Driving AITO Asked M5 to get off the track for the first time, wearing a racing suit for the first time, and being a car critic for the first time.
On April 18, in an interview video with car critic Wu Pei, Yu Chengdong talked a lot about what he had been doing and wanting to do for so many years, and he was as sincere as ever.
What many people don't know is that Yu Chengdong is actually a car enthusiast.
As early as 1998, he bought the best performance of the five-valve 1.6L Jetta King, and later successively bought the 2.3L highest equipped Accord, the standard wheelbase BMW 530i, BMW 7 Series, Porsche and so on.
His love for cars is also fully reflected in the first "Hongmeng Automobile" - AITO Q&A M5. Not only is the design standard in line with the million-level luxury car, but also the advantages of Huawei's ICT technology, the understanding of the intelligent transformation of the car and the solution are deeply integrated, trying to promote the real first step of the smart car.
It has become an indisputable fact that technology has empowered the automotive industry.
In Yu Chengdong's view, the current intelligent and networked transformation of automobiles just encounters huawei's ICT technology advantages. In the era of automotive intelligence, the intelligent level has become the core competitiveness of the automobile, and this is precisely where the advantages of ICT companies lie.
The three major parts of the automobile have become increasingly standardized, and intelligence and differentiation are the core of competition
In the traditional automobile era, everyone buys a car to see the three major parts of the engine, gearbox and chassis, and this long-term concept is "deeply rooted". However, with the upgrading of the automobile industry to electrification and intelligence, buying a car to only look at three major pieces has obviously lagged behind.
The general trend of carbon peaking, carbon neutrality and high oil prices have led to the rise and gradual mainstream of a variety of new energy vehicles such as plug-in hybrid, extended range and pure electric. The transformation and upgrading of the mechanical structure of the automobile has gradually diluted the concept of the three major parts.
When a new energy vehicle is in front of you, it is difficult to measure it by the standards of a fuel vehicle from ten years ago.
In the interview, Yu Chengdong said that the entire automotive industry is currently in an era of change, and the traditional three major parts of the car are becoming more and more standardized, and they are no longer the core elements. At present, the intelligent level of battery, motor, electronic control, power management and so on is the core competitive point and the core of differentiation of the car.
In October 2020, the General Office of the State Council issued the "New Energy Vehicle Industry Development Plan (2021-2035)". It is proposed to make major breakthroughs in key technologies such as power batteries, drive motors, and vehicle operating systems, and the safety level will be comprehensively improved.
The "Planning" proposes that by 2025, the average electricity consumption of new pure electric passenger cars will drop to 12.0 kWh/100 km, the sales volume of new energy vehicles will reach about 20% of the total sales of new cars, and highly autonomous vehicles will achieve commercial applications in limited areas and specific scenarios.
By 2035, pure electric vehicles will become the mainstream of newly sold vehicles, fully electrified vehicles in the public sector, commercial applications of fuel cell vehicles, and large-scale applications of highly autonomous vehicles, effectively promoting the level of energy conservation and emission reduction and the improvement of social operation efficiency.
"The car went from the machinery industry to electrification, to intelligence, to networking, and just hit the most advantageous place for Huawei." Yu Chengdong said.
Huawei's ICT technology advantages have entered the car circle from the mobile phone circle to empower the electrification and intelligent transformation of automobiles
In the mobile phone circle, 30 years of ICT technology is one of Huawei's most core competitive advantages, and it is also a moat that other mobile phone manufacturers are difficult to overcome. Only the communication ability and signal quality of mobile phones should be deeply understood by those who have used Huawei mobile phones.
In the process of transformation and upgrading of the intelligent car industry, ICT technology is also key.
On electric vehicles, playing "electricity" is fundamental. Up to now, Huawei has been playing "electricity" for more than 30 years, with the help of more than 30 years of power electronics technology accumulation in the ICT field, integrating innovation in the fields of electric vehicle drive control, battery safety, and three-power fault prediction, Huawei has independently developed a set of its own intelligent electric solutions.
Among them, Huawei's DriveONE full-stack power domain solution includes an electric drive system, an in-vehicle integrated power supply, and a battery management system, which includes core components such as motors, MCUs, PDUs, OBC, DC/DC, reducers, and AI BMS. Huawei has been deeply involved in the underlying basic technology of power electronics for more than 30 years, and has a strong R&D strength and technical background in related product fields, which also makes DriveONE an industry-leading solution.
Huawei has also played "light" for more than 20 years, applying light technology in the field of ICT light to the field of intelligent cars, creating a variety of light products such as AR-HUD, seat back display, and intelligent lights, changing people's visual experience in the car.
Huawei's exclusive HarmonyOS next-generation intelligent terminal operating system provides a unified language for the intelligence, interconnection and collaboration of different devices, and brings the HarmonyOS smart cockpit to the car, which has raised the application experience of smart cars to a new height.
For the question of "whether Huawei can translate the successful experience of the mobile phone industry to the automotive field", Yu Chengdong admitted that mobile phones and cars have a lot in common, first of all, cars are also consumer goods, and they must take into account the three very important elements of experience, quality and brand.
In addition to the three elements of experience, quality and brand, Huawei has also brought a new model to the automotive industry——?" Huawei's "Smart Choice" cooperation model. Huawei helps car companies "build and sell good cars" to promote industrial upgrading and commercial closed-loop with upstream and downstream partners in the industry.
