On April 7, Xiaokang co., Ltd. disclosed for the first time the production and sales of Xilis in March and the first quarter of this year. Xilis production and sales in March reached 3465 and 3160 vehicles, the cumulative production and sales of 6808 vehicles and 5044 vehicles in the first quarter, respectively, from the data point of view, whether it is a single month or a cumulative increase is huge, the reason is that the previous base is really not high.
Seeing this, it is estimated that many netizens will ask, the sales volume in the first quarter is only 5044 vehicles, that Xilis is not far from huawei Yu Chengdong's goal of 300,000 units. If you only rely on the SF5 and the M5, it seems that it is not easy to achieve the goal.
Why? First, let's look at the Q&A M5.
According to the information on the official website of Xilis, AITO is a new high-end new energy vehicle brand released by Xilis, and Huawei has provided support for the AITO brand of Xilis from the whole process of product design, industrial chain management, quality management, software ecology, user management, brand marketing, and sales channels. The Q&C M5 is the brand's first model and officially opened for delivery in March this year.
If you insist on finding a relationship, the M5 is definitely Huawei's "pro-son". At the Huawei winter flagship product conference at the end of last year, Yu Chengdong spent a full hour to introduce the Q&C M5, and was full of confidence in this "new" model, and even shouted out words such as "comparable to a million luxury cars" and "opening a new era of smart travel", emphasizing that this car is Huawei's deep involvement in research and development, design, and manufacturing from scratch, and fully embodies Huawei's intelligent car capabilities and concepts.
Q&I M5 has launched four versions: the standard version of the rear drive (249,800 yuan), the four-wheel drive performance version (279,800 yuan), the four-wheel drive to the best version (288,800 yuan), and the four-wheel drive flagship version (319,800 yuan). It is composed of a 1.5T four-cylinder range extender + a ternary lithium battery with a capacity of 40kWh in power, and under WLTC working conditions, the pure electric mileage can reach 150km, and the cruising range can reach 1102km in the full oil state. The official acceleration time of 0-50km/h is 1.9 seconds, and the fastest acceleration time of 0-100km/h is 4.4 seconds.
In terms of perception system, the M5 is equipped with 1 CMS camera, 1 DMS camera, 1 DVR camera, 1 visual perception camera, 4 APA cameras, 12 long-range ultrasonic radars, and 3 millimeter wave radars, providing L2+ level intelligent driving assistance. It is worth mentioning that the M5 is the first to carry the Hongmeng OS intelligent cockpit to achieve easy interoperability and experience.
It has to be mentioned that Yu Chengdong has also promoted the Q&C M5 many times on his Weibo, how good the performance experience is, how long the battery life and so on. But for ordinary consumers, many netizens gave the evaluation of the M5 of the Q&A, such as "the workmanship competition Rism SF5 has improved, but it looks too small", "it is (Cyris) SF5 soup does not change the medicine", "spend 270,000 to buy such a small car?" And so on.
In addition, Xiaokang Co., Ltd. held a production and supply conference at the Liangjiang factory in Chongqing at the end of January this year, and fully laid out the production of AITO M5, and planned to produce 10,000 Inquisitive M5 in the first quarter. According to the previous plan, the M5 will complete the scale delivery of the first batch of 5,000 users in March. However, from the sales data, the M5 did not get the expected market feedback.
Look at the Cyrus SF5.
In April 2021, the Cyrus SF5 was upgraded to the Cyrus Huawei Smart SF5, which can be seen from the name that this was developed by Xiaokang and Huawei. Huawei's Smart Edition SF5 is available in two-wheel drive and four-wheel drive versions, priced at 216,800 yuan and 246,800 yuan, respectively. The car adopts a combination of 1.5T four-cylinder engine and 35kWh ternary lithium battery, and the four-wheel drive version adopts Huawei DriveOne electric drive system and Huawei HW150 permanent magnet synchronous motor. That is to say, if you buy SF5, it will cost 246,800 yuan to experience the motor and electric drive system provided by Huawei.
Just in early January this year, rumors about Huawei's smart selection of the Sf5 "disguised suspension" caused widespread concern.
A number of Cyrus SF5 owners have posted in the car community complaining about being "cut leeks" because they had just bought the Cyrus SF5 and rumored that the car was going to stop production. The basis for these owners is that a large number of Xilix stores are undergoing renovation, and the LOGO of many stores has been replaced by the logo of "ATIO", and the Cyrus SF5 is no longer displayed, and the car is no longer accepted for booking. Huawei's official store also does not have the figure of the Xilis SF5, showing the product page of the Q&I M5.
