On May 5, Xiaokang co., Ltd. released the April production and sales express, of which Xilisi sold a total of 3,439 vehicles in April, an increase of 1248.63% year-on-year; the cumulative sales of 8,438 vehicles this year, an increase of 1211.13% year-on-year, but the sales of the AITO Q&A M5 were not announced.
Q. What are the sales of the M5?
In the production and marketing express, there is no mention of the Q&I M5, and the AITO official does not have the habit of publishing sales data, we can only understand the specific situation of the Q&I M5 in April through the data released by the multiplication association and the amount of insurance. Let's take a look at past sales figures:
Summary of 2022 Cyrus insurance coverage data
Judging from the insurance volume data, in the sales volume of Xilix in February and March, the M5 accounted for 97%. In March, the number of risks showed that the M5 was 2,870 and the Cilis was 2,942. It is speculated that the M5 is the main product of the Xilis brand and will account for more than 97% of the total sales of Xilis. According to Xiaokang's April production and sales report, the April sales of the M5 are expected to be 3,336 (3,439×97%) units.
In fact, the M5 was only officially launched on March 5 this year, and it was previously delivered in small batches.
According to the production and sales express report published by Xiaokang Shares, the sales of new energy vehicles in January and February this year were 3520 and 3229 vehicles, respectively, while the sales volume of Xilix in March was 3160 vehicles (basically the sales volume of the M5). That is to say, the sales volume of Xilis in a single month has almost reached the level of xiaokang's total sales of new energy vehicles in the past month.
It can be seen that in the sales data of Xiaokang shares doubling in March, AITO Q&I M5 occupies half of the country, which is indispensable.
At the beginning of the year, we set a sales target of 300,000 vehicles, and we relaxed after three months
At the beginning of January this year, Yu Chengdong, managing director of Huawei, CEO of terminal BG, and CEO of smart car solution BU, said, "The AITO brand built by Huawei and Cyrus will release a new medium-sized SUV and M5 pure electric version this year. Relying on the M5 Extended Range Edition, the Inquisitive M5 Pure Electric Edition, and the new medium- and large-sized SUVs, Huawei will challenge its sales target of 300,000 units in 2022. ”
Yu Chengdong, Managing Director of Huawei, CEO of Terminal BG, and CEO of Smart Vehicle Solutions BU
On April 18, when Yu Chengdong was asked again in a dialogue with relevant auto media whether he still recognized AITO's annual sales target of 300,000 vehicles, Yu Chengdong responded that in the case of chip shortage, "it is impossible to do 300,000 vehicles, and it is a miracle to complete 100,000-200,000 vehicles in the first year."
At the 19th Huawei Global Analyst Conference held on April 26, Hu Houkun, Huawei's rotating chairman, said that Huawei will definitely have new smart car products released this year, whether it is a model of smart selection mode or An Inside mode.
Huawei Rotating Chairman Hu Houkun
In addition, Hu Houkun also replied and explained huawei's previous annual sales target of 300,000: For the sales target of 300,000 smart cars this year, even if this goal cannot be achieved, please be more tolerant and understanding from the outside world.
The original idea of the AITO brand is to expand the car series, and the annual goal of dispersing 300,000 vehicles in various car series is to be distributed, but from the perspective of the two-month achievements and the attitude change of the relevant responsible persons, the AITO brand will have a hard time completing the goal of 300,000 vehicles.
The total sales volume in the first four months was less than 10,000 units, and in the next eight months, the average monthly sales reached at least 37,000 units to meet. AITO will also launch a new medium-sized SUV this year, but from the perspective of time, the new car may provide support in the second half of the year.
According to the new energy SUV sales data of the association in March, the second place BYD Song sold 26,723 units in March, which has not yet reached 30,000 units, while the top Model Y had monthly sales of 39,730 units. This can be understood that in the next 8 months, the AITO brand is only expected to achieve the target of 300,000 vehicles if the average monthly sales are the same as that of Tesla Model Y.
From an objective point of view, the average monthly performance of more than 3,000, and taking into account the impact of the recent epidemic, at the same time will launch a medium and large SUV within the year, combined with these three factors, it is expected that the total sales of the AITO brand this year will be about 60,000 vehicles.
AITO's first mass production car, the Q&I M5, how about it?
At present, all four models of the M5 have been officially listed, namely the rear-drive standard version of 259,800 yuan, the four-wheel drive performance version of 279,800 yuan, the four-wheel drive to Zhen version of 288,800 yuan and the four-wheel drive flagship version of 319,800 yuan.
As the first mass production car of the AITO brand, the M5 gathers the advantages of high performance, long endurance and Huawei HarmonyOS smart cockpit, etc., released on December 23 last year, and delivered within 3 months, and at the same time, on April 15, the first OTA upgrade was pushed for users.
In terms of appearance, the M5 adopts a fluid dynamic shape as a whole, with a trapezoidal intake grille in the front part of the car, and a multi-rib line design above the cover; and the tail is designed with eagle wing through taillights. The new car has dimensions of 4770/1930/1625 mm in length, width and height, and a wheelbase of 2880 mm.
In terms of smart accessories, the M5 is equipped with L2+ level auxiliary driving function, which is the first model equipped with the Hongmeng OS intelligent cockpit, with an integrated surround cockpit and a panoramic canopy, which can achieve convenient voice interaction communication, seat massage function, and a wider field of view during the user's driving process. The car has 4 Type-C charging ports, the maximum charging power reaches 66W, and it can quickly charge 2 mobile phones and 2 notebooks at the same time. In addition, the M5 is also equipped with a 40W wireless fast charge.
In terms of power and endurance, the Inquisitive M5 is equipped with a 1.5T four-cylinder special range extender 3.0, and some models can achieve a 100-kilometer acceleration time of 4.4s, and under WLTC conditions, the pure electric mileage is 150km; the comprehensive cruising range is 1100+km.
AITO's user center is also rapidly deployed, and the sales and service outlets including more than 500 experience centers and 150 user centers have been laid. This year, it plans to achieve a total of 1,000 experience centers and about 300 user centers. The strong channel network layout will provide users with strong guarantee in pre-sales, after-sales and other links.
Affected by the epidemic in April, many car companies have shown different declines, while the overall sales of Xilis have remained basically unchanged. Just two months after the official delivery of the M5 on March 5, can this month's sales be understood as a delivery of the pre-sale?
Compared with the first model of TheKr ZEEKR 001, since the start of delivery on October 23, 2021, It has exceeded the cumulative delivery volume of 10,000 units in only 110 days. The delivery volume of the M5 in the past 60 days is more than 5,000 units, and the delivery speed is not satisfactory. Perhaps because of the lack of understanding of the automobile market, or the inertial thinking of the mobile phone market, Yu Chengdong has a goal of selling 300,000 vehicles a year. Because of this, the AITO brand blessed by Huawei has paid more attention.