Super R & D capabilities are Huawei's core competitiveness. In the upstream of the industry, Huawei has empowered the automotive industry with strong R&D capabilities and more than 30 years of ICT technology accumulation. Provide car companies with more than 30 intelligent car incremental components and solutions, including harmonyOS intelligent cockpit, DriveONE intelligent electric and other overall solutions, to help car companies improve R & D efficiency, and help upstream industry partners complete industrial upgrading.
In the downstream of the industry, Huawei has leading 2C capabilities and experience. In the past 10 years, it has built a global high-end technology consumer goods brand, and has formed a mature system in terms of channels, service networks, and user experience.
First of all, in terms of service network, Huawei can help car companies improve service networks and improve service efficiency; second, in terms of sales channels, from weak coverage franchise stores to comprehensive stores with wide coverage, improve conversion efficiency; third, compared with traditional car 4S stores, Huawei is more user-centric, which can help car companies improve their online and offline experience capabilities.
Cross-border integration breaks down the inherent barriers of the car circle: AITO has taken the first successful step
Through huawei's smart selection model, Huawei and Xiaokang Xilis have reached a cooperation to jointly empower the AITO brand and achieve empowerment in the whole value chain of product function definition, ID design, software and hardware development, sales channels, and marketing.
At the Huawei Winter Flagship New Product Launch conference on December 23 last year, Huawei released the first Hongmeng car, the AITO Q&I M5, which is positioned as a smart luxury SUV, equipped with Huawei's DriveONE pure electric drive extended range platform and HarmonyOS smart cockpit, and the WLTC has a range of up to 1100km+.
The all-wheel drive flagship version has a total power of 365kW, 0-100km/h acceleration of 4.4 seconds, 4 driving modes, 3 range extension modes, and 2 energy recovery modes can be adjusted freely.
On March 5 this year, the launching ceremony of AITO Q&I M5 delivery was held simultaneously in Shanghai, Guangzhou, Hangzhou, Chongqing and other cities, announcing that delivery will be opened in 36 cities and more than 100 user centers.
According to Yu Chengdong, the AITO Q&I M5 is a medium-sized luxury electric drive extended range SUV built together with the Xilix team in accordance with Huawei's strict quality and safety protection standards.
"It not only has a long endurance, but also is very convenient for electric cocoa, and can run about 1100 kilometers with full electricity and full oil." Yu Chengdong said that even if he goes to the cold areas in the north, the M5 is not afraid of the cold. If the fuel priority mode is selected as a fuel vehicle, the fuel consumption of aito M5 100 kilometers is less than 7 liters.
AiTO Q&I M5 is equipped with Huawei's HarmonyOS smart cockpit for the first time, and the follow-up OTA can continuously upgrade the software to continuously improve the intelligent cabin experience.
Yu Chengdong said frankly that Huawei's cooperation with Xiaokang Xilisi is precisely to value the fighting spirit of this company and the solid technical foundation of their Liangjiang Smart Factory.
In the cooperation, Cyrus gives full play to its advantages in traditional body design, manufacturing, especially range extenders, while Huawei exerts its own advantages in intelligence and electrification, and the two complement each other's advantages and combine strengths.
"What we bring to our partners is Huawei's strict quality control capabilities." It is understood that Xilis's Liangjiang Smart Factory is built with Industry 4.0 as the standard, with 1000+ intelligent robots, which can achieve 100% automation of key processes and 24-hour online detection, achieve a very high degree of unmanned production, and provide a reliable guarantee for the high-quality production of AITO Inquisition M5. At present, the production capacity of AITO Q&I M5 has reached 30 units per hour.
According to the latest data released by the Association of Automobile Associations, in the sales list of high-end new energy SUVs of more than 200,000 yuan in March, AITO Q&I M5 sold 3,045 vehicles, ranking fifth in the list, with rapid growth momentum.
High standards require Yu Chengdong's "stubbornness": Can Huawei be the first in the world?
From the mobile phone circle to the car circle, Yu Chengdong's "stubbornness" has not changed at all.
"If I don't have a dream, I can't lead people to do a lot of things and do great things." Therefore, my secret is to use strict requirements and high pursuit to lead everyone to keep moving forward. In the interview, Yu Chengdong said that my role is to mobilize everyone's enthusiasm, dare to pursue, dare to challenge, dare to pursue goals and achieve it, so that many impossible things and goals have finally been realized.
In the concept of Yu Chengdong's team, the word "hard work" is very important. He bluntly said that the requirements for his team are very high, for each project, the team must benchmark the world standard, and to achieve the world's first in this field.
"Although there are times when the team may not even be the first in China, but with the continuous efforts of everyone, we will soon become the first in China and the first in the world." In the field of automobiles, we will also continue to strive for it. ”
It's the same with mobile phones, and it's also true with cars.
For the goal of the AITO brand, Yu Chengdong is also very clear. Previously, he had proposed that the AITO brand would challenge the sales target of 300,000 units in 2022, which would be achieved by relying on the M5 and the new 6-seat large SUV M7.
For the question of "how to choose between customers and profits", Yu Chengdong said: It is better to give up profits than to ensure customer experience and satisfaction. Although Huawei also wants to pursue profits, Huawei can not lose customers, rather for the customer to stay up for the moment, but also to do a good job, with a good product, profits will also be engaged.
Helping car companies "build and sell good cars" is a clear vision that Huawei has had before entering the automotive circle. Under the general trend of deepening the integration of automobile and ICT technology, Huawei's profound R&D skills and technical advantages are bound to accelerate the upgrading of the intelligent automobile industry, break down the inherent barriers of the car circle, and redefine the new experience of automobile intelligence.
Today, AITO under the empowerment of Huawei and Xilix has taken the first successful step. Yu Chengdong's goal of "world first" is very imaginative.