In the first quarter, the sales volume of the mainland new energy passenger car market grew strongly, with retail sales of 1.070 million units, an increase of 146.6% year-on-year, and BYD, GAC Eian, Ideal, Xiaopeng and other car companies have delivered good results. But some people are happy and some are sad, and the sales of Xilis, which is backed by Huawei, only sold 5,044 vehicles in January and March, which is a very large gap with Huawei's target of 300,000 vehicles. So the question is, how much hope is there for Huawei to hit the target of 300,000 vehicles per year?
The results are high and low, with a monthly sales of 3160 vehicles
Cyrus is an unfamiliar brand to most consumers. In fact, this is a new force car company jointly created by Xiaokang and Huawei, and now there are two main models, including Huawei Smart Select Cyrus SF5 and AITO Q&I M5.
Recently, Xiaokang co., Ltd. announced the production and sales of Xilis in March and the first quarter of this year, with production and sales of 3465 vehicles and 3160 vehicles in March, and the cumulative production and sales of 6808 vehicles and 5044 vehicles in the first quarter, respectively. However, Xiaokang did not disclose in detail the contribution of each model of Xilix. It is estimated that more is from the AITO Q&I M5, because since January this year, Huawei's Smart Choice Cyrus SF5 has been basically in a state of suspension of production and suspension. In early March, AITO M5 also opened the first batch delivery in 36 cities and more than 100 user centers.
In fact, the call for Huawei Smart Choice Salis SF5 and AITO Q&I M5 just entered the market is still very high, among which after Huawei Smart Select S&R S F5 entered the market in April last year, the order volume exceeded 3,000 in two days, and exceeded 6,000 in a week, while the AITO Q&I M5 was released four days ago, with a predetermined volume of more than 6,500 vehicles. As a rookie in the market, these achievements are very impressive.
Unfortunately, the market sales of Huawei's Smart PickSelies SF5 are high and low, last year's market performance was mainly hovering around 1,000 vehicles, and the total sales volume from April to December 2021 was only 8169 vehicles, and there was no sales data in 2022.
Since the advent of the AITO Q&A M5, Huawei's Smart Choice SF5 has also been withdrawn from offline stores, and all stores have been changed to AITO brand user centers, and online channels have been renamed. Cyrus basically bets all its resources on the AITO Q&A M5.
The target of 300,000 vehicles is not only Cyrus
With Huawei empowerment, aito Q&I M5's product performance is really good, quoting Huawei's managing director, consumer BG CEO, Huawei intelligent car solution BU CEO Yu Chengdong said that AITO Q&A M5 in accordance with the Million Luxury car standards, Million Luxury car appearance, interior, performance, experience, quality requirements to build, is also equipped with The first model equipped with Hongmeng system, advanced sense and ease of use beyond all domestic counterparts.
It is precisely because of the high-end configuration and excellent product strength that Xilis has always been full of confidence in the market competitiveness of AITU to ask the M5, and hopes that this car will lead the AITO brand to become the top 3 global new energy brands within 5 years. According to the current global new energy vehicle brand sales ranking, that is, the AITO brand is in the same front as BYD and Tesla. In addition, Huawei also hopes to achieve sales of 300,000 vehicles in 2022 and more than 2 million vehicles in 2023 through the help of AITO Q&A M5.
Of course, on the way to the target of 300,000 vehicles, Huawei will not rely only on AITU to ask the M5 model, nor will it rely only on the Xilis brand to fight the world. Yu Chengdong once said that at the end of this year, Huawei first used 1,000 stores to sell cars, assuming that each store can sell 30 units per month, monthly sales can reach 30,000 units, and there is enough ability to challenge the sales target of 300,000 units. In addition, this year, Xilis will also launch two new models, the pure electric version of the AITO Q&I M5 and the new medium and large range extender SUV, thereby enhancing Huawei's competitiveness in the automotive market.
In addition to Xilis, Huawei also has cooperative relations with BAIC Jihu and Changan Automobile, deeply involved in the design of the Polar Fox Alpha S Huawei HI version, as well as the design of Avita 11, according to Huawei's planning, in 2022, Huawei will simultaneously sell the Q&I M5, The Polar Fox Alpha S Huawei HI Edition, Avita 11, as well as the planned Q&I M5 pure electric model and medium and large range extender SUV and other models, these new cars will enter Huawei's channels.
That is to say, this year, Huawei's channel network, product camp, and comprehensive strength of multiple brands in the automotive field will be further strengthened, coupled with Huawei's strong influence endorsement, which provides enough confidence for Huawei to impact the sales target of 300,000 vehicles.
However, in the view of the car buyer, Huawei, as a parts supplier, hopes to reach 300,000 vehicles per year when it first enters the automotive field, and then grows to 2 million vehicles in a year. You know, in 2021, Xiaopeng, Weilai, and Ideal have a combined sales volume of 300,000 vehicles. Last year, BYD's total sales of new energy vehicles were only 593,745.
But we look at it in another dimension, Huawei, as one of the world's top 100 companies, must have a deep insight into the market, and should also be very clear that 300,000 vehicles is just a slogan, and the reason why it claims to impact 300,000 vehicles, or even 2 million vehicles, or just to get higher traffic and market attention, so as to attract the attention of more car companies and promote cooperation. According to the current popularity of Huawei in the automotive field, the traffic plan is very successful.
The ideal is very full, the reality is very bone. Judging from the results of Cyris's monthly sales of more than 3,000 vehicles, it is difficult to achieve Yu Chengdong's goal of selling 30,000 vehicles per month and selling 300,000 vehicles per year. However, for Huawei, perhaps the drunkard's intention is not to drink, and the sales result should be only a superficial cover.