fox Alpha S and Kinconcelix SF5. Compared with the "difficult childbirth" of the former, Xilis SF5 has really taken a look, with the empowerment of Huawei, it once became the "guest" in the car purchase list of many consumers, but unfortunately due to the bringing of Huawei's brand AITO, it is difficult to escape the fate of the bleak end.
The first model of AITO asked the M5, in addition to the resource tilt of the Cyris SF5, Huawei's help also made it more competitive in the market, such as Huawei's research and development of the DriveONE pure electric drive Zengcheng platform, HarmonyOS intelligent cockpit, engine central control chip, audio and other parts can be seen on this car. Huawei Yu Chengdong also said that it will sell cars in 1,000 stores this year, and is full of confidence in AITO's goal of selling 300,000 vehicles a year.
However, with the announcement of the sales of the M5, this confidence seems a bit too far-fetched. Judging from the March production and sales report released by Chongqing Xiaokang Industrial Group Co., Ltd., the production and sales of Xilis in March were 3465 and 3160 vehicles, respectively, considering the current situation of Cyrus SF5 is almost "discontinued", most of the more than 3,000 production and sales should come from AITO Q&I M5. So far, xilis has accumulated 6808 vehicles this year, which has not reached the military order of producing 10,000 vehicles in the first quarter, but the delivery of 5044 vehicles in the first quarter can also be regarded as reaching the delivery target of the first batch of car owners.
The limited production capacity of the M5 makes it more difficult for Yu Chengdong to "sell 300,000 yuan per year". But to put it in the heart, even if the production capacity can keep up, the M5 wants to achieve an annual sales of 300,000 this year, it is still not very realistic, although it is empowered by the Huawei brand and technology, but the car is not a fast moving consumer goods like mobile phones, the price of 200,000 or 300,000 yuan, even with emotional blessings, consumers will inevitably shop around when paying bills.