There are also many netizens worried that the SF5 that was previously booked, just mentioned the car or did not mention the car, how this brand is gone.
On January 5, Xilis officially issued a letter to consumers, saying that as a very young brand established for six years, Xilis SF5 continued to take orders, and after the user placed an order, it arranged a special person to follow up and assist in delivery in time. For users who have already been delivered, Xilis promises that the first owner of SF5, in addition to enjoying the 8-year / 160,000 km warranty of the three-electric system, also enjoys the lifetime warranty of the whole vehicle and the range extender; and if the first owner changes to other models of Cyrus within four years, he can also get a discount of 10,000 yuan on the basis of the current rights and interests of the new car to be purchased. Judging from the production and sales data from January to February, there are not many people who buy for Huawei's smart SF5.
That being the case, how was the target of 300,000 vehicles set at that time?
Yu Chengdong's previous plan was to use 1,000 stores to sell cars by the end of this year, assuming that each store can sell 30 units per month, and monthly sales can reach 30,000 units, and this year Huawei will challenge the sales target of 300,000 units. Theoretically, there is no problem with such a plan, but if you analyze from BYD's two best-selling new energy SUVs last year, song and Tang, the retail sales of these two models are a total of 154,360 units, even if you count the wholesale volume, it will not reach 300,000 units.
Are there other ways to accomplish this? The answer is yes, but it's not easy either.
In addition to the Q&I M5 and Cyrus SF5, Huawei is deeply involved in the Polar Fox Alpha S Huawei HI Version, as well as Avita 11 under Avita Technology.
As the world's first 3-lidar production car jointly built by ARCFOX Jihu and Huawei, the Alpha S Huawei HI Version, was officially unveiled in April last year. The new car is not only the world's first mass-produced Huawei ADS intelligent driving model, but also the first high-end pure power production sedan equipped with Huawei's smart cockpit-Hongmeng car machine OS.
But after this, this smart electric vehicle has a bad fate, after experiencing several time nodes at the end of last year and in March and April this year, there is news that the delivery time of the car is set for June this year. Fox terminal sales staff said, "(The delay in delivery time) is due to the fact that the headquarters is undergoing tests and can be ordered, but it is expected to arrive in June for delivery." ”
Zhang Xiyong, general manager of BAIC Group, previously said that BAIC BJEV's target sales in 2022 is 100,000 vehicles, and the Jihu brand undertakes the sales task of 40,000 vehicles. It should be pointed out that from the first quarter production and sales express report released by Beiqi Blue Valley, the sales volume of BAIC New Energy in the first 3 months was 9120 vehicles, and the official of the Jihu brand did not even publish the corresponding data, and the comprehensive automobile circulation association and other data showed that the sales volume of the Jihu brand in the first quarter was about 3000 vehicles.
Then there is Avita 11, which uses Huawei's HI full-stack intelligent car solution, equipped with a supersensitive system and a supercomputing platform, including 3 lidar, 6 millimeter wave radar, 12 ultrasonic radars, 13 cameras, with 400TOPS computing power, which can realize high-end intelligent driving under complex urban road conditions, and bring users a driving experience covering the whole scene of high-speed road sections, urban road sections and parking links.
According to Avita's official planning, the ordinary version of the car was originally scheduled to be released at the Beijing Auto Show, but due to the impact of the epidemic, the Beijing Auto Show was postponed, and the official time was not announced, so the release time of Avita 11 is also to be determined. However, Avita released the 011 joint special edition model, which is limited to 500 units worldwide. It is understood that the Avita 011 limited edition will be officially delivered in the fourth quarter, which also means that the ordinary version of Avita 11 will be delivered as early as the fourth quarter.
Written in the end: At the press conference of the M5, Yu Chengdong's relevant remarks did arouse the attention of many netizens, if the purpose is marketing, this goal must have been achieved, after all, whether positive or negative, harvested several waves of traffic. However, it is not easy to deliver 300,000 extended-range electric vehicles priced at more than 25, and since the official delivery of Ideal Car in December 2019, the cumulative delivery volume has only 155804 in more than two years. Overall, it is almost impossible for Huawei to complete this goal, but it is really impossible to reduce the amount of targets.