When it comes to Huawei mobile phones, the Mate series and the P series are definitely the two most well-known flagship series. In particular, the Huawei Mate series, as the strongest flagship model under Huawei, has been loved by consumers with its excellent design, strong endurance and unique Kirin chip, and the shipment volume of previous products has repeatedly exceeded tens of millions. To this day, Huawei's Mate series is still the most successful domestic flagship mobile phone series.
Unfortunately, due to the impact of sanctions and lack of cores, Huawei's mobile phone business is now struggling. Fingers crossed, it has been almost a year and a half since the last time Huawei released the Mate series of genuine products. Although in the past year, Huawei has successively released Mate X2, Mate40E, Mate40E Pro and other models, but everyone is really looking forward to that product, but there has been no movement.
"When will the Huawei Mate50 series come out?" It has become a problem in the hearts and minds of countless Huawei fans.
Recently, a new machine FROM HANGZHOU TAILI WIRELESS COMMUNICATION EQUIPMENT CO., LTD. TAI-M01 officially passed the Ministry of Industry and Information Technology certification, the overall configuration of the machine and Huawei's previous generation of flagship products are very similar, successfully attracted the attention of many Huawei fans. Some Weibo digital bloggers said that just like the Hi nova series launched by China Post and Telecommunications, the products that have entered the network this time are likely to be Huawei's hi Mate series models.
The entry of this new mobile phone into the network has undoubtedly brought a glimmer of hope to many consumers who like the Mate series model. The question is, what is the so-called Hangzhou Taili Wireless Communication company, such an unknown small brand, why can it take over Huawei's flagship product series? What is the significance of Huawei choosing to cooperate with Hangzhou Taili to launch smart products during this time period?
Reborn under the name "Hi Mate"
Before we begin, we may wish to understand the background story of Beijing Putian Taili Communication Technology Co., Ltd. Founded in 1992, Beijing Potevili is mainly responsible for the distribution of Huawei Mate series, P series products, and IOT products, which is an important part of Huawei's distribution channels. Hangzhou Taili, which registered the "Hi Mate" product this time, is actually the Hangzhou branch of Beijing Putian Taili Communication Technology Co., Ltd.
From the above information, it is not difficult to see that Putian Taili is actually not a small company that "debuted halfway", and you can even think that it is one of the heroes behind Huawei's flagship mobile phones that can continue to sell for so many years. In this way, Huawei is willing to cooperate with it to jointly launch the "Hi Mate" series of products seems to be a natural thing, but our ordinary consumers are basically unfamiliar with the distribution companies and design companies in the mobile phone industry chain.
It is worth mentioning that unlike Dingqiao Communications, which has been exposed before, Putian Taili is not a customizer for the internal business of governments and enterprises, but an offline cooperative distributor that helps Huawei formulate distribution plans and manage retail stores and experience stores. In other words, the "Hi Mate" series of the Ministry of Industry and Information Technology networked this time is different from the products that Dingqiao Communications connected to the network before, and ordinary consumers should be able to buy it.
So what is the quality of this "Hi Mate" new product? From the perspective of network access information, TAI-M01 uses a 6.5-inch screen on the front, equipped with a rated 4100mAh battery, pre-installed Android 10 system, support 5G network dual CARD dual standby, the whole machine size is 158.6 x 72.5 x 8.8mm. The basic parameters of the machine are exactly the same as those of Huawei Mate40, which is obviously a modification of Huawei Mate40 or Huawei Mate40E.
In terms of processors, considering that Huawei itself has also launched the Mate40E series products due to insufficient processor inventory, the possibility of the "Hi Mate" series using the Kirin 9000 processor is very small. Referring to the configuration of The Dingqiao M40 Pro, the probability of the machine using MediaTek's 5G processor is not low. As for the system, Huawei's smart mobile phone products generally do not support the Hongmeng system.
In general, the hardware parameters of the new "Hi Mate" series do not bring us any surprises. Considering that the pricing of Huawei's smart products is not low, coupled with the fact that the machine uses a customized system instead of a Hongmeng system, the competitiveness of products at the same price is general. For most consumers, the biggest selling point of the machine must be the logo of "Huawei Smart Selection". Anyway, it's still a 5G phone with the Huawei label, but that's about it.
Opportunities for Huawei's smart selection
Since last year, Huawei's mobile phone division has approached from multiple angles, trying to break through the dilemma caused by sanctions and lack of cores. On the one hand, Huawei starts from the upstream of the semiconductor industry chain, increases investment in the domestic chip manufacturing industry, and uses its own resources to promote the rise of the industry; on the other hand, Huawei is also actively cooperating with operators/third-party manufacturers through the OEM model to minimize the negative impact of chip restrictions on itself.
And this is the birth of the "Huawei Smart Selection" mobile phone.
For consumers, Huawei's "curve to save the country" is a good thing. Because of the lack of cores, huawei released the 5G version of the Mate40 series released the year before the basic long-term shortage stage, only the Mate40E 4G version is still in stock, you know this is a product released a full year and a half ago. The emergence of new products in the "Hi Mate" series is definitely good news for those who want to buy the Mate40 series.
For Huawei, cooperation with third-party manufacturers can, on the one hand, make up for the lack of only producing and selling 4G mobile phones and meet the needs of users for 5G mobile phones; on the other hand, it can also make Huawei's online and offline sales channels organically sellable, maintain the popularity of the Huawei brand, and the activity of the product lifeline, and wait for the situation to change again.
However, at present, huawei's smart mobile phone strategy still has some places to pay attention to. First of all, the after-sales problem, according to the actual feedback of users, although Huawei customer service claims that Huawei Smart Mobile phones can be after-sales service in Huawei authorized service stores, in fact, only a few Huawei service stores have the authorization for after-sales service, and many times problems can only return to the factory for maintenance.
Second, there is the problem of brand confusion. According to the feedback of Weibo netizens, at present, Huawei's offline stores have the problem of confusing "Huawei Smart Selection" and "Huawei", and many store staff will say "only the trademark is not Huawei, the others belong to Huawei" when recommending Huawei Smart Phones, completely ignoring the differences between the two in after-sales service and software updates. In doing so, consumers will inevitably be confused, which is not conducive to maintaining Huawei's brand acceptance.
Prelude to the arrival of the Mate50?
Judging from the feedback from social media, most Huawei fans are still excited about the arrival of the "Hi Mate" series. But what excites them is not the product itself, but the information released by this product: If it is said that through cooperation with third-party manufacturers for distribution, Huawei can make the Mate40 series that has been "out of food" for a long time use 5G chips again. So as long as the old technology is repeated, can it easily solve the 5G chip problem of Huawei's Mate50 series?
Personally, I think this idea may be correct, but it is not as simple as imagined.
First of all, from the "Hi nova" series and the Dingqiao M40 Pro, we can see that the United States itself allows third-party manufacturers to purchase Qualcomm/MediaTek's 5G chips and Huawei's design solutions to produce mobile phones. The problem is that even if Huawei can use this method to launch 5G phones, they will not hand over the production of the latest Mate series flagship phones to other third-party manufacturers.
Second, some consumers believe that Huawei can entrust third-party manufacturers to purchase banned smartphone components, which is completely wrong. The reason why the United States turns a blind eye to third-party manufacturers is because the purchase of 5G parts is essentially in the interests of the United States, but in order to express the determination to resolutely sanction Huawei, as long as it is a Huawei logo product, it cannot legally use 5G parts produced through American machinery.
However, the inability to solve this problem through third-party vendors does not mean that Huawei's Mate50 series has no connection with the 5G network. According to Weibo bloggers, Huawei is currently developing a "5G mobile phone case", which will have an independent 5G communication module, which can make 4G mobile phones support 5G networks through contact contact, just like apple skin many years ago.
From a long-term perspective, the solution of external 5G antennas is obviously a helpless move to treat the symptoms rather than the root causes. The problem is that Huawei now has no other choice at all, and can only say that it is better to have a 5G network than nothing. According to the previous news, Huawei's Mate50 series is expected to be officially released in the middle of this year, hoping that the once mighty Huawei can get out of the shadow of supply interruption as soon as possible, return to the vision of ordinary consumers, and let the smartphone market be active